Page 2 of 10

Last Apple Keynote: App Developers You Need To Update Your App Now, Here is Why

150622101047-apple-tim-cook-540x304-01Apple made a lot of announcements last monday at WWDC 2017, including the latest versions of iOS, macOS, and watchOS but there were also new changes on the App Store and your iTunesConnect console.

As you could have read already many updates have been made in the new iOs 11 such as: 

  • Siri’s Voice
  • Photos
  • Maps
  • Lock Screen
  • Lots of New Stuff for iPad
  • Messages
  • New App Store home page

But here at Supreme Media what we care the most about is the developer side of changes. 

And major changes have been made on iOs console and will directly impact ASO.

Apple has follow a bit more Google algorithm adding 2 new areas to give more details about the app itself:

Subtitle (30 characters)

From 255 to 50 characters, the gap was huge and it looks like Apple noticed that sometimes app developers need a little bit of space to showcase their app and show to their audience its crucial features.

Capture d’écran 2017-06-07 à 17.00.10Promotional text (170 characters) 

Is it Apple going on Google Play path? Promotional text is something that already exists on Google play (80 characters area) and to allow the user to have a short description of the app on the preview page (just before you get on the app market page) which Apple was sadly missing. 

We don’t know yet if this area will be aggregated to the App Store Algorithm or will be as passive as the description.

Capture d’écran 2017-06-07 à 16.59.05

These changes will give app developers more space to describe their app and the chance to pick more keywords to be ranked on.

The consequences will be to be more visible on the store and it will allow you to increase your transformation rate by being more accurate and explicit to your audience. 

We have strong belief that the subtitle area will be aggregated to the keywords ranking algorithm of the Apple Store but nothing sure yet. 

It’s now Update time for developers around the world and it will definitely increase the Apple Review Time. 

You need also to update your ASO? Get in touch with our Mobile Experts Here!

Share This:

6 ASO Tips For More Effective Performance

1669-01An app launched on the app store, doesn’t guarantee its success. It doesn’t become an overnight sensation. There’s a lot of hard work that goes behind making an app successful and the hero of the story is App Store Optimization (ASO). A very broad term, ASO comprises of a lot of technicalities. Keywords indexing, app store research, etc. are just a few of the things that collectively form ASO. Let’s learn what ASO is and how its efficiency can be improved to strengthen app promotion.

Calculate for FREE how many downloads could ASO bring to your App Here!

What Is App Store Optimization?

Before we take a dive into the process of enhancing the efficiency of ASO in favour of our app, let’s first understand what ASO is. ASO, an abbreviation for App Store Optimization, is the process of putting your app out in the front on the app store with the use of proper keywords, title, app description, etc. It is, in many ways similar to Search Engine Optimization (SEO) but, is strictly restricted to the optimization of app in the app store.

Why Do We Need ASO?

As discussed in the beginning, an app needs a propellant to become famous. ASO is the required fuel to propel your app to fame. With App Store Optimization applied properly, the app becomes visible to the users, thus, enhancing downloads of your app. It also helps in increasing the ratings and reviews of the app, in turn, increasing its demand.

Calculate for FREE how many downloads could ASO bring to your App Here!

How To Increase ASO Algorithm Efficiency?

1. Appropriate String Length For App Title

The commonly accepted length of characters for an app title is in between 65-75 characters. The keywords have to be included in this range while keeping in mind that the keywords can’t be overused in a title. For best results, brevity in the title should be maintained and keywords should be used effectively and efficiently.

2. Using The Most Relevant Keywords

Any optimisation works in accordance with a trend. For your app to get indexed properly and show up in the search, it is highly important that relevant keywords are used. To find the relevant keywords, a proper analysis on the most searched keywords with respect to your app should be carried out. Observing the market trend can also help in providing a proper orientation to this process. A mobile application development company can come in handy to perform these enormous and time consuming tasks for you as they’ve the expertise and tools to perform the required analysis and research.

3. Frequency For ASO Updates

It is essential for app owners to periodically update their keywords, check for market trends, etc. This practice maintains your app’s relevance at all times in the app store. However, anything shouldn’t be overdone and it goes for mobile apps as well. Too much or too frequent changes in the optimisation process could make your difficult to locate by the users in the app store as they might be looking for something else while there would be different keywords indexing with your app, or there could be a title conflict where users might be searching for a different name while you’d have already changed it. Conversely, when used with caution, it can increase the app’s visibility. For example, including high ranking keywords in the app, using tools to monitor and analyse the trends and most importantly to wait patiently until the new keywords get indexed, can help the app in many ways. A mobile app development company can help in digging out the best keywords for your app because they know the market and the trends that can help popularise your app.

