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Key Differences Between SEO and ASO

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I think it’s fair to say that the vast majority of the readers are familiar with the idea of Search Engine Optimisation.

In a nutshell, the simplest definition of SEO is that Search Engine Optimisation is a process of increasing the visibility of a website in the search engines.

Of course, those more familiar or working in SEO will know that modern SEO is much more than simply increasing rankings or visibility.

What is ASO (App Store Optimization)?

App Store Optimization is the process of improving the visibility of an app within the App Store.

The way to look at it is to see the App Store like a search engine. Just like with discovering content via Google, people search and discover apps by using the app store’s search system.

You can say that, in a way, an App Store is a search engine for apps. ASO service provider like Supreme Media can help you optimise your app to have higher ranking on the stores thereby driving more organic installs.

The Main Differences between ASO and SEO

  • Ranking Factors

The main difference between ASO and SEO is the complexity or at least what we know about the ASO ranking factors.

While we know that Google is using over 200 ranking factors to determine which page should rank for what and in which position, we know very little about the ranking factors on the App Store. And the list of known factors is nowhere near as long as 200.

The list of known ASO ranking factors is much shorter. Here’s a list of the main ones below:

  1. App Title – one of the most important parts of ASO. Pick the right title using relevant, well-researched keywords.
  2. App Keywords – a very important field on the Apple’s App Store. It’s a little bit like the now obsolete Meta keywords tag. But this one actually has a big impact on the App Store rankings.
  3. App Description – this is where you can explain what your app is about and encourage people to download it.
  4. App Downloads – the number of app downloads seems to be one of the key factors. Popular apps rank higher.
  5. Backlinks – these have no impact on the ranking of your app on the Apple’s App Store.

However, some people believe that backlinks can influence your ranking on Google Play. This makes perfect sense, given that Google already has a similar algorithm in place for its search engine.

  • App Ratings and User Reviews

This is another big difference between ASO and SEO.

On the App Store, each app has its own rating. Ratings act as social proof for the app: people are much more likely to tap and download an app when they see that it has a good rating.

And vice versa, even if an app manages to rank high, it is unlikely to get downloads if the ratings are poor.

Reviews play a very similar role; users’ decisions on whether to download an app or not are often influenced by reviews.

  • Keyword Research

Keyword Research is a crucial part of SEO. It is also very important for anyone working on ASO.

However, there is one big difference: when it comes to Google, we can access accurate data with monthly search volumes for keywords using the AdWords Keyword planner.

But there is no way to get accurate keyword data for keywords searched on the App Store. Of course there are some useful ASO tools available.

However, none of them will give you the sort of data that SEO professionals take for granted when it comes to search engines.

  • App Poverty

The majority of app developers operate under the poverty line. This means they hardly make any money from their apps. As the app stores get crowded with more and more apps, the demand for ASO will grow.

Summary

I hope this post gave you a good idea about the major similarities and differences between App Store Optimisation and Search Engine Optimisation.

Both have a similar goal: to increase the visibility of an app (ASO) or a website (SEO).

Get a Free ASO Consultation With Our Experts Here!

 

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The 5 App Industry Trends You Need to Understand In 2017

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The hero’s attitude: take the lead while everyone else follows.

 

Smartphone subscribers were expected to comprise 46% of the global population by the end of 2016 according to Forrester. The market opportunities will decrease quickly, but those who understand the trends will stay ahead. There is still a way to maintain your app’s visibility. To know more about how to increase organic downloads on your app, check it out  here.

2017 is not so much about new as it is about the increasing intimacy of our relationships with smartphones. This will only continue as mobile payments, wearables and AR/VR technology become more accessible and adopted.

But it’s not the trends that are important, it’s the core truth they are grounded in. The question to ask is, what do the trends tell you about how users are engaging with their phones and what they expect from it? Now on to the trends…

Trend 1: App stores will remain the hub of app discovery but…

Google is beginning to roll out Instant Apps to a limited number of users, opening an additional channel for app discovery. Instant Apps are the sample toothbrushes that you get from the dentist of the app world.

You don’t have to install the app to use it and when close it, the app is gone. Consequently, none of the device’s storage has to be sacrificed to test an app or for one that won’t be used often, e.g. booking app.

