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How To Drive Local Downloads With Your App Description

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Writing a persuasive app description is a crucial part of App Store Optimization, but it is often overlooked by app publishers. Before we jump in, it is important to note that crafting an app description for your local business is different than writing one for any other sort of app. It is less about getting found in the app store, and more about getting recognized by your current customers. More specifically, if you are a local pizza shop, you want your regulars to be able to easily recognize which app is yours when they search the app store to download it.

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The most important thing to consider is that you have 255 characters to convey your app’s worth. That is roughly 3-4 lines of text that a user gets to see on your app’s profile without having to tap on “more” to extend to the full description. This first block of the Description is known as “above the fold” text that is shown to the user without them having to make an effort to dig deeper. Users will only click the “more” button if the initial piece of text excites or intrigues them. Unfortunately, less than 2% of app store users actually open the full app description – many ignore it entirely. As a result, your app’s description – especially the first 3 sentences – should convey the value of your app and appeal to their needs.

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The app description is also intertwined with search queries in both the Apple App Store and the Google Play Store, but they have a different algorithm implemented. For the Google Play Store, your app description is extremely relevant for ranking in search results. Google will pull keywords from this text in order to decide its category and relevance. So make sure to add your keywords in the first few lines of the app description in a natural way (N.B. do not force them in there or use keyword stuffing).

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For the Apple App Store, iOS does not scan your app description text for keywords. In this case, the “keyword” field is going to be the most important place to include them. However, this does not mean that you should leave them out of your App Store description. If someone were to search for an iOS app on Google.com, Google would still use your app description to determine the search results.

Writing tips:

  • Reward: Best practices for app marketing include offering an instant reward for customers who download the app. For instance, “10% off your first order when you download the app.” The app description is a great opportunity to highlight this reward or offer. By leading with this, your customer will understand the value of downloading the app at first glance.
  • Localization: As we mentioned, your need customers need to be able to recognize you in the app store. While this starts with your app icon, users will most likely scroll to the description to make sure they are downloading the right app. For this reason, you should provide a short introduction of your businesses, including the location (i.e. Pizza Project in La Jolla, CA).
  • Key features: Even if your app has 20 different functions, focus on mentioning only the core features. You can highlight each of these features by showing how it will help your customers. Make use of bullet points here, as it is friendly to fast reading.
  • Credibility: The description should also include a credibility statement. The best way to do this for a local business is by including a one-sentence customer review alluding to the app’s value. This third-party endorsement will help to build credibility when there are no reviews for your app yet.
  • Narration: According to Entrepreneur, “the form and manner of the entire narration of the description should be from the point of view of how a user would use the app, rather than from your own point of view as the creator.” The user should be able to picture themselves using the app and value its features.

If you follow this simple template, you can create a description that works in your app’s favor:

App Description Template for Small Businesses

**Good place to enter your promotion**

Name your restaurant, it’s location and a unique value (make sure people know they have the right establishment). Give a short description of the apps main functions, i.e. what will they app downloader get.

“Add the best review or quote here from one of your customers, either about the app or about your business” – Name

App Description Example

**Get a free 24oz. drink when your download our app!**

Pizza Palace in San Diego is the place for friends, family, and the Best Pizza in town. This app is a convenient way to order, pay and pick up our Italian specialties. Rewards are built in, so you can start collecting stamps towards free pizza and sandwiches as soon as you download the app!

  • Mobile ordering: Place your order and pick it up from the store.
  • Rewards: Collect stamps and redeem rewards for a free pizza or sandwich.
  • Menu: View our entire menu on the app.
  • News: Stay up-to-date with offers and events with our personalized messages.

“The pizza has the most delightful, flaky crust and homemade pizza sauce. Just the right amount of garlic and tomato perfectly proportioned and topped with the best cheese.” – The Foodies

Conclusion:

Writing your app description might come as an afterthought, however, it is equally important as any other part of your app’s listing. It can contribute to more downloads and more highly engaged app users. ASO service provider like Supreme Media can treat your app store description and get your customers emotionally excited about downloading and using the app.

Check it out Here to try our new ASO calculator and estimate FOR FREE how many downloads could ASO bring to your App!

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App Store Optimization: Main Goals And KPIs To Track And Measure

Close-up image of an office worker using a touchpad to analyze statistical data

What is not measured, can’t be improved.

But what are the key performance indicators (KPIs) for mobile app businesses?

What should we measure and how do we understand that our marketing efforts are effective and bringing results?

Mobile apps have different goals at different product stages. Their main intents could be:

  • driving installs,
  • reducing customer acquisition costs,
  • increasing revenues from the app,
  • improving user retention,
  • reducing churn rate,
  • working on engagement rates,
  • increasing the volume of Daily or Monthly Active Users (DAU / MAU).

ASO goals and main KPIs to track

Mobile app marketing and user acquisition can be done in-house, or with the help of a single seasoned ASO consultant like Supreme Media with a track record of well-optimized apps for better efficiency.