4. Know The Difference & Balance It Out

It is not always advisable to use only popular keywords or keywords that your competitors are using. It is advisable to use a mix of popular and competitive keywords because most of the times a user searches for an app using keyword(s) that are based on the type of app he’s looking for and not typically for an app that he knows about. For instance, if wants to use a restaurant app, he could just key in the words restaurant or food app. These are called short tail keywords. So, remember to prepare a homogenous mixture of appropriate keywords that are useful and work in favour of the app.

5. Shed The Excess Baggage

It is always good to know what’s holding you back and the reason for your lag. With the tools available, and the right mobile app marketing company by your side, analyse the keywords that are hindering the indexing process and/or are utilising the space unwantedly and delete them. This at times improves the app store ranking of the app, making it visible to the users.

6. Analyse The App Store Fashion

An app store search differs from a search engine indexing in a lot of ways viz., when a search is conducted on a search engine, the entire phrase is searched and the relevant keywords are indexed whereas, in an app store search, the search string is considerably small generally going up to a maximum of 4-5 words. Therefore, the title, description, and the content for the app in the app store must be kept precise and to the point.

Coda: App Store Optimization is ‘THE’ feature that promotes an app on the app store, and the future of an app depends entirely on how meticulously the ASO process is discussed and implemented as it can lift your app to glory or push it into obscurity. It is a powerful tool and should be used with precision and caution.

Calculate for FREE how many downloads could ASO bring to your App Here!

Share This:

5 Tips To Measure Your App Users Satisfaction

shutterstock_91463864-771x513

When it comes to mobile app customers, there is no better friend and foe for a mobile app business, especially in the current market conditions. Earn the customer’s trust and they would be devoted to your brand but if you treat them poorly then the tables can turn towards you. In addition, the major issue is that only 5% of unhappy customers really express their discontents. And sometimes it might happen that some of them won’t even come back. So what can you really do to determine the satisfaction of your customers? Our Mobile Experts can help you increase organic downloads on your app, retain your customers on the long term and can also measure their satisfaction, check it out Here!

The most effective way to measure that is using feedback surveys and communicating directly with the customers. Being cautious regarding the customer experience and its influence on your business conversions is vital to the business’s success. Consider the following tips to measure the effectiveness of your app’s customer experience.

  • Analytic Tools

In order to get a clear picture of how the users are responding to your application, you need to understand the analytics. In addition to the integrated analytics tools provided by the app stores, there are many third-party analytics tools that can provide a more in-depth understanding about the app usage. The information provided by these tools range from user demographic to the location to data connection, in-app time sent, etc. Using this data, developers can fix the issues and can release a functional application. Moreover, the significant metrics to monitor when evaluating analytics tools include: Number of downloads, app usage, lifetime value of the user, retention rate, MAU and DAU, session length, average revenue per user.

  • In-app feedback

In-app feedback is a kind of personal interaction to get one-on-one and anonymous feedbacks from the users. This is to ensure that users can share their feedbacks internally without having to share it in front of other users as well as your app won’t have any bad ratings or reviews. As the reviews and ratings stay between the users and the mobile app developers, this would help you in building a positive public image along with building trust among the users.

  • App Session Tracking

session_tracking

If your app has smaller sessions then it is possible that the users are having some sort of issue in accessing or operating the application or they aren’t interested anymore. Determine the number of time users spent on your mobile application as this may hint that you need to focus more on increasing engagement and time spent in-app. The important metrics for tracking sessions are session’s frequency, activity per sessions, average session length and bounce rate of various pages.

  • Evaluating Reviews and Ratings

app_review_and_rating

This is one of the most significant metrics in measuring the customer experience. Once your app is on the app Store, customers would react towards your application through ratings and reviews. This would allow the developers to understand the customer experience at an intrinsic level and figure out whether the user is facing any issues related to app crashing or whether any new feature needs to be added. If your app ratings fall or you have been getting negative reviews then take prompt action and solve the issues immediately.

  • User Demographics

demographic_overview

User demographics signifies the demographic data of customers i.e. location, age, gender, etc. This helps in customizing applications depending upon the user demographics as well as in increasing customer engagement due to the localization of the apps.