How will this bode for the future of app development, especially the small- and mid-cap apps built to drive income? On one hand, Android users will be able to find suggested apps to go with their Google search.

On the other hand, you will be investing a lot of resources in creating an app that isn’t truly able to be monetized just for the opportunity to entice the user to download the full version while still running the risk of losing them within 90 days.

Trend 2: Aggregation apps will become increasingly popular

How many blog posts do you think are produced each day? If you guessed around 2 million, you’d be right. That’s just blog posts and doesn’t take into account other forms of content such as infographics, videos and social media.

With brands entering the content fray and technology providing users the means to efficiently create all forms of content, user eyeballs will become evermore saturated with content. The solution? Aggregator apps.

These apps satisfy the two requirements of apps: to make users’ lives easier and to entertain them. And they are getting better at what is fast becoming a third requirement: other- and self-personalization.

Get these three requirements right and you might just provide enough incentive for the user to download and keep your app. How do you accomplish the third? Use data for the former and provide tools and features for users to accomplish the latter.

If you need advice from market experts you can check it out here.

Trend 3: Churn baby, churn

Churn will continue to be a problem for app developers as 80% of users continue to leave apps within the first 90 days. The margin for error is even tighter considering that the majority of in-app time is spent within a small number of apps.

How can app developers/publishers beat the average? The Localytics research referenced above indicates that rich push notifications and in-app messaging are essential to encouraging engagement…and they must be personalized.

See those couples and groups of friends physically occupying the same space but with their noses firmly placed in-screen? The digital world will not only enhance the real, but it will replace many aspects of it.

But users are still humans with human needs…we will expect the same from the digital world. In this case, we will expect that our devices and apps know us to such a degree that they will even be able to predict our wants and desires.

Trend 4: Your app is only as good as your data and segmentation

Enter data: 2.5 quintillion bytes of it are created. Daily. How many zeroes are in a quintillion? 18. Simply put: that’s a lot of data. Money may make the world go ‘round but data makes the money go ‘round.

Luckily for you, your app is the perfect data-capture solution: users willingly hand over data for access to your app. This provides you a unique opportunity to personalize the in-app experience.

The trick for you will be collecting data in a non-threatening way. Specifically, the permissions you request need to be relevant to the in-app experience. It’ll be the difference between your user feeling taken care of or interrogated…

…no one likes to feel interrogated. Back to the data; you’re getting a lot of it and you will need to segment it to make any sense of it. Only through effective segmentation will you be able to realistically provide a personalized experience.

Trend 5: Be one with the platform and use discretion

Remember those rich push notifications we covered in Trend 3; why are they more likely to encourage engagement than a textual notification? The technology. The technology we use shapes our expectations.

After all, if your users were accessing your app through a feature-phone, their expectations would be different. Let’s consider how to work with the current technology while drawing from what worked in the past.

The record-breaking pre-registration numbers for the Nokia 3310 are not just the result of nostalgia, they are the result of something else: design. Its elegance lies in its purpose-built simplicity, complexity produced anxiety.

Hint: it’s not complexity that users expect. Ask why rich push notifications engage users? Answer this and you’ll get to the core truth of the technology; then you can ask how you can implement it into other app facets?

What core truth are these trends grounded in?

There’s no question that you have your work cut out for you; you face greater competition and other external pressures in capturing and maintaining users for your app. Luckily, the opportunities have never been greater. There is still a way to increase organic downloads on your apps.

Check it out here to get in touch with our mobile experts.

 

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Why Is App Store Optimization Definitely (Crucial) For Your App?

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You are an app developer,  you’ve put a lot of hard work to make a great app, and published it on app stores.

Hooray!

Now what?

After your launch it it’s time to get people to download and use your app.

After all, if you don’t care about it, who will?

 

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In December 2016, there were 2.6 million apps available in the Google Play Store.  In September 2016, there were 2.4 million apps available in Play Store, so that’s 200,000 new apps added in the Play Store in just 3 months!

Combined, therefore, we are talking about 4.8 million apps available for download in Google Play Store and the Apple App Store.  How will your app stand out amid these millions of competing apps? It’s not anymore enough to have just a good app – you will need to be one of the best in the world when it comes to app promotion!

What will truly separate your app from the rest of the competition is the skill and the ability in making your app stand out in the marketplace through app store optimization.

