Author: Raphael Gauthier

Mobile Marketing Tips That Will Take Your App To The Next Level

shutterstock_436366321-e1488383661114You want more app downloads, don’t you?

I’m guessing that you answered with a “yes,” since this article’s title is all about increasing your app downloads through mobile marketing — and you clicked it.

Well, I’m glad you’re here.

Just like what the title says, I am going to share with you some mobile marketing best practices that will help you skyrocket your app downloads.

I promise you that if you take action on the tips that I’ll share, you’ll see better results out of your mobile marketing campaigns, one way or the other.

Let’s hop right in.

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  • Use Geotargeting

If you don’t already know, geotargeting is a marketing practice that involves two parts: Using geolocation to determine an Internet-connected program user’s real-world location, and delivering content to that person based on his or her current geographical bearing.

Geotargeting is often integrated into online advertising and search engine results. A user’s particular area, country, state, region, or city can be obtained via IP address and ISP determination, GPS signals, geofencing, and the like.

People using smartphones are great geo-targets for mobile marketers. The determined location of these individuals may contain details about their current mindset and environment at a particular time.

With the information obtained from identifying a person’s local vicinity, the marketer can show more relevant ad offers and location-based services to the potential prospect’s current situation, leading towards a higher probability of a sale.

One good example that enables geotargeting that you may have probably already experienced is this pop up from Google’s homepage.
Geo-Location

Now you may be asking, why does Google want to know my location?

If you go to the Google Settings app on your Android-operated mobile phone, click Location, and click Google Location History, you could see Google’s answer to your query.

Location-History

Two quick examples that pop into mind when I hear the word geotargeting is content automation and geofenced push notifications.

  • Location-based content automation

Companies can use platforms that specialize in automatically diversifying geotargeted content as to set up a system wherein mobile app language, used texts, and displayed results would vary depending on your current location.

An automated geotargeting system can be configured wherein accessing an app inside particular stores to browse through its products would only show promos, offers, and available merchandise unique to that location.

  • Geofenced push notifications

A geofence is a virtual boundary or perimeter for a real-world geographic area that is usually defined by GPS or RFID technology. Having a mobile device enter or leave that particular area triggers an automated software response.

A push notification is a notification that pops up on a mobile user’s device without the user having to use the device or open any apps to receive the information.

With the right programs, geofenced push notifications can be set up so that messages containing discounts and promos can automatically appear whenever a person would bring their phones inside the preset area.

One such tool that allows you to geotarget your website is Geolify. The software allows the visitors who enter your site to see different sets of content depending on their location based on their respective IP address.

Also, with its nonintrusive geolocation, territory details of page guests can be seamlessly acquired without requiring them to click on any prompts.

For A FREE Mobile Marketing Consultation, Check It Out Here!

You can obtain statistical data from this feature as to where most of your potential market is located in the real world, and mold your marketing campaigns accordingly to their respective local cultures and trends.

  •  Adopt cross-channel integrations and optimizations.

Not everyone uses social media on his or her phones, and not everyone goes on his or her desktop computer to watch Youtube.

Everybody does things uniquely, and so do you.

Cross-channel integrations and optimizations enable you to meet your prospects wherever they’re most comfortable at.

Cross-channel commerce is a marketing strategy that involves seamlessly and interchangeably integrating multiple channels to promote, sell, and interact with your customers.

With these techniques, products that were initially advertised through one medium could be remarketed in other platforms as well. That way, whether potential consumers would be reading news on websites or checking their emails, they’d still see the ad that you had intended for a different channel.

LinkTexting is one good example of a program you can use for cross-channel integrations. Not only is it tested and proven to help its users convert their desktop traffic into mobile app downloads, but the web-based tool is also user-friendly and affordable.

To give you a run-through on how cross-channel platforms work, I want you to picture out this scenario with me with LinkTexting as our sample tool.

You’re browsing through a website using your desktop computer. As you scroll, an advertisement for a mobile application catches your attention. Interested by the app shown in the ad, you click on the link, and it opens up a landing page detailing attractive features you can get from the app.