One way or another, App Store Optimization process enters at any stage of the product cycle. ASO is never a single action, it is a process to be done continuously to ensure a steady growth in every phase of app business. Never forget this!

In the beginning of app lifecycle, it is aimed at improving app’s visibility and discoverability, in order to drive installs and lower the costs of paid marketing and user acquisition. On the later stages, ASO will be more focused on maintaining top positions in search and category rankings, monitoring competitor’s actions, working on improving the conversion rate, retention and user sentiment.

Let’s take a look at the KPIs involved in each of these goals and see how can we measure and optimize them. Because ASO can and MUST be measured.

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Goal: Boost visibility in the app stores

The first and the main objective of App Store Optimization is to improve the visibility of an app or game in the app stores, so more users can organically find it, download it and use it. Visibility in the stores is based on Search, Top Charts and Featured.

To measure visibility, we need to track and monitor these KPIs, that can be done in virtually all ASO tools:

  • App Keywords rankings – rankings in search results on particular keywords
  • Top Charts rankings – positions of app in Top Charts (Free / Paid / Grossing)
  • Category rankings – position in a certain app/game category, for example, lifestyle or utilities.
  • Featured – whether your app appears as featured in the app stores. You can track this KPI with App Annie.

Tracking the evolution of these indicators on a daily and monthly level, in all the countries where the app is available, and comparing the rankings with those of the competitors is an essence of any App Store Optimization strategy.

Goal: Improve Conversion Rate on app store listing

Conversion rate to install is the next most important ASO objective after visibility. Having a high-converting, selling app product page is essential to convert the visitors to users.

The conversion rate is affected by numerous ASO on-metadata factors, such as:

  • app title,
  • description,
  • short description (on Google Play Store),
  • graphic elements like icon, screenshots, feature graphic (only on Google Play) or video.

Some ASO off-metadata factors matter too: such as installs, user ratings and reviews.

The conversion rate is measured as a percentage of installs divided by the total number of visitors. It is important to keep track of it constantly (per day, per country), and experiment with app store listing elements to improve the conversion rate, to ensure that you make the most out of the traffic that you are driving towards app product page.

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The most common way to optimize conversion rate and other app store metrics and make experiments with your app store listing is A/B testing – comparing 2 different listing element variations and driving traffic to the possible options to see which one has more installs. One of the great tools for A/B testing is Google Experiments in Google Play Console.

Goal: Mobile App Growth

In mobile app marketing, growth is commonly understood as a higher number of installs, but in practice, there is something more than that.

Installs is without a doubt, one of the essential KPIs to evaluate the evolution of an app, and can be tracked in the developer console. But installs driven only by paid marketing channels is definitely not a goal of app developers and marketers. So instead of advertising an app, we want to achieve an organic growth, so to speak, to have a great share of installs driven by organic (non-paid) channels.

This leads us to the next important KPI – organic uplift.

Organic uplift, or organic multiplier, is a ratio that shows how many organic installs account for one non-organic install. It is measured as a percentage of organic installs divided by non-organic installs, and the higher is the organic uplift, the less the user acquisition costs will be.

In order to have data about the number of organic and non-organic installs, and to be able to measure organic uplift, it comes in handy to have an SDK or tracker implemented for your mobile app.

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On the later stages of app product cycle, the installs, though, don’t have as much meaning as the active users of an app.

The main KPIs for marketers at this stage become DAU and MAU – daily and monthly active users of the app. To measure these rates, there are a few tools, like Google AnalyticsMixpanel or any mobile app analytics tool.

Goal: Positive user feedback

User sentiment has a great role in both rankings (visibility) and Conversion rate.

It is already known that app stores give weight to the apps that have a higher average score and a great number of reviews written by users. This serves as an indicator of a stable, bug-free app that offers a good user experience.

On the other hand, when users come across the app product page and take the decision of downloading it, they are, in turn, evaluating the quality of app looking at its reviews and ratings. A lot of negative reviews or low average score can significantly decrease conversion rate to install and demotivate the users from download intent.

Ratings and reviews are very important indicators of a “healthy” app and need to be monitored and treated on a daily basis. As now both stores offer developers the possibility to interact with users replying to their reviews and in the end, users can change their rating, it is very important to react timely on negative reviews, trying to solve user problems as soon as you can. This way you can ensure a positive user sentiment and a great image of your app.

We recommend tracking these with tools like Appbot.

Goal: App Monetization (Business)

And finally, the goal of many app developers is to monetize their app or game with advertising, in-app purchases or in-app subscriptions. At this point, the KPIs related to revenue are:

  • Average Revenue per User (ARPU) – is measured as total revenue divided by the number of users or subscribers.
  • Lifetime Value (LTV) – is a prediction of the net future profit attributed to a certain user.
  • Revenue – is the total amount of money your app or game generates.

Easy to see that for a proper monetization of an app the quality of users starts to matter much more than just the number of installs of the app.