But wait, what is App Store Optimization?

App Store Search Engine Optimization (App Store SEO) is also referred as App Store Optimization (ASO) or App SEO. It is the process of optimizing mobile apps to rank higher in an app store’s search results. It also improves an app’s overall and category rankings by boosting app downloads and conversion rates.

We, at Supreme Media, provide several services to optimize organic traffic on your app pages. Our team of mobile experts published more than hundreds of apps on the app stores and reached Millions of downloads worldwide. They developed through their years of experience a deep knowledge on App Store optimization that goes from Keywording intelligence to strategic app naming, app launch strategy intelligence.

You can also test Our Brand New App Store Optimization Calculator FOR FREE! And Draw An Estimate Of How Many Downloads Could ASO Bring To Your App.

 

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Top 5 App Development Trends You Should Be Looking Out For In 2017

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Mobile app development will be a US$77 billion opportunity this year

We are well into 2017, and it is high time to take stock of the trends that have come and gone. The market of mobile apps is getting bigger day by day. According to Gartner research, there will be more than 260 billion mobile app downloads in 2016, compared to 180 billion in 2015. The market is supersaturated and really competitive. But there is still a way to increase organic downloads on your apps. To know more check it out here.

To be up to date, check out an outlook of about five app development trends you should not miss.

1. More IoT apps

The IoT industry is expanding rapidly and will connect more than 4 billion people, with an opportunity for US$4 trillion revenue by 2020. It will effect a major shift both in hardware and software connected devices.

The core idea behind this trend is not just collecting information, but also provide an information analysis users can rely on while making decisions.

2. Android before iOS

In 2017 Android has all chances to become a priority platform. Already now Google Play has twice more downloads than iOS App Store. (To be fair we should notice that iOS apps bring more revenue than Android.)

The main reason for this tendency is growing markets of India, China, and Latin America, where smartphones that run on Android prevail. Another significant factor is the evolution of Android ecosystem itself. In any case, the final choice is dictated by the business objectives of each particular project.

3. More UX, less art

The success of a mobile app is defined by the thoughtful user experience, and 2017 won’t change the situation. A diffused background with well-marked and highlighted call-to-action button is a must today. In this way, app owners can help users navigate through the app to the target action. The art should bring a minimum distraction.

Graphic designers and artists will develop UX into an art form. So take a closer look at grid-based interfaces, parallax, split-screens and micro-interactions to gain traction.

4. Security is more important than ever before

Surprisingly, a vast amount of users still don’t take the security issue seriously enough. But it absolutely does not mean that app developers should do the same. With growing development of mobile purchasing and rapidly expanded amount of other users’ private data, security is a number one priority.

Smartphones have plenty of options for user verification like face recognition through inbuilt cameras, voice recognition, fingerprints, SMS codes, and phone calls verification. The whole app security architecture should be carefully checked and improved.

5. Cross-platform apps

Cross-platform apps gain more attention and this becomes another trend that shapes the nearest future. App development customers want to get their apps in the short term and with reasonable price, and frameworks like AngularJS or Cordova are perfect for that.

Another argument for this trend is an increasing number of devices per one person. All apps should look nice, run smoothly, and show excellent performance while connecting to each other.

The takeaway

As a bonus, here are some more trends we all should look out for:

  • Space saving features that will help to solve the problem with constant lack of space;
  • Interactive push notifications can bring the interaction with app users to a new level of communication;
  • Virtual Reality is a bit raw at the moment, but the interest for this area is definitely huge;
  • Сhatbots are already here to take over the care of answering users questions and providing relevant content.

To sum up all the above, we should say that the opportunities of a mobile app market are going to reach US$77 billion during the year. So it is worth trying even if your idea is in a highly competitive niche.

Check it out here to know more about what Supreme Media has to offer for your app’s success.

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Easy and Secured Tips For Your App Development

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Mobile apps have become incredibly popular in recent years. The field is wide and diverse, making it easy to for any company to carve out their niche. There are, however, things to consider before you delve into the world of app development.

If you can use the tools available and create something that many people can use, you can even turn your mobile app into a steady source of income. Here are seven facts to know about mobile app development before getting started:

How Much to Invest

Like any other business venture, you want to weigh the pros and cons of the financial cost. The base of your app, if you choose to buy one, can cost as much as $8,000. The actual coding required to use your app could also be a few thousand dollars. While you don’t want to throw your entire savings into it, you want to have quality source code and developers you can use to build a successful platform.

