Apple made a lot of announcements last monday at WWDC 2017, including the latest versions of iOS, macOS, and watchOS but there were also new changes on the App Store and your iTunesConnect console.
As you could have read already many updates have been made in the new iOs 11 such as:
- Siri’s Voice
- Lock Screen
- Lots of New Stuff for iPad
- New App Store home page
But here at Supreme Media what we care the most about is the developer side of changes.
And major changes have been made on iOs console and will directly impact ASO.
Apple has follow a bit more Google algorithm adding 2 new areas to give more details about the app itself:
Subtitle (30 characters)
From 255 to 50 characters, the gap was huge and it looks like Apple noticed that sometimes app developers need a little bit of space to showcase their app and show to their audience its crucial features.
Promotional text (170 characters)
Is it Apple going on Google Play path? Promotional text is something that already exists on Google play (80 characters area) and to allow the user to have a short description of the app on the preview page (just before you get on the app market page) which Apple was sadly missing.
We don’t know yet if this area will be aggregated to the App Store Algorithm or will be as passive as the description.
These changes will give app developers more space to describe their app and the chance to pick more keywords to be ranked on.
The consequences will be to be more visible on the store and it will allow you to increase your transformation rate by being more accurate and explicit to your audience.
We have strong belief that the subtitle area will be aggregated to the keywords ranking algorithm of the Apple Store but nothing sure yet.
It’s now Update time for developers around the world and it will definitely increase the Apple Review Time.
You need also to update your ASO? Get in touch with our Mobile Experts Here!