For app developers, the user with higher LTV, the one that is going to pay for more than a year, becomes more valuable and more interesting than those who will just pay for the first month and then unsubscribe. At the moment of optimization of revenue KPIs, the goal of app marketers will be optimizing their traffic and user acquisition to focus on more “high-quality” users.

ASO KPIs: conclusions

No single indicator can show with a great degree of confidence the overall success of mobile app or game, but we can try to measure the results of different elements of app marketing strategy separately.

By studying different metrics, and combining them together, we can get a more or less complete picture of our mobile app performance. iTunes Connect, Google Play Console, attribution and analytics platforms can help us identify which of our app marketing efforts led to desired results.

To track ASO KPIs and estimate FOR FREE how many downloads could ASO bring to your Mobile App, check it out Here!

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App Store Optimization: Creatives Lead To Successful Search Ads, Here Is Why

app-store-2020-heroSince Apple’s introduction of Search Ads last year, organizations with a mobile app are embracing Search Ads to improve their app’s conversion rate to become more discoverable in the App Store.

Search Ads are created using an app’s store listing, including an app’s metadata and creative. While all the metadata is important for visibility, the creatives (icon, screenshots, and video), need to be visually appealing and relevant to users to improve conversion. Search Ads can only be effective and convert users if the creatives are relevant and clearly demonstrate the app’s core features.

For Search Ads to be effective, it is crucial for marketers and developers to incorporate an App Store Optimization (ASO) strategy to optimize their app’s metadata and creatives to contain high-volume keywords and relevant images based on real mobile data of user’s search trends and behavior in the app store.

Where Do You Start?

ASO is the necessary foundation to making sure an app’s Search Ads are relevant and appealing to the audience for the app to become more discoverable. Before an organization dives into creating an ASO strategy, it is pertinent that they look at the current app market and analyze their competitors and understand how users search.

By evaluating competitors and understanding how users are searching in the App Store, marketing and development teams can have a guide on how to improve their App Store listing. Users tend to search with popular terms associated to specific apps, features or categories. For the most part, targeted keywords have already been determined, but after evaluating competitors and user trends, those keywords can be adjusted to generate more visibility.

Developers need to know which keywords would be most relevant to their app and target those terms. The keywords need to be closely tied to the app’s core features that are unique to the app to target its audience. Track user trends to make sure the keywords are related to what the audience wants in an app. Keep in mind, Search Ads are based off how relevant an app is to a specific term.

App developers also have the option to bid on keywords so their app will appear more frequently in user searches. Regardless of a developer having the highest bid on a keyword, Apple still ranks apps by relevancy. If the Search Ad is not relevant to the user’s search, it will not appear at the top of the App Store.

Search Ad Variations

Apple uses an app’s store listing, metadata and imagery to create its Search Ads. While developers are somewhat limited on what content goes into the Search Ads, they can at least choose how Search Ads will appear to users on the App Store.

Search Ads will appear in one of two forms:

  1. Icon plus first two lines of App Store description
  2. Icon plus screenshots and preview video (if applicable)

ASO optimization -ads

ASO optimization- ads with picturesSearch Ads can also appear in either portrait or landscape depending on the orientation of the current screenshots and preview video.

Optimizing Creatives

The only way that developers can make their app listing more relevant to user searches is by improving their app’s discoverability with ASO. The creatives, which include the icon, screenshots, and preview video, need to show how the app naturally appears to a better answer with its features.

One of the key aspects of ASO is creative optimization, which is an essential part of improving conversion. Here are easy tips based off ASO best practices that will help developers streamline their creative optimization to improve conversion.

  1. Screenshots

An app’s screenshots should be thought of as advertising banners that use high-volume keywords to be relevant in user searches. Screenshots need to clearly display an app’s core features and should be uncluttered. Developers and marketers need to make sure their screenshots are legible—if screenshots are too confusing, they are less likely to convert users.

 

ASO Tips- Add Screenshots

  1. Preview Video

When an app preview video is used, it takes the place of a screenshot but holds the same level of importance to conversion. Many developers forget that the preview video is presented as a still image, otherwise known as a poster frame. On Search Ads, this means the poster frame cannot be a random image that holds no relevance to the app. Instead, developers should be careful and make sure the poster frame contains high-volume keywords and an image that represents the app’s core features.

 

ASO Tips- Preview Video

  1. Icon

The app icon needs to be polished and unique to stand out among competitors. If the app icon is not memorable, regardless of showing up in a Search Ad, users are less likely to convert. Some marketers and developers use their brand logo or a memorable character to retain user attention. While this strategy works, the icon also needs to demonstrate the app’s core features and be void of confusion like the screenshots.

 

ASO Tips- Have a Good Icon

Key Takeaways

Organizations looking to become more discoverable with Search Ads need to improve their app’s metadata and creatives with ASO prior to using Search Ads. Since the keywords that appear in App Store listing will be used for the Search Ad. Make sure that the app’s creatives are clean, clearly demonstrate the app’s core features and the icon, screenshots, and preview video contain high-volume keywords that are relevant not only to the app but to the target audience. The only way an app will become visible through Search Ads is by being relevant first.