The Legal Agreements 

Whether you build the app yourself, outsource the production or just buy a base, there will be certain legal precautions needed. You want to protect yourself and your investment. Have written contracts that outline payments, distribution, and any intellectual property rights. Find a lawyer who can review or revise your documents. And make sure everyone involved signs before you begin any work.

The Consumer Cost 

There are multiple online marketplaces that offer apps. Some apps are entirely free, others paid-only, and still others fall into the middle where some options are free but you can always upgrade. Determine how and if you want to sell your app and decide on a price. Upon initial product launch, it’s a good idea to let it be free so that more people can gain access to it.

Multi-Platform Availability 

Mobile app technologies are great because you can use them virtually anywhere. However, some developers get stuck or lose out on potential audiences simply because their product isn’t offered. While you can be popular on only one, the earning potential is much greater if you can reach those on different platforms. Doing this will also help you outperform some of your competition.

Earning Real Money 

If you want to turn your mobile app into a revenue stream, you have to know when and how you’ll earn money. One obvious way is to make your app available only after a user buys it. If you want it to remain free to the public but still want a profit, you can offer in-app purchases that can only be unlocked with real-world money. Another option is to keep your app free for the users but integrate a variety of advertisements into it. This way, the payments come from various companies who want to sell their products or services on your space.

How to Work Out the Bugs

No one likes a game that lags or crashes when you try to use it. That’s why it’s extremely important to test your app before launching. Do all the elements work properly? Does it actually open across multiple interfaces? Does it open at all? If your consumers can’t use your app or find too many issues, it’s likely the app won’t succeed. Have your developers routinely review the coding to guarantee a quality product is being pushed out.

App Store Optimization

How you present your app is going to determine the following: your audience outreach, your competition, and your chance of success. Ensure that the description of your app is what the users will experience when they use it. You can reference already established and popular app developers to see how they market their apps. You should use different types of promotions, too. This will allow you to connect with people on a broader sense. For example, you can have ads that appear on social media pages or you can even create your own website. If you choose the website option, you can even include screenshots and reviews. Building up a strong, positive reputation can even place you on a list of popular or trending apps, which will gain you even more exposure.

Click here to get in touch with our mobile experts to get a free consultation prior to your app launch

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How To Recognize Fake Apps On App Store?

 

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Not all that glitters on app stores is gold. Alongside countless real apps, there are also hundreds of imitations that often look genuine at first sight.

The sellers of these apps pretend to be selling a licensed product, but they are in fact almost empty software shells. Besides getting the money paid by users for these useless products, the fraudsters behind these fake and pseudo apps are sometimes looking to steal user data.

This problem affects not only the mobile operating systems of iOS, Android and Windows Mobile, but also the app stores for desktop operating systems such as Windows 10 or Mac OS. Fortunately there are ways to spot these fake apps.

One way is to look at the logo. “If you want to recognize a fake app in the overview in the store, you should look at the logo more closely,” says Timm Lutter from the German IT association Bitkom. Despite looking broadly similar to the genuine logo, there are often small differences and deviations.

 It also helps to find the genuine logo and compare it with the one on the store, says IT journalist Alexander Spier. And if the app name differs even slightly from the original, alarm bells should start ringing. Another warning sign is if the app description has spelling mistakes or doesn’t describe the app’s features.

“The maker’s name is also an important point of reference,” Spier says. If the app is fake this often won’t match with the original developer name. The app’s reviews are also something to scrutinise. Nothing but positive assessments with no accompanying explanatory comments are suspicious, Spier says.

“Reviews can be bought,” warns Lutter. “It’s not enough to just rely on the good ones.” In fact the comments of disappointed users are often more reliable than the positive ones. You can also check out the number of downloads – “here you should be suspicious of a small number,” he says.

Then there are the free mobile apps that seek to make their money in other ways. “These often have an espionage function and seek to make use of the user’s contact data,” Spier says. “For example they send expensive text messages.”

If an app is harmless it’s usually enough just to uninstall it. “In the case of malware, however, you should usually reset the phone because some apps try to reinstall after you delete them,” says Spier.