Delivering exceptional customer experience is as important as App Marketing. In order to gain more loyal customers, it is obligatory to keep tabs on what’s happening in the background and how the customers are responding to it. Thus, implement the above-mentioned metrics and tools as they can play a vital role in the growth of your application.

Check it Here for A FREE consultation on your App!

Share This:

App Development: 6 Challenges For Start-ups

Pokemon-go-01Along with the escalated competition in the app market, developing a functional mobile app has become quite a crucial task. This greatly impacts the start-up’s companies that are trying to set their foot down in the market – whether it’s their marketing or popularity. The audience out there is not at all interesting in seeing monotonous and identical apps. This leads to a fierce competition that creates many challenges for start-up companies when they decide to develop an application.

In the current market conditions, whether you are a technical or nontechnical start-up owner, if you are planning to develop a mobile application then you should definitely reconsider. According to a report by WMC- about 44589 new iOS apps were launched in 2013 i.e.

Get in touch with our mobile experts Here!

1450 new apps every single day. Can you imagine the rise in the number in the coming few years? But, despite the growing numbers, only few could really make an impact in the app market.

Developing a mobile app is a backbreaking task. Even reaching the app store is quite a journey.

Below are some challenges encountered by mobile app developers while developing a mobile application:

  • App discovery

The primary objective of developing a mobile application is to make everyday life simpler and productive. Bearing this in mind, building an app that gets recognized is a demanding task.

There have been many good apps that were better than the successful l ones but the good ones didn’t get the investment it needed. App discovery is immensely related to your target audience, what type of service they are expecting, their financial background and many other aspects.

Thus, keep this in mind while you are choosing a developers team because it must be chosen cautiously.

  • Development approaches

The Mobile App Development domain is as vast as the sea. There are many development approaches from Hybrid mobile app development to Cross-Platform native app development and beyond.

Deciding upon the development approach would decide the framework & mock-ups, UI & UX and many other vital elements that are required for app development. Thus, user interaction is a totally related with choosing the right development approach.

  • Device Compatibility

The market is swarming with high-tech mobile brands and this presents many inevitable challenges from screen resolution to OS requirements to RAM and many other aspects and whether your app would run on a smartphone device or a certain tablet model or phablet. The major challenge would choose the right OS because for different OS you have to choose different SDK, UI & UX, framework & mock-ups, and various iteration processes.

The application you develop must be compatible with the most recent available version of particular OS as well as on the older version of the same OS. The practical solution would be to develop an app for each different platform available if you have sufficient investment.

ASO often abbreviated as App Store Optimization is the process of optimizing mobile apps to get higher ranks in the search results. Just like SEO is for websites ASO is for mobile applications.

The better your ASO, the more likely your app will reach thousands of devices. Moreover, ASO also includes a vital component of ‘App Store Rating’ & ‘App Store ranking’.

Being a start-up, developing a mobile application can be tiring as well as astounding. Thus, before you start your app’s development process, it would be sensible to examine the market and determine the influential aspects.

ASO can be done in-house, or with the help of a single seasoned ASO consultant like Supreme Media with a track record of well-optimized apps for better efficiency

  • Performance vs. Battery

Different parameters such as app design, UI, user interaction are critical, but you should not forget the major factors i.e. Performance & Battery consumption.

If you get successful in developing an app with high-end performance; a bug-free app that functions on minimum power, then this challenge can be overcome. Developer team has to be careful when choosing the right development tool and be specific about specifications of the device as well.

  • Investment Required

After you decide the app development approach, to actually develop an application requires sufficient amount of money (for example, hiring designers or developers in case you are not familiar with the programming field). Mobile app development is not a one-time investment because after an app is fully developed; adding new features or iteration necessitates an adequate amount of money.
Market Competition

After you successfully develop an app, the next step is to launch it in the app market. Being a start-up venture, the biggest challenge is to stick out from the rest while creating an application.

Click here  to know more about ASO and what Supreme Media has to offer for your app’s success!