To Learn More About ASO And How Can Supreme Media Help Your App To Be Easily Found In The App Store, Check It Out Here!

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The 6 Biggest Changes in the New App Store That Advertisers Should Be Aware Of

ios-apple-app-store-iphone-smartphone-ipad-tabletOn Monday 5th at Apple’s Worldwide Developers Conference, Apple announced a sweeping redesign to the App Store, their nine-year-old platform that counts 500 million people as weekly active users.

But here at Supreme Media what we care the most about is the developers side of changes. They definitely need to update their apps now, here is why.

And major changes have been made on iOs console and will directly impact ASO.

We dug through the dozens of changes to pull out the 6 changes that will matter most for performance advertisers who rely on app installs as a mobile growth channel.

1. Features will become bigger blockbuster moments

screen-shot-2017-06-12-at-4-36-21-pmAn important concept discussed at WWDC was the new App Store’s commitment to discovery. Apple revealed a “Today” tab, a new home for Apple’s editors to feature apps.

The new feature could be seen as a move towards a more curated, editorial angle on app store discovery. It will only underscore the importance of the developer and Apple relationship.

Getting an app featured will also create a temporary sizable increase in downloads. It’s likely a feature in the future will become even more valuable, given the increased emphasis of the featured content.

2. The Top Grossing chart is disappearing

For the entirety of the store’s existence, revenue has been a core way Apple has measured app performance. Showing up on the “Top Grossing” chart has been an aim of companies around the world. This may be changing, however, as many beta testers are noting that the Top Grossing chart is nowhere to be found in iOS11.

The static nature of the top grossing chart means it’s not a useful discovery mechanic; and with initiatives such as Search Ads and iOS 11’s new curation UX, that’s something Apple’s working hard to improve.

Apps that relied on a boost from appearing in the Top Grossing charts may need to pay more attention to their placement on other charts now.

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3. Video will become more importantios-11-app-store-redesign-10

Now, when scrolling through an App Page, a video will automatically begin to play. This move brings Apple’s video behavior more in-line with that of Facebook who has auto-played videos for years.

This change will heighten the importance of video creatives in the app store. App Store Optimization firm StoreMaven has found that users who watch a video are  up to 3x more likely to install.

4. Uninstalls may increase

The new IOS 11 comes equipped with a feature to uninstall unused apps. Although this feature is not on by default, more advanced users may turn it on.

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Apple continues to reward apps that reengage users. This will place pressure on developers to create engaging app experiences. Additionally, app uninstalls and reinstalls will likely be a metric discussed more often in the year ahead.

5. In-App Purchases may increase

In-App purchases and subscriptions can now be purchased directly from the app listing page.

With new real estate of 20 listing spots for in-app purchases, marketers will likely spend more time considering how their in-app purchases are named, their price points, and what percent are bought via the app store versus within the app itself.

Given that $35 billion in revenue flowed through the App Store in 2016, the stakes for better product listings cannot be over emphasized.

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6. Description text will need be reformatted

Apple claims searching the new App Store will be simpler. To aid in that process, apps will be able to segment their text descriptions in more rigid ways. Specifically:

  • Titles will now have a character limit of 30 instead of fifty,
  • A new subtitle field of 30 characters has been added
  • The keyword limit remain the same, at 100 characters
  • For the first time, In-App Purchases text will affect the keywords and will appear in search results, as well as be featured in Today, Games, and Apps tabs .

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The new text structure will force marketers to update their app store descriptions, and to think critically about each and every word.

With a public iOS11 release set for Fall 2017, savvy marketers are already plotting their moves to make sure their app store presence will be strong from Day 1 of the iOS11 era.

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6 Essential Steps To Get Easily Found In The Mobile App Store

242-01With the volume of apps out there, it can be tough to get noticed. But if you develop and present your apps well, you’ve got a real shot

You spend countless hours building a mobile app that works properly. Then you submit it to the app stores, it gets released, and … nothing happens.

App store optimization is a huge need for mobile developers, who need to work on discoverability and persuading users to download, says Amir Ghodrati, director of market insights at mobile app analytics firm App Annie. Here are the six key steps you can take to get your mobile apps noticed:

Step 1: Be mindful of performance, functionality, and security

About one in four downloaded apps are opened once and never used again. Either the app does not match its description or it simply does not offer compelling functionality.

A common deficit in mobile apps is when they do only what your company’s website already does. There should be a reason to use the app instead of the website, such as geolocation and easy digital payment like with Apple Pay or Google Pay.

It’s critical that an app work smoothly and appear secure. If the app comes across like an amateur project, users will not trust it. That’s especially true in sensitive areas like health and finance. “People are absolutely freaked out if they’re doing something where they’re trying to transact something with finances,” such as using a credit card, and the app goes “glitchy,” says Peter Blair, vice president of marketing at Applause, which crowd-tests mobile applications and devices. Once a trust is broken, it can take a long time to win back a consumer if the brand is not strong enough.