In that same landing page, you see a widget asking you to input your mobile number to receive the download link. You type in your phone number, hit the send button, and within seconds receive a text message on your phone containing the hyperlink.

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You click on the link and are taken to the app store page where you can download the mobile application. You download the app, and the mobile marketers achieved their goal.

Cross-channel marketing takes customer experience to the next level by making sure that they get consistent and smooth-flowing brand experience no matter the device or platform they opt to use.

  • Focus on in-app marketing

It is an understatement to say that people spend a lot of their time on mobile phones within apps.

In fact, according to nydailynews.com, 88 percent of a mobile user’s time consumption is spent within apps as compared to only 12 percent in mobile web browsers.

That being said, there’s no better place to hit mobile application consumers than within the phone apps themselves.

Here are some quick ideas that you can try out in your next in-app marketing campaigns.

  • In-app promo offers and push notifications

Keep users happy and hooked to the experience by sending loyalty statements via push notifications. Then raise awareness by revealing offers and promotions through the app.

Take this to the next level by partnering with other brands, apps, and companies. Offer discounts and in-app rewards whenever users would complete transactions on affiliate links with the app.

  • Review incentivization

As the name implies, offer freebies, discounts, and special features whenever people rate your app. Doing this will helps in the app store optimization process by increasing your brand’s leaderboard rank. More stars mean more downloads.

  • Referral programs

One of the best ways to market your product is to ask users to invite more users. Offer in-app rewards of other incentives as a small commission for people who can convince others to avail of your products and services.

  • Track your mobile marketing campaign’s performanceOnline tools like Count.ly gives you real-time analytics for your app. The platform gives you a better insight of how your apps are doing by showing your apps number of online users, unique users, where your users are referred from, etc.The more you track your app’s performance, the easier you can optimize your mobile marketing campaigns so you can get better app downloads.

Want more tips?

Stay tuned and check back regularly. We’ll be posting more mobile marketing tips soon.

Also, if you found the tips shared in this post to be helpful, then please take three seconds of your time to click the share button. Cheers!

For A FREE Mobile Marketing Consultation, Check It Out Here!

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Why Is App Store Optimization Definitely (Crucial) For Your App?

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You are an app developer,  you’ve put a lot of hard work to make a great app, and published it on app stores.

Hooray!

Now what?

After your launch it it’s time to get people to download and use your app.

After all, if you don’t care about it, who will?

 

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In December 2016, there were 2.6 million apps available in the Google Play Store.  In September 2016, there were 2.4 million apps available in Play Store, so that’s 200,000 new apps added in the Play Store in just 3 months!

Combined, therefore, we are talking about 4.8 million apps available for download in Google Play Store and the Apple App Store.  How will your app stand out amid these millions of competing apps? It’s not anymore enough to have just a good app – you will need to be one of the best in the world when it comes to app promotion!

What will truly separate your app from the rest of the competition is the skill and the ability in making your app stand out in the marketplace through app store optimization.

But wait, what is App Store Optimization?

App Store Search Engine Optimization (App Store SEO) is also referred as App Store Optimization (ASO) or App SEO. It is the process of optimizing mobile apps to rank higher in an app store’s search results. It also improves an app’s overall and category rankings by boosting app downloads and conversion rates.

We, at Supreme Media, provide several services to optimize organic traffic on your app pages. Our team of mobile experts published more than hundreds of apps on the app stores and reached Millions of downloads worldwide. They developed through their years of experience a deep knowledge on App Store optimization that goes from Keywording intelligence to strategic app naming, app launch strategy intelligence.

You can also test Our Brand New App Store Optimization Calculator FOR FREE! And Draw An Estimate Of How Many Downloads Could ASO Bring To Your App.

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Digital Marketing Tactics to Leave Behind in 2018

Notebook with Tools and Notes aboun Digital Marketing

Since the beginning of the year  you have all be seeing dozens of articles similarly titled to this one. Some will even take the bold stance, luring in readers with catchy headlines like, “CONTENT MARKETING IS DEAD” or “SOCIAL MEDIA IS A WASTE OF YOUR TIME.” But contrary to what these articles would have you believe, few marketing strategies really ever die out completely. Rather, they simply become a less efficient use of your time.