 

Share This:

5 Mobile App budgeting Mistakes (You Should Please) Avoid In 2017

ibill_custom-18f0bc67e4f6a18082ed933e26accf686415b6d4-s900-c85

Mobile app budgeting is an undertaking which most of the businesses are not adequately equipped with. Regardless of the number of organizations understanding the importance of planning a mobile app budget, there are in fact very less number of companies that really grasps the essence of what it really takes to build a user-friendly, fully-functional mobile app. This knowledge difference is the reason why many underestimate the significance of the resources, budget and time they require in building a valuable product. Check out the five mobile app budgeting mistakes companies make and you as an entrepreneur can avoid:

App Marketing or what we can also call App Store Optimization plays a vital role in driving user acquisition and growth and as the app market has become highly competitive, just like any other service or product, your mobile applications also need to be promoted in order to rank higher in an App Store’s search results. But all too often, the aspect of marketing takes the backseat.

Most of the entrepreneurs while paying attention to the mobile app development process, forgets to focus on App Store Optimization altogether. And this is how they fail to capture customer’s attention for their app. Setting up a budget for app marketing will help you familiarize people about the benefits and usability of your app which in turn would lead to more downloads and profits.

  • Prioritizing App’s UI

Even though a powerful UI can boost the user engagement, the app functionality is what delivers the actual benefit. To make the app appear more attractive, entrepreneurs focus more on UI (user interface) but overlook the app’s functionality. If you want to build an app with great user experience then you need to set a proper budget for its back-end infrastructure which will ultimately bring forth a business boosting app.

  • Excluding Cross-platform app development

Many entrepreneurs set up their budget only for a single platform and are oblivious to the involvement of cross-platform development which eventually restricts the possibilities of gaining more profit from their app. As customers today are divided on numerous platforms thus incorporating cross-platform mobile app development in your business strategy can help fabricate functionality that serves the need of large section of end-users.

  • Thinking Mobile apps and websites are correlated

Websites and Mobile apps both are two different elements and you cannot set the budget of your app taking into consideration the budget of your website. Developing a mobile app involves more complexities which add to the overall cost, thus it requires more budget than developing a website.

The above-mentioned five aspects are highly important mobile app budgeting factors. However, they are generally altogether absent when budget propositions are being formulated. If you haven’t contemplated these aspects, then you have only planned a budget for your project, not a functional, feasible mobile app.

Check it out here to get in touch with our mobile experts for a FREE App Marketing Consultation !

Share This:

APP MARKETING: HOW TO MAKE YOUR APP SUCCESSFUL?

3640-01Driving app downloads and retaining users are among the biggest challenges facing developers and marketers, especially in today’s overcrowded marketplace.

There’s an estimated 2.2 million apps in the Apple App Store alone, with another 2.8 million in the Google Play store as of March 2017. How will your app stand out amid these millions of competing apps? It’s not anymore enough to have just a good app – you will need to be one of the best in the world when it comes to app promotion.

Ensuring that app download numbers are up and user engagement is created is crucial to the success of any app, but at least 90% of new users are lost within the first 4 weeks and are unlikely to come back.

Furthermore, only about 1% of the new users are still active by the end of 6 months.

Here are five areas all app developers and marketers should focus on to help retain customers on the long term and increase user rates:

  • Understand your customer’s’ intent

While this should go without saying, developers and marketers too frequently forget who their audience is.

marketers too frequently forget who their audience is

Can't

That’s a critical oversight, especially when executing tactics to drive further engagement. Sending a message or coupon based on an action performed by the user in the moment, or not long thereafter, will be more successful than sending the same message to all users.

The more precise you can segment, the more likely you’ll drive the engagement and conversion you’re looking for.

  • Serve an untapped market

Snapchat continues to be one of the most popular apps, year-after-year.

While it rose to prominence based on its unconventional approach to messaging, it has remained on the top of the charts because the developers didn’t stop there.

grow the application’s functionality to fill new gaps and reach new audiences

The developers identified a unique need in the market, then they developed a product they knew would have high adoption rates, and then they focused on growing the application’s functionality to fill new gaps and reach new audiences.

What was just a novelty messaging tool, became an important global media platform.

Studies have shown that majority of the apps are discovered accidentally through searching app stores. Unlike search engine algorithms, best practices or app store search algorithms are not available for public so the best way to go about it is by sticking to the basics: Keywords, Downloads and Ratings. The better the ratings are, the more the chances of app being found are. Of course, the keywords being used are equally important—they should not be generic and must focus on the target market specifically

  • Nurture your relationships

Your role doesn’t stop at the user downloading your app, that was the easy part of your job – the hardest is now in retaining that user.