For security, encryption is particularly is important to have applied to the data in your apps.

Step 2: Be aware of platform and geographical differences

Developers need to be aware that while users quickly adopt the latest version of iOS, the Android world is different. “Almost no one is on the latest Android,” Blair says. That fact matters greatly in how you design your app.

Having users on the same version of iOS makes it easier for developers, who do not have to worry about older versions of iOS not supporting new features, Ghodrati says. But Android apps can’t depend on the latest Android features, since few users will have that latest version. Android apps typically should be optimized to a version from two, even three years ago.

Apps also may need to be tweaked for specific countries because of cultural differences. “In Germany, it’s nice to have a German version but you can get away with English,” Blair says. “In France, you need to have a French version.” Then there are functional differences to consider, such as differing national laws on privacy protection and marketing to children.

Step 3: Get smart about ASO!

Developers need to pay attention to key search terms in app stores; tat process is known as app store optimization, and it applies to app store search just as much as to website search.

More than 65 percent of all downloads in the Apple App Store come from search, Ghodrati notes. You can use tools like App Radar, AppTweak, Google Keywords, and Sensor Tower to find the most-searched terms so you include them in your app descriptions. Looking at user reviews and competitors also reveals which keywords are being used.

For example, consider using the word “TV” for a video-streaming app, not just “streaming.” The word “streaming” has a lot of search volume, but a lot of popular apps use it so you’re competing with a huge number of other apps in the search results. Using a term such as “TV shows” might reduce that competition.

ASO is something that is critical for your app titles — a made-up or obscure name is a great way to become invisible in search. Yes, your description also counts, but also considering supplementing that unique app name with some appropriately descriptive text so people who see just the app name know what it does. Note that Google has a 30-character maximum for app titles, while Apple’s maximum is 50 characters.

Just be careful to not add irrelevant or low-relevance keywords to try to goose up your ASO. That will backfire, because the search engines know to look for such gaming and will down-rank you as a result, Blair says.

And don’t rely solely on keywords. Once people get to your app page, they need to be persuaded to download it. So, there should be enough information to convince potential customers to think the app is worth downloading.

Check out this article to know why App Store Optimization is so important.

Get In Touch With Our Mobile Experts To Get A FREE ASO Consultation Here!

Step 4: Pick a good app icon

A seemingly minor detail like what the app icon looks like turns out to be important for developers. Icons provide the first opportunity to communicate an app’s purpose to would-be users.

“The simpler the better, and also be aware of color scheme,” Blair advises. Icons should be kept simple and recognizable, Ghodrati says. You can get a sense of good app icons searches in the app store to see what exists already in your category. That’ll help you both avoid looking like another app’s icon and get a sense for how you might stand out while remaining easily understood

Step 5: Test, test, and test again your mobile app

Testing is important throughout the development process. Yet some developers believe they can just put an app in the app stores and fix it if feedback indicates something is wrong. That’s too late, Blair cautions. “If users have a problem, they’ll just going to walk away from the app.” He recommends testing apps with a set of people who represent customers, and doing so over multiple iterations of the app as it is developed. “Don’t just wait to the end” to test, he advises.

Step 6: Encourage app store reviews and feedback

You should encourage reviews and feedback for your mobile app on the app stores. You might do that in the Help or Notes section of your app, for example.

“The ratings and feedback in the app store is just huge,” Blair notes. “Looking at those comments can help give you a good sense in terms of what part of an app is resonating with users or potentially causing issues,” Ghodrati says.

Just make sure you’re getting real reviews. Do not pay people or ask friends and family to put up fake reviews. People can quickly smell those fakes, and the odor is not pleasant. Plus, you risk a public backlash in comments by real users complaining about those fake reviews.

Click here to know more about ASO and what Supreme Media has to offer for your app’s success!

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BREAKING: Video Is Definitely Important For App Success And Can Increase Conversions By 60%

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App store optimization (ASO) is rising through the ranks to play an important role at all stages of app marketing. And new research shows how important video has become, helping marketers step up efforts to build their app’s brand, as well as contributing to the momentum of downloads.

It’s a key takeaway in VB Insight’s new study — “App store optimization – a practitioner’s guide to ASO,” authored by mobile analyst Peggy Anne Salz. The report draws on 35 interviews with ASO professionals and includes data from an informal survey of over 500 ASO users to map out app marketing best practices and identify the next big thing in ASO.

Get in touch with our Mobile Experts for A FREE ASO consultation Here!

And there’s no doubt about it — brand-building is top of the agenda, and video plays a significant part in determining if you fly high or fall flat.

The new study, launched today, examines the techniques and strategies used by the most successful developers with the largest number of monthly active users, and it reveals that video is the critical element they are using to drive interest, buzz, and downloads.

The timing is right for app developers and companies to borrow a page from successful consumer brands and engage in emotive and effective marketing using images that leave a lasting impression. Get it right, and you can hit it big, particularly if your video trailer or ad goes viral via a social network.