Get in touch with our mobile experts to plan your  best marketing strategy here .

Of course, there are exceptions (cough, Vine, cough), but for the most part, no one can tell you what’s going to be “out” in 2018. Different online platforms and the marketing strategies that fuel them are constantly evolving, just like the preferences and behavior patterns of users collectively. There’s no telling which marketing tactics will make a comeback. There are, however, some not-so-surprising things you can probably go ahead and strike off your to-do list in 2018.

Working for Clicks Over Conversions

This should be obvious, because clicks are nice, but conversions are better. This is especially important for those investing in any kind of paid search optimization/campaigning, because money is at stake. Above all else, your priority should be to get users to take a certain action (making a purchase, entering contact information, whatever).

Instead of optimizing with the goal of enticing clicks, try and think more holistically about an approach that will have an end result of conversions. Start by addressing common things that hold back conversions, like web design or a poor landing page. Then see that your conversion strategy aligns with your target audience. Whatever you do, don’t waste your time thinking mere clicks are the key to success.

Emphasizing Quantity Over Quality

Just. Don’t. Do it. Yes, having tons of content can make it seem like you have a surplus of resources on your website, but if they’re all low quality, you’re wasting your time. Having hundreds of pages of thin content will not only not help you get the kind of user engagement you need, but it’s also punishable. Plus, why would you even want to seem spammy?

Your focus should be on quality, original content that contributes to a positive user experience. Google does everything with user experience in mind, and so should you, because that’s the kind of thing that gets rewarded on search engines. In 2018, make quality the focus of your content marketing strategy. Go back and look at where you may have dropped the ball on quality in 2017, and strategize ways to do better going forward.

Avoiding Mobile-first/Mobile-ready Optimization and Design

At this point, if you’re still avoiding mobile optimization, you’re just willfully choosing to set yourself back. Mobile optimization is an undeniable component of browsing behavior, and your participation is required if you want to remain competitive. The good news is that the shift to mobile is so significant that Google has made it pretty easy to switch over to a mobile-first design.

PPC, Google’s expanded text ads that rolled out in August took care of mobile-preferred ads, so now one ad format adjusts across all devices. To thrive through 2018, all you really need to do is make your website mobile-friendly and ensure that it’s locally optimized.

Get a Free Consultation With Our Experts Here

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APP MARKETING: HOW TO MAKE YOUR APP SUCCESSFUL IN 2018?

3640-01Driving app downloads and retaining users are among the biggest challenges facing developers and marketers, especially in today’s overcrowded marketplace.

There’s an estimated 2.2 million apps in the Apple App Store alone, with another 2.8 million in the Google Play store as of March 2017. How will your app stand out amid these millions of competing apps? It’s not anymore enough to have just a good app – you will need to be one of the best in the world when it comes to app promotion.

Ensuring that app download numbers are up and user engagement is created is crucial to the success of any app, but at least 90% of new users are lost within the first 4 weeks and are unlikely to come back.

Furthermore, only about 1% of the new users are still active by the end of 6 months.

Here are five areas all app developers and marketers should focus on to help retain customers on the long term and increase user rates:

  • Understand your customer’s’ intent

While this should go without saying, developers and marketers too frequently forget who their audience is.

marketers too frequently forget who their audience is

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That’s a critical oversight, especially when executing tactics to drive further engagement. Sending a message or coupon based on an action performed by the user in the moment, or not long thereafter, will be more successful than sending the same message to all users.

The more precise you can segment, the more likely you’ll drive the engagement and conversion you’re looking for.

  • Serve an untapped market

Snapchat continues to be one of the most popular apps, year-after-year.

While it rose to prominence based on its unconventional approach to messaging, it has remained on the top of the charts because the developers didn’t stop there.

grow the application’s functionality to fill new gaps and reach new audiences

The developers identified a unique need in the market, then they developed a product they knew would have high adoption rates, and then they focused on growing the application’s functionality to fill new gaps and reach new audiences.

What was just a novelty messaging tool, became an important global media platform.