Shovel Buddies GIF - Find & Share on GIPHY

But many marketers and developers will drop the ball, ignoring the type of engagement tactics that will keep your users coming back to your app.

always think how you can enhance or personalise experiences

To keep the connection with your users alive, make sure you are always thinking of how you can enhance or personalise their experiences. Remember to engage them on an ongoing basis to form a relationship and give them new reasons they should continue to use your app.

It’s about making your product ‘stick’ and become indispensable to the user.

  • Feedback leads to progress

It’s essential to listen to feedback from your users, as they have the most interaction with your app and are the ones whose suggestions for improvement should be taken into consideration.

keep a close eye on your ratings

Keep a close eye on your ratings, app reviews and always be thinking of how you can incorporate their feedback to develop a better version of your app.

Instagram is a fantastic example of an app staying on top of user feedback. With an algorithm change back in March of last year, Instagram focused on feeding users with more relevant images, improving user experience.

  • Leave room for growth

When Pokemon Go was launched in July of last year, it quickly became a global phenomenon, reaching over 500 million downloads within five months.

But that craze was short lived, and Pokemon Go startedlosing millions of users a day. The reason why can be debated, but it’s likely there was insufficient further development to maintain user engagement long term.

Understanding how to continue to incentivize users beyond the initial launch is a key in ensuring your retention numbers remain high.

Our Mobile Experts can help you retain your customers on the long term, Check it out here!

Share This:

A guide On How To Choose App Store Screenshots

best-virtual-pets-drago-pet-screenshots-120622

A beginner’s guide:

Here’s an interesting question — How many of you read an app’s description before downloading?

Less than 2% , apparently. And obviously, only a fraction of those read it completely. Since users are not interested in reading the description of your app, what other aspects of your store listing can you use to attract potential users? Simple, app screenshots. All one needs to do before downloading an app is to look at the screenshots, read the first few lines of the description without clicking on ‘More’ and decide.

Since App Store screenshots play an important role in getting new users to try your app, lets’ take a look at some ground rules which will help you make your screenshots perfect.

Check it out here for a free App Marketing Consultation!

  • Use all the slots

Both iOS App Store and Mac App Store allow you to upload a maximum of 5 screenshots for an app. However, many developers, especially on the Mac App Store do not utilize all the screenshot slots that are available. In most cases, one cannot represent everything their app can offer in less than 5 screenshots. So, it’s always advisable to use all the screenshot slots Apple provides you.

  • Narrate a story

Pick the screenshots of your app in action, not mocks or edited ones. Screenshots you use on your store listing should look natural. They should be a virtual walk-through for anyone who is evaluating whether or not to download your app.

  • Highlight key featuresMost apps have a signature feature/s that differentiates itself from other apps. App Store screenshots are probably the best place to showcase these features. Make sure that at least a couple of your star features are showcased in the set of screenshots you upload.
  • Add text to images

Imagine a comic strip in which all the talk bubbles are empty. Even if it might be one of the greatest comic strip in the world, no one would get it. The same applies to App Store screenshots too. Use crisp text that describes your screenshots concisely. Choose background colors which suit your app’s appearance.

  • Test your screenshots

If you have an Android app, you get an added advantage of A/B testing your screenshots. This gives developers a chance to see which screenshots are working for their target audience. You can choose the split ratio i.e if you want to do a 50–50 or a 60–40 A/B.

Though the App Store does not have this option, it is recommended that you change and evaluate your screenshots from time to time till you are satisfied. Track metrics like Product Page Views to Downloads to see which screenshots are performing better.

Mobile experts from Supreme Media have been testing screenshots on (iOS and Android) and have got a lot of learnings for increasing downloads by experimenting our screenshots.

Check it out here to estimate for free how many downloads could our mobile experts bring to your App!

Share This:

Key Differences Between SEO and ASO

seo and aso-01

I think it’s fair to say that the vast majority of the readers are familiar with the idea of Search Engine Optimisation.

In a nutshell, the simplest definition of SEO is that Search Engine Optimisation is a process of increasing the visibility of a website in the search engines.

Of course, those more familiar or working in SEO will know that modern SEO is much more than simply increasing rankings or visibility.

What is ASO (App Store Optimization)?

App Store Optimization is the process of improving the visibility of an app within the App Store.

The way to look at it is to see the App Store like a search engine. Just like with discovering content via Google, people search and discover apps by using the app store’s search system.