If you paid for a fake app using your credit card you can contact the credit card company and ask for the money transfer to be stopped. You can also notify the store so that other users don’t fall into the same trap.

Click here to get in touch with our mobile experts!

 

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5 Digital Marketing Trends That Will Remain in 2017

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There are two things similar between fashion and marketing, one is their dynamic and ever changing nature and the second is their trends. While there are some new trends every single year, there are a few trends that are absolutely constant; again there is that group of trends that keeps repeating themselves from time to time. Here we are to speak about those digital marketing trends of 2016 that proved to be extremely successful and will be repeating their success stories in 2017 as well.

Digital Marketing Trends you should be looking out for in 2017:

As mentioned above there will be numerous digital marketing trends which will extend their fruitfulness in 2017 as well. Some of these include-

  1. Mobile Optimization

Traffic is what you are looking forward to from the moment you start with your digital marketing campaigns. Over the last year, far more amount of traffic was noticed to be directed from smart phones and tablets as compared to computers. This year is expected to be no different. In case your business website is not optimised for mobile phones, it is time that you look into achieving mobile optimization. This makes navigation on your site through mobile devices a lot easier, more comfortable and also efficient for smart phone users, rendering better customer satisfaction and increased traffic.

  1. Local SEO is more important than ever

With the now active status of My Business, Google is paying more importance than ever to local seo. With tags being kept on black hat seo activities, the need for proper and strategic seo promotion, to increase your ranking effectively and law-abidingly on search engines has become imperative. To boost their local seo, businesses need to create a Google account first, followed by effective use of My Business.

  1. App Store Optimization

Over the last year about 52% of internet users have been tracked to use different applications to serve a specific function rather than conducting random searches on search engines and different sites. This obviously provides them with better functionality. In case your business does not have an app, it is time to get one followed by optimizing it on app stores for its better visibility. Also use in-app analytics to measure app open rates, click through rates and conversations to make effective use of the app. To know more about how to increase organic downloads on your app, click here.

  1. Selling on Social Media

The platform that immediately boosts your organic reach to hundreds and thousands of people every single day is social media. Leading social media platforms like Facebook, Instagram, Twitter, Pinterest, etc, are not only great places to promote your products and services but also sell the same. Use your facebook pages and Instagram accounts to increase your follower base and sell your offerings to them directly.

  1. Enjoy the benefits of Content Marketing

There is no better medium to promoting your business’s products and services than using the content marketing as your much loyal weapon. The creation of useful, crisp, informative and unique content that extends some kind of value to the reader and urges them to take interest in your products is key to achieving success for your e-commerce venture.

Apart from these, some of the other major trends of 2016 you are sure to see in 2017 as well are- email marketing, Instagram sponsored ads, facebook advertisements, live video streaming, link building, guest blogging, on page seo, social posts, voice search on search engines, etc.

Click here to know more about ASO and other optimization tools.

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7 Key Points For Your App Store Keyword Optimization

One of the most important moments of your App Store Optimization plan is choosing your app’s keywords. Developers working on keyword optimization always find themselves struggling with the final selection of keywords.

For instance, each application requires hours of keyword optimization study. To help you out and hopefully save you a lot of time, here are some tricks to get the most out of your App Name and Keywords fields. ASO service provider like Supreme Media can help you identify the right keywords.

1. Don’t use spaces, use commas

This is a common mistake. Afraid the App Store will read all their keywords as a giant nonsensical keyword, some developers use spaces and commas to separate words. This is unnecessary and reduces the number of keywords you can use, since spaces are counted as characters.

The App Store algorithm reads both spaces and commas as separators. So, next time you’re filling the Keywords field, don’t write your keywords as “magic, amazing, to, do, list.” Follow the iTunes Connect tip and write them as “magic,amazing,to,do,list.”

2. Cut connector and stop words

Words like atheofandfor and to are so generic they don’t make much difference in your keyword pool, even when making random key phrases with other words. It’s better to take the space they occupy and put in some more relevant words.

There’s an exception: if you’re targeting a very specific keyword that uses one of these words for a reason, you might want to leave it in the Keywords field. A search for “strategy of war” won’t show your app in the results if you don’t have “of.”

3. Don’t use names for numbers, use digits

When you use “9,” the App Store looks for “9” and “nine”. Take the extra space and choose another keyword.