The data tells us the audience for video is there, and so is the massive opportunity to take your app to new heights — even if you don’t have millions to spend on mobile video ad formats, TV spots, and creatives.

Get in touch with our Mobile Experts for A FREE ASO consultation Here!

Rovio Entertainment, the Finnish developer, publisher, and distributor of blockbuster entertainment and apps (including Angry Birds), needs no convincing.

An Vu, user acquisition lead at Rovio, says video is a priority in the company’s wider app marketing strategy to build both audience and brand. She reports that the video trailer advertising Angry Birds 2 in the app store “improved conversion by 60 percent” and “cut CPI in half.” She also observes that “users from video ad networks have about 20 percent higher retention on average than other ad networks.”

“We have a good ROI on video but the real value is linked to the quality of users,” Vu said. “Their value is much higher because they are engaged in marketing that really shows, not just tells, the awesome features of our games that formats like icons, screenshots, and text descriptions simply can’t communicate.”

If you choose to make a video ad, keep in mind that providing a “‘sneak peek” of the app or game’s features doesn’t just get users super-excited about downloading your product to experience it first-hand. Andrew French, who leads the EMEA office for AdColony points out that it can shave a sizeable percentage off your overall UA budget.

“Video campaigns also cut down on wasted efforts and spend because users know precisely what they are getting into; they know what to expect, and they genuinely want the app for that reason,” French said. “The result is more users who are aligned with the app from the get-go and more likely to spend more time (and money) to savor the full experience.”

The idea is that users who come to your game via video ads and trailers may not end up being “whales,” but you can count on them to convert.

This dovetails with data from Nordcurrent, a developer and publisher of casual games based in Vilnius, Lithuania, best known for its addictive F2P Cooking Fever game, which has over 15 million monthly active users.

“Users who downloaded our game after watching a video were 50 percent more likely to convert to a paying user, compared with users that just watched a display ad,” Victoria Trofimova, CEO at Nordcurrent, said. She credits the positive results to a strategy built on viral creatives and a cautious approach to video rotation.

“When we introduce a new video, we do A/B testing with our advertising partners to check on how it performs compared to our other videos,” Trofimova said. “After if ticks all the boxes and hits all the KPIs, the video is included in the general rotation.”

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Last Apple Keynote: App Developers You Need To Update Your App Now, Here is Why

150622101047-apple-tim-cook-540x304-01Apple made a lot of announcements last monday at WWDC 2017, including the latest versions of iOS, macOS, and watchOS but there were also new changes on the App Store and your iTunesConnect console.

As you could have read already many updates have been made in the new iOs 11 such as: 

  • Siri’s Voice
  • Photos
  • Maps
  • Lock Screen
  • Lots of New Stuff for iPad
  • Messages
  • New App Store home page

But here at Supreme Media what we care the most about is the developer side of changes. 

And major changes have been made on iOs console and will directly impact ASO.

Apple has follow a bit more Google algorithm adding 2 new areas to give more details about the app itself:

Subtitle (30 characters)

From 255 to 50 characters, the gap was huge and it looks like Apple noticed that sometimes app developers need a little bit of space to showcase their app and show to their audience its crucial features.

Capture d’écran 2017-06-07 à 17.00.10Promotional text (170 characters) 

Is it Apple going on Google Play path? Promotional text is something that already exists on Google play (80 characters area) and to allow the user to have a short description of the app on the preview page (just before you get on the app market page) which Apple was sadly missing. 

We don’t know yet if this area will be aggregated to the App Store Algorithm or will be as passive as the description.

Capture d’écran 2017-06-07 à 16.59.05

These changes will give app developers more space to describe their app and the chance to pick more keywords to be ranked on.

The consequences will be to be more visible on the store and it will allow you to increase your transformation rate by being more accurate and explicit to your audience. 

We have strong belief that the subtitle area will be aggregated to the keywords ranking algorithm of the Apple Store but nothing sure yet. 

It’s now Update time for developers around the world and it will definitely increase the Apple Review Time. 

You need also to update your ASO? Get in touch with our Mobile Experts Here!

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6 ASO Tips For More Effective Performance

1669-01An app launched on the app store, doesn’t guarantee its success. It doesn’t become an overnight sensation. There’s a lot of hard work that goes behind making an app successful and the hero of the story is App Store Optimization (ASO). A very broad term, ASO comprises of a lot of technicalities. Keywords indexing, app store research, etc. are just a few of the things that collectively form ASO. Let’s learn what ASO is and how its efficiency can be improved to strengthen app promotion.

Calculate for FREE how many downloads could ASO bring to your App Here!

What Is App Store Optimization?

Before we take a dive into the process of enhancing the efficiency of ASO in favour of our app, let’s first understand what ASO is. ASO, an abbreviation for App Store Optimization, is the process of putting your app out in the front on the app store with the use of proper keywords, title, app description, etc. It is, in many ways similar to Search Engine Optimization (SEO) but, is strictly restricted to the optimization of app in the app store.