You can say that, in a way, an App Store is a search engine for apps. ASO service provider like Supreme Media can help you optimise your app to have higher ranking on the stores thereby driving more organic installs.

The Main Differences between ASO and SEO

  • Ranking Factors

The main difference between ASO and SEO is the complexity or at least what we know about the ASO ranking factors.

While we know that Google is using over 200 ranking factors to determine which page should rank for what and in which position, we know very little about the ranking factors on the App Store. And the list of known factors is nowhere near as long as 200.

The list of known ASO ranking factors is much shorter. Here’s a list of the main ones below:

  1. App Title – one of the most important parts of ASO. Pick the right title using relevant, well-researched keywords.
  2. App Keywords – a very important field on the Apple’s App Store. It’s a little bit like the now obsolete Meta keywords tag. But this one actually has a big impact on the App Store rankings.
  3. App Description – this is where you can explain what your app is about and encourage people to download it.
  4. App Downloads – the number of app downloads seems to be one of the key factors. Popular apps rank higher.
  5. Backlinks – these have no impact on the ranking of your app on the Apple’s App Store.

However, some people believe that backlinks can influence your ranking on Google Play. This makes perfect sense, given that Google already has a similar algorithm in place for its search engine.

  • App Ratings and User Reviews

This is another big difference between ASO and SEO.

On the App Store, each app has its own rating. Ratings act as social proof for the app: people are much more likely to tap and download an app when they see that it has a good rating.

And vice versa, even if an app manages to rank high, it is unlikely to get downloads if the ratings are poor.

Reviews play a very similar role; users’ decisions on whether to download an app or not are often influenced by reviews.

  • Keyword Research

Keyword Research is a crucial part of SEO. It is also very important for anyone working on ASO.

However, there is one big difference: when it comes to Google, we can access accurate data with monthly search volumes for keywords using the AdWords Keyword planner.

But there is no way to get accurate keyword data for keywords searched on the App Store. Of course there are some useful ASO tools available.

However, none of them will give you the sort of data that SEO professionals take for granted when it comes to search engines.

  • App Poverty

The majority of app developers operate under the poverty line. This means they hardly make any money from their apps. As the app stores get crowded with more and more apps, the demand for ASO will grow.

Summary

I hope this post gave you a good idea about the major similarities and differences between App Store Optimisation and Search Engine Optimisation.

Both have a similar goal: to increase the visibility of an app (ASO) or a website (SEO).

Get a Free ASO Consultation With Our Experts Here!

 

Share This:

The 5 App Industry Trends You Need to Understand In 2017

2612-01

The hero’s attitude: take the lead while everyone else follows.

 

Smartphone subscribers were expected to comprise 46% of the global population by the end of 2016 according to Forrester. The market opportunities will decrease quickly, but those who understand the trends will stay ahead. There is still a way to maintain your app’s visibility. To know more about how to increase organic downloads on your app, check it out  here.

2017 is not so much about new as it is about the increasing intimacy of our relationships with smartphones. This will only continue as mobile payments, wearables and AR/VR technology become more accessible and adopted.

But it’s not the trends that are important, it’s the core truth they are grounded in. The question to ask is, what do the trends tell you about how users are engaging with their phones and what they expect from it? Now on to the trends…

Trend 1: App stores will remain the hub of app discovery but…

Google is beginning to roll out Instant Apps to a limited number of users, opening an additional channel for app discovery. Instant Apps are the sample toothbrushes that you get from the dentist of the app world.

You don’t have to install the app to use it and when close it, the app is gone. Consequently, none of the device’s storage has to be sacrificed to test an app or for one that won’t be used often, e.g. booking app.

How will this bode for the future of app development, especially the small- and mid-cap apps built to drive income? On one hand, Android users will be able to find suggested apps to go with their Google search.

On the other hand, you will be investing a lot of resources in creating an app that isn’t truly able to be monetized just for the opportunity to entice the user to download the full version while still running the risk of losing them within 90 days.

Trend 2: Aggregation apps will become increasingly popular

How many blog posts do you think are produced each day? If you guessed around 2 million, you’d be right. That’s just blog posts and doesn’t take into account other forms of content such as infographics, videos and social media.

With brands entering the content fray and technology providing users the means to efficiently create all forms of content, user eyeballs will become evermore saturated with content. The solution? Aggregator apps.

These apps satisfy the two requirements of apps: to make users’ lives easier and to entertain them. And they are getting better at what is fast becoming a third requirement: other- and self-personalization.