Studies have shown that majority of the apps are discovered accidentally through searching app stores. Unlike search engine algorithms, best practices or app store search algorithms are not available for public so the best way to go about it is by sticking to the basics: Keywords, Downloads and Ratings. The better the ratings are, the more the chances of app being found are. Of course, the keywords being used are equally important—they should not be generic and must focus on the target market specifically

  • Nurture your relationships

Your role doesn’t stop at the user downloading your app, that was the easy part of your job – the hardest is now in retaining that user.

Shovel Buddies GIF - Find & Share on GIPHY

But many marketers and developers will drop the ball, ignoring the type of engagement tactics that will keep your users coming back to your app.

always think how you can enhance or personalise experiences

To keep the connection with your users alive, make sure you are always thinking of how you can enhance or personalise their experiences. Remember to engage them on an ongoing basis to form a relationship and give them new reasons they should continue to use your app.

It’s about making your product ‘stick’ and become indispensable to the user.

  • Feedback leads to progress

It’s essential to listen to feedback from your users, as they have the most interaction with your app and are the ones whose suggestions for improvement should be taken into consideration.

keep a close eye on your ratings

Keep a close eye on your ratings, app reviews and always be thinking of how you can incorporate their feedback to develop a better version of your app.

Instagram is a fantastic example of an app staying on top of user feedback. With an algorithm change back in March of last year, Instagram focused on feeding users with more relevant images, improving user experience.

  • Leave room for growth

When Pokemon Go was launched in July of last year, it quickly became a global phenomenon, reaching over 500 million downloads within five months.

But that craze was short lived, and Pokemon Go startedlosing millions of users a day. The reason why can be debated, but it’s likely there was insufficient further development to maintain user engagement long term.

Understanding how to continue to incentivize users beyond the initial launch is a key in ensuring your retention numbers remain high.

Our Mobile Experts can help you retain your customers on the long term, Check it out here!

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Google Play Vs App Store : App Store Optimization 2018

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Many developers decide to have their apps in both, Apple App Stores and Google Play. This is a great idea! However, to optimize your app perfectly in both stores, it is crucial to understand that there are differences. Many things that are really important for Google Play, are not even considered by Apple App Store. That being said, you need to know about these differences in order to optimize the best way in each app store.

Keywords and the App Store Algorithm

To do App Store Optimization effectively, it is crucial to understand the algorithm used by each app store. Even though, the algorithm, classifying and ranking apps is not public, you will see that some trick in the Google Play Store won’t work in the Apple App Store. Let’s have a look on the most relevant difference: The App Store Algorithm.

Keywords play an important role in both stores, but the way they are read is different. Both take into consideration the app developer’s name and the app title when showing the search results for specific users. Other elements vary either in weighting or are specific for one of the stores.

The algorithm of both the stores, is also influenced by the total number of downloads and the number of downloads in a short period. To classify the app, the algorithms combine and scramble keywords present in your app listing.

Tweaking Google Play’s search ranking algorithm

Google Play Store’s algorithm takes almost every textual element into consideration for keyword indexing. The most relevant keywords come from the app title, short and full descriptions of your app. However, other elements like the developer name, URL and package name might also influence your keyword rankings.

ASO Tip: In order to get a keyword indexed, it needs to be included between two to five times in the Google Play description or once in the App Title or Short Description.

Get Your Free Consultation Here!

Looking behind Apple App Store’s search algorithm

While Google is relatively flexible in finding keywords, Apple provides a specific field to write your keywords. Sometimes Apple App Store’s ranking algorithm gets keywords from your competitors and the category name. Apart from that, it is believed that Apple’s algorithm takes into consideration apps that produce higher revenues.

In contrast to Google Play, at Apple App Store, it is not advisable to repeat keywords in the title and in the keyword section due to field limitations. Also misspelling words and repeating the word in the singular and in the plural forms, is not a good strategy.

ASO Tip: When thinking of long tail keywords, use the separate words in the keyword field to save valuable space and to keep the option to combine keywords.

Supreme Media helps you to track the performance of your app in the chosen keywords, giving you suggestions of keywords and also the traffic related to the chosen ones. By doing this, you can also list some of your competitors, and in addition, you can track their performance in these keywords. Click here to check it out.