Why Do We Need ASO?

As discussed in the beginning, an app needs a propellant to become famous. ASO is the required fuel to propel your app to fame. With App Store Optimization applied properly, the app becomes visible to the users, thus, enhancing downloads of your app. It also helps in increasing the ratings and reviews of the app, in turn, increasing its demand.

Calculate for FREE how many downloads could ASO bring to your App Here!

How To Increase ASO Algorithm Efficiency?

1. Appropriate String Length For App Title

The commonly accepted length of characters for an app title is in between 65-75 characters. The keywords have to be included in this range while keeping in mind that the keywords can’t be overused in a title. For best results, brevity in the title should be maintained and keywords should be used effectively and efficiently.

2. Using The Most Relevant Keywords

Any optimisation works in accordance with a trend. For your app to get indexed properly and show up in the search, it is highly important that relevant keywords are used. To find the relevant keywords, a proper analysis on the most searched keywords with respect to your app should be carried out. Observing the market trend can also help in providing a proper orientation to this process. A mobile application development company can come in handy to perform these enormous and time consuming tasks for you as they’ve the expertise and tools to perform the required analysis and research.

3. Frequency For ASO Updates

It is essential for app owners to periodically update their keywords, check for market trends, etc. This practice maintains your app’s relevance at all times in the app store. However, anything shouldn’t be overdone and it goes for mobile apps as well. Too much or too frequent changes in the optimisation process could make your difficult to locate by the users in the app store as they might be looking for something else while there would be different keywords indexing with your app, or there could be a title conflict where users might be searching for a different name while you’d have already changed it. Conversely, when used with caution, it can increase the app’s visibility. For example, including high ranking keywords in the app, using tools to monitor and analyse the trends and most importantly to wait patiently until the new keywords get indexed, can help the app in many ways. A mobile app development company can help in digging out the best keywords for your app because they know the market and the trends that can help popularise your app.

4. Know The Difference & Balance It Out

It is not always advisable to use only popular keywords or keywords that your competitors are using. It is advisable to use a mix of popular and competitive keywords because most of the times a user searches for an app using keyword(s) that are based on the type of app he’s looking for and not typically for an app that he knows about. For instance, if wants to use a restaurant app, he could just key in the words restaurant or food app. These are called short tail keywords. So, remember to prepare a homogenous mixture of appropriate keywords that are useful and work in favour of the app.

5. Shed The Excess Baggage

It is always good to know what’s holding you back and the reason for your lag. With the tools available, and the right mobile app marketing company by your side, analyse the keywords that are hindering the indexing process and/or are utilising the space unwantedly and delete them. This at times improves the app store ranking of the app, making it visible to the users.

6. Analyse The App Store Fashion

An app store search differs from a search engine indexing in a lot of ways viz., when a search is conducted on a search engine, the entire phrase is searched and the relevant keywords are indexed whereas, in an app store search, the search string is considerably small generally going up to a maximum of 4-5 words. Therefore, the title, description, and the content for the app in the app store must be kept precise and to the point.

Coda: App Store Optimization is ‘THE’ feature that promotes an app on the app store, and the future of an app depends entirely on how meticulously the ASO process is discussed and implemented as it can lift your app to glory or push it into obscurity. It is a powerful tool and should be used with precision and caution.

Calculate for FREE how many downloads could ASO bring to your App Here!

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5 Tips To Measure Your App Users Satisfaction

shutterstock_91463864-771x513

When it comes to mobile app customers, there is no better friend and foe for a mobile app business, especially in the current market conditions. Earn the customer’s trust and they would be devoted to your brand but if you treat them poorly then the tables can turn towards you. In addition, the major issue is that only 5% of unhappy customers really express their discontents. And sometimes it might happen that some of them won’t even come back. So what can you really do to determine the satisfaction of your customers? Our Mobile Experts can help you increase organic downloads on your app, retain your customers on the long term and can also measure their satisfaction, check it out Here!

The most effective way to measure that is using feedback surveys and communicating directly with the customers. Being cautious regarding the customer experience and its influence on your business conversions is vital to the business’s success. Consider the following tips to measure the effectiveness of your app’s customer experience.

  • Analytic Tools

In order to get a clear picture of how the users are responding to your application, you need to understand the analytics. In addition to the integrated analytics tools provided by the app stores, there are many third-party analytics tools that can provide a more in-depth understanding about the app usage. The information provided by these tools range from user demographic to the location to data connection, in-app time sent, etc. Using this data, developers can fix the issues and can release a functional application. Moreover, the significant metrics to monitor when evaluating analytics tools include: Number of downloads, app usage, lifetime value of the user, retention rate, MAU and DAU, session length, average revenue per user.

  • In-app feedback

In-app feedback is a kind of personal interaction to get one-on-one and anonymous feedbacks from the users. This is to ensure that users can share their feedbacks internally without having to share it in front of other users as well as your app won’t have any bad ratings or reviews. As the reviews and ratings stay between the users and the mobile app developers, this would help you in building a positive public image along with building trust among the users.