4. Don’t repeat keywords

If you’re aiming for the key phrases “amazing silver hero” and “incredible hero battle,” you don’t need to repeat the keyword “hero” Leave the list as amazing,silver,incredible,hero,battle.

The same works for keywords in the App Name. If the app is called “The Silver Hero,” you don’t have to repeat the keywords “silver” and “hero.” Your keyword list just got shorter: amazing,incredible,battle.

5. Consider using plurals and typos for languages other than English

If you have already done your research, you’ve probably read that plurals are useless for keywords. The algorithm theoretically combines the results for the singular and plural versions, making no difference choosing between them.

Now, go to the App Store and search for singular and plurals, and observe how the results change. The algorithm is not as intelligent as it looks. The same occurs when dealing with languages other than English.

6. Use shorter keywords so you get more key phrase combinations

It’s simple: a 9-character keyword could be replaced by two 4-character keywords. That means there will be more possible search results to rank for. The more keywords you have, the more possible keyphrases there are.

Keep in mind, though, that relevance is the most important aspect of keyword analysis, not word length. Still, when choosing between relevant keywords, you can use length as a tiebreaker.

7. Place the strongest and more relevant key phrases in the App Name

Since the App Name has more weight in the algorithm, this is where you should place your best keywords and key phrases. The more relevant the term, the higher the conversion.

When using key phrases, don’t break them with other words. In the App Name, word order matters: exact matches with the search query will make your app get a higher position in the search results page.

8. Bonus tip: Use additional numbers when you’ve got characters left over

After you finish your optimization, you might end up with two or three characters spare you don’t know what to do with. In that case, throw a number in there.

Why? Well, if you have a generic “best” or “top” word in the Keywords field with key phrases like “top strategy game,” the number will combine with them to create more specific key phrases like “top 5 strategy game.”

Besides, you’d leave that space blank anyway. Why not use it?

In conclusion

Choosing the right Keywords is a major factor for your App Store Optimization. It requires patience and attention to detail. For instance, when deleting a keyword, check and make sure you’re not losing good key phrases that use it.

These tips will help you use all available character spaces to their fullest extent, getting you the best results within the limits we have as iOS developers.

Click here to estimate FOR FREE how many downloads could App Store Optimization bring to your App !

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The Top 5 Trends in Mobile App Development

Cover-fb_collage-01-01We are well into 2017, and it is high time to take stock of the trends that have come and gone. The market of mobile apps is getting bigger day by day. According to Gartner research, there were more than 260 billion mobile app downloads in 2016, compared to 180 billion in 2015. The market is supersaturated and really competitive. But there is still a high demand for fine solutions, though. To be up to date, check out an outlook of about five app development trends you should not miss. Also feel free to test our brand new ASO calculator and draw an estimate of how many downloads ASO could bring to your app.

1. More IoT apps

The IoT industry is expanding rapidly and will connect more than 4 billion people, with an opportunity for US$4 trillion revenue by 2020. It will effect a major shift both in hardware and software connected devices.

The core idea behind this trend is not just collecting information, but also provide an information analysis users can rely on while making decisions.

The App Solutions determines two vectors of development for the year. First is the Rapid Prototype Development that provides the service of prototype creation on a really tight schedule. The second line of activity is the Prototype to Production service wherein we help to complete the project, staff the team with engineers and pick the hardware products.

2. Android before iOS

In 2017 Android has all chances to become a priority platform. Already now Google Play has twice more downloads than iOS App Store. (To be fair we should notice that iOS apps bring more revenue than Android.)

The main reason for this tendency is growing markets of India, China, and Latin America, where smartphones that run on Android prevail. Another significant factor is the evolution of Android ecosystem itself. In any case, the final choice is dictated by the business objectives of each particular project.

3. More UX, less art

The success of a mobile app is defined by the thoughtful user experience, and 2017 won’t change the situation. A diffused background with well-marked and highlighted call-to-action button is a must today. In this way, app owners can help users navigate through the app to the target action. The art should bring a minimum distraction.

Graphic designers and artists will develop UX into an art form. So take a closer look at grid-based interfaces, parallax, split-screens and micro-interactions to gain traction.