Get these three requirements right and you might just provide enough incentive for the user to download and keep your app. How do you accomplish the third? Use data for the former and provide tools and features for users to accomplish the latter.

If you need advice from market experts you can check it out here.

Trend 3: Churn baby, churn

Churn will continue to be a problem for app developers as 80% of users continue to leave apps within the first 90 days. The margin for error is even tighter considering that the majority of in-app time is spent within a small number of apps.

How can app developers/publishers beat the average? The Localytics research referenced above indicates that rich push notifications and in-app messaging are essential to encouraging engagement…and they must be personalized.

See those couples and groups of friends physically occupying the same space but with their noses firmly placed in-screen? The digital world will not only enhance the real, but it will replace many aspects of it.

But users are still humans with human needs…we will expect the same from the digital world. In this case, we will expect that our devices and apps know us to such a degree that they will even be able to predict our wants and desires.

Trend 4: Your app is only as good as your data and segmentation

Enter data: 2.5 quintillion bytes of it are created. Daily. How many zeroes are in a quintillion? 18. Simply put: that’s a lot of data. Money may make the world go ‘round but data makes the money go ‘round.

Luckily for you, your app is the perfect data-capture solution: users willingly hand over data for access to your app. This provides you a unique opportunity to personalize the in-app experience.

The trick for you will be collecting data in a non-threatening way. Specifically, the permissions you request need to be relevant to the in-app experience. It’ll be the difference between your user feeling taken care of or interrogated…

…no one likes to feel interrogated. Back to the data; you’re getting a lot of it and you will need to segment it to make any sense of it. Only through effective segmentation will you be able to realistically provide a personalized experience.

Trend 5: Be one with the platform and use discretion

Remember those rich push notifications we covered in Trend 3; why are they more likely to encourage engagement than a textual notification? The technology. The technology we use shapes our expectations.

After all, if your users were accessing your app through a feature-phone, their expectations would be different. Let’s consider how to work with the current technology while drawing from what worked in the past.

The record-breaking pre-registration numbers for the Nokia 3310 are not just the result of nostalgia, they are the result of something else: design. Its elegance lies in its purpose-built simplicity, complexity produced anxiety.

Hint: it’s not complexity that users expect. Ask why rich push notifications engage users? Answer this and you’ll get to the core truth of the technology; then you can ask how you can implement it into other app facets?

What core truth are these trends grounded in?

There’s no question that you have your work cut out for you; you face greater competition and other external pressures in capturing and maintaining users for your app. Luckily, the opportunities have never been greater. There is still a way to increase organic downloads on your apps.

Check it out here to get in touch with our mobile experts.

 

Share This:

Why Is App Store Optimization Definitely (Crucial) For Your App?

XXXled-6-01

You are an app developer,  you’ve put a lot of hard work to make a great app, and published it on app stores.

Hooray!

Now what?

After your launch it it’s time to get people to download and use your app.

After all, if you don’t care about it, who will?

 

1m65hn

 

In December 2016, there were 2.6 million apps available in the Google Play Store.  In September 2016, there were 2.4 million apps available in Play Store, so that’s 200,000 new apps added in the Play Store in just 3 months!

Combined, therefore, we are talking about 4.8 million apps available for download in Google Play Store and the Apple App Store.  How will your app stand out amid these millions of competing apps? It’s not anymore enough to have just a good app – you will need to be one of the best in the world when it comes to app promotion!

What will truly separate your app from the rest of the competition is the skill and the ability in making your app stand out in the marketplace through app store optimization.

But wait, what is App Store Optimization?

App Store Search Engine Optimization (App Store SEO) is also referred as App Store Optimization (ASO) or App SEO. It is the process of optimizing mobile apps to rank higher in an app store’s search results. It also improves an app’s overall and category rankings by boosting app downloads and conversion rates.

We, at Supreme Media, provide several services to optimize organic traffic on your app pages. Our team of mobile experts published more than hundreds of apps on the app stores and reached Millions of downloads worldwide. They developed through their years of experience a deep knowledge on App Store optimization that goes from Keywording intelligence to strategic app naming, app launch strategy intelligence.

You can also test Our Brand New App Store Optimization Calculator FOR FREE! And Draw An Estimate Of How Many Downloads Could ASO Bring To Your App.

 

Share This:

« Older posts Newer posts »