  • App Session Tracking

session_tracking

If your app has smaller sessions then it is possible that the users are having some sort of issue in accessing or operating the application or they aren’t interested anymore. Determine the number of time users spent on your mobile application as this may hint that you need to focus more on increasing engagement and time spent in-app. The important metrics for tracking sessions are session’s frequency, activity per sessions, average session length and bounce rate of various pages.

  • Evaluating Reviews and Ratings

app_review_and_rating

This is one of the most significant metrics in measuring the customer experience. Once your app is on the app Store, customers would react towards your application through ratings and reviews. This would allow the developers to understand the customer experience at an intrinsic level and figure out whether the user is facing any issues related to app crashing or whether any new feature needs to be added. If your app ratings fall or you have been getting negative reviews then take prompt action and solve the issues immediately.

  • User Demographics

demographic_overview

User demographics signifies the demographic data of customers i.e. location, age, gender, etc. This helps in customizing applications depending upon the user demographics as well as in increasing customer engagement due to the localization of the apps.

Delivering exceptional customer experience is as important as App Marketing. In order to gain more loyal customers, it is obligatory to keep tabs on what’s happening in the background and how the customers are responding to it. Thus, implement the above-mentioned metrics and tools as they can play a vital role in the growth of your application.

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App Development: 6 Challenges For Start-ups

Pokemon-go-01Along with the escalated competition in the app market, developing a functional mobile app has become quite a crucial task. This greatly impacts the start-up’s companies that are trying to set their foot down in the market – whether it’s their marketing or popularity. The audience out there is not at all interesting in seeing monotonous and identical apps. This leads to a fierce competition that creates many challenges for start-up companies when they decide to develop an application.

In the current market conditions, whether you are a technical or nontechnical start-up owner, if you are planning to develop a mobile application then you should definitely reconsider. According to a report by WMC- about 44589 new iOS apps were launched in 2013 i.e.

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1450 new apps every single day. Can you imagine the rise in the number in the coming few years? But, despite the growing numbers, only few could really make an impact in the app market.

Developing a mobile app is a backbreaking task. Even reaching the app store is quite a journey.

Below are some challenges encountered by mobile app developers while developing a mobile application:

  • App discovery

The primary objective of developing a mobile application is to make everyday life simpler and productive. Bearing this in mind, building an app that gets recognized is a demanding task.

There have been many good apps that were better than the successful l ones but the good ones didn’t get the investment it needed. App discovery is immensely related to your target audience, what type of service they are expecting, their financial background and many other aspects.

Thus, keep this in mind while you are choosing a developers team because it must be chosen cautiously.

  • Development approaches

The Mobile App Development domain is as vast as the sea. There are many development approaches from Hybrid mobile app development to Cross-Platform native app development and beyond.

Deciding upon the development approach would decide the framework & mock-ups, UI & UX and many other vital elements that are required for app development. Thus, user interaction is a totally related with choosing the right development approach.

  • Device Compatibility

The market is swarming with high-tech mobile brands and this presents many inevitable challenges from screen resolution to OS requirements to RAM and many other aspects and whether your app would run on a smartphone device or a certain tablet model or phablet. The major challenge would choose the right OS because for different OS you have to choose different SDK, UI & UX, framework & mock-ups, and various iteration processes.

The application you develop must be compatible with the most recent available version of particular OS as well as on the older version of the same OS. The practical solution would be to develop an app for each different platform available if you have sufficient investment.

ASO often abbreviated as App Store Optimization is the process of optimizing mobile apps to get higher ranks in the search results. Just like SEO is for websites ASO is for mobile applications.

The better your ASO, the more likely your app will reach thousands of devices. Moreover, ASO also includes a vital component of ‘App Store Rating’ & ‘App Store ranking’.

Being a start-up, developing a mobile application can be tiring as well as astounding. Thus, before you start your app’s development process, it would be sensible to examine the market and determine the influential aspects.

ASO can be done in-house, or with the help of a single seasoned ASO consultant like Supreme Media with a track record of well-optimized apps for better efficiency

  • Performance vs. Battery

Different parameters such as app design, UI, user interaction are critical, but you should not forget the major factors i.e. Performance & Battery consumption.

If you get successful in developing an app with high-end performance; a bug-free app that functions on minimum power, then this challenge can be overcome. Developer team has to be careful when choosing the right development tool and be specific about specifications of the device as well.

  • Investment Required

After you decide the app development approach, to actually develop an application requires sufficient amount of money (for example, hiring designers or developers in case you are not familiar with the programming field). Mobile app development is not a one-time investment because after an app is fully developed; adding new features or iteration necessitates an adequate amount of money.
Market Competition

After you successfully develop an app, the next step is to launch it in the app market. Being a start-up venture, the biggest challenge is to stick out from the rest while creating an application.

Click here  to know more about ASO and what Supreme Media has to offer for your app’s success!

 

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