4. Security is more important than ever before

Surprisingly, a vast amount of users still don’t take the security issue seriously enough. But it absolutely does not mean that app developers should do the same. With growing development of mobile purchasing and rapidly expanded amount of other users’ private data, security is a number one priority.

Smartphones have plenty of options for user verification like face recognition through inbuilt cameras, voice recognition, fingerprints, SMS codes, and phone calls verification. The whole app security architecture should be carefully checked and improved.

5. Cross-platform apps

Cross-platform apps gain more attention and this becomes another trend that shapes the nearest future. App development customers want to get their apps in the short term and with reasonable price, and frameworks like AngularJS or Cordova are perfect for that.

Another argument for this trend is an increasing number of devices per person. All apps should look nice, run smoothly, and show excellent performance while connecting to each other.

The takeaway

As a bonus, here are some more trends we all should look out for:

  • Space saving features that will help to solve the problem with constant lack of space;
  • Interactive push notifications can bring the interaction with app users to a new level of communication;
  • Virtual Reality is a bit raw at the moment, but the interest for this area is definitely huge;
  • Сhatbots are already here to take over the care of answering users questions and providing relevant content.

To sum up all the above, we should say that the opportunities of a mobile app market are going to reach US$77 billion during the year. So it is worth trying even if your idea is in a highly competitive niche. App store optimization still remains a major factor in the app’s success. So keep in mind to get your app ASO ready prior to launch.

Click here to estimate for FREE how many downloads could ASO bring to your App!

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App Store Optimization- The Crucial App Marketing Strategy for 2017

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For around the past five years, the advertising industry has slowly moved from a desktop to a mobile-first world. As of 2016, two-thirds of all digital time is spent on mobile. About 85% of that time is spent in apps. And thanks to push notifications and ads for native, search, interstitial, and rewarded video apps, marketers have a new set of tools to drive users and new business through their app.

One crucial but often forgotten app strategy is App Store Optimization. App Store Optimization (ASO) is the process of optimizing mobile app listings to rank higher organically in App Store search. 67% of apps are discovered and downloaded through App Store search. Yes, Apple’s new search ads have sent a ripple through the mobile ecosystem that has yet to be fully realized, but app store rankings and the app store experience should be a high priority for all app publishers. You can now determine your App’s optimization status on your own and draw up estimates for free  with our App Store Optimization Calculator.

On a high level, ASO strategy is broken into two groups: keyword strategy and asset strategy. Keyword strategy involves identifying and tracking search terms that an app should rank in. The Google Play and Apple App Store are relatively young, and the ranking algorithms are still changing. With that said, we know that the app title, keywords (iOS), and app description (for Play Store) are strong signals for the app store ranking.

A strong keyword strategy starts with extensive research. Understand your target users, what they search for, and how they search in the App Store. The Google Keyword Planner is a good place to start! Keep in mind that App Store search behavior is different than web search behavior; in general, app store searches are shorter and more direct (e.g. web search term “best flashlight app for iOS” vs. app store term “flashlight”).

ASO service provider like Supreme Media can identify your competitor keywords and estimate volume and competition by search term. Just as with traditional SEO, the ideal keyword strategy balances relevancy, competition, and search volume and must be tested and monitored over time. Another common mistake that app marketers make is to only target single-word keywords. Again, they are usually the most competitive. Multi-word keywords are less competitive and they still represent a significant number of searches and help increase the number of app downloads.

The other ASO strategy is asset strategy. Think of app store assets as the app’s home page; they are what potential users view to inform their decision to download the app. App Store elements should be optimized to improve click-through rate and install rate. (Note: wins here can benefit both organic and paid acquisition programs.)

The main visual elements are the app icon and screenshots carousel. Video assets are important for games. The Play Store has a feature graphic at the top of the app page; the App Store only has it for featured apps.

Google Play Store Experiments or vendors such as StoreMaven can be used to A/B test and optimize assets. Additionally, localizing assets by language can unlock growth internationally if your product is built for multiple markets.

ASO is an important strategy for all app publishers and has become increasingly valuable as more and more apps are added to the app store. Supreme Media takes a consultative approach and prepares a tailor-made plan for each client’s app to ensure the best outcome.We want to help our clients get the best value for their money and ensure that their targets are met.

For a FREE ASO consultation with our mobile experts, click here.

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