While everyone is waiting for the all new App Store, Google Play made some layout changes too. In the end of 2017 and early 2018 , they have been experimenting with different search result layouts. It looks like these experiments now result in three different layout options.

In concrete, that means, if the search term matches the brand name of a specific app, Google Play gives you a more detailed preview of the best match. Thus, not only app title, icon, developer name and the average rating are shown in this listing, but the number of reviews and downloads, content rating as well as screenshots and the preview video (if available).

ASO Tip: Make sure you have your brand name clearly included in the app title to ensure, your app is shown in this layout. Also, make your screenshots appealing and recognizable even when they are displayed in a very small size.

Moreover, if Google Play thinks, you are searching for a very specific app, it shows the app icon and full title even directly within the search suggestions while you are typing. (Layout Option 3 will most likely influence the number of app page visits since clicking the search option with the icon will bring the user directly onto the specific app page.)

App Page / Store Listings

While Google shows the average of your rating, Apple shows the recent reviews and ratings – every time you update your app, the old reviews and rates are gone. At least it will be like this till iOS 11. Afterwards, Apple will provide users with a total average rating and all-time stars count (instead of current app version rating only).

ASO Tip: This is good and bad news for all iOS devs. If your app already shows a positive rating, this is fine and you finally won’t have to start all over again after an update. If you still lack of ratings and reviews, you should get active by now since the rating will become an essential selling point with the new layout.

Let’s come to the possibilities of customizing an app page with visuals. Google allows up to 8 screenshots per localization and one preview video. Plus, it asks for a feature graphic banner, which is shown above the app title and icon or at any featuring spot in the Play Store, if the app is featured. So far, Apple allows a custom background, up to 5 screenshots and one video, however with the new update, some chosen apps will get a promo banner, placed above the app name and app icon. (we will keep you updated on this)

App Updates

Unfortunately, to make changes in everything, apart from your description, what’s new text and URLs, you will need to be approved by Apple. However, at Google you can submit changes immediately. To make the process of publishing in both stores easier.

Different app platforms – different audience

Both mobile stores seek for bringing high-quality mobile apps and games to the right users. But in the end, both serve two – in some points very different – audiences.

What fits for both user bases, visual elements attract the most. Google Play’s users, however, decide more quickly than Apple’s users do. Android phone owners take their download decisions based on feature graphics, icon, rating and the short description, which means they interact less with the page than iOS users, who even scroll to check all your screenshots. In general, it can be said, that users in the Apple App Store are more likely to catch up on the app with the help of various app page elements.

ASO Tip: It is important to know where you to put your efforts to attract your potential user. Thus, A/B testing your app page is recommendable.

Due to the huge offer of free apps, users of Android users are less likely to download a paid app. This fact makes it even harder to profit with an app offered for Android. It is easier to achieve direct sales via Apple App Store, even though, both stores get 30% of sales.

Conclusion

Both stores have their advantages and disadvantages when it comes to offering your app. Together, they count the largest number of apps just as well as the largest user base. Within this article, you now have all the necessary information you should know to succeed in the ASO of each store.

Calculate for FREE how many downloads could ASO bring to your App, Check it out Here!

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App Development: 6 Challenges For Start-ups For 2018

Pokemon-go-01Along with the escalated competition in the app market, developing a functional mobile app has become quite a crucial task. This greatly impacts the start-up’s companies that are trying to set their foot down in the market – whether it’s their marketing or popularity. The audience out there is not at all interesting in seeing monotonous and identical apps. This leads to a fierce competition that creates many challenges for start-up companies when they decide to develop an application.

In the current market conditions, whether you are a technical or nontechnical start-up owner, if you are planning to develop a mobile application then you should definitely reconsider. According to a report by WMC- about 44589 new iOS apps were launched in 2013 i.e.

What Is App Store Optimization ?

Before we take a dive into the process of enhancing the efficiency of ASO in favour of our app, let’s first understand what ASO is. ASO, an abbreviation for App Store Optimization, is the process of putting your app out in the front on the app store with the use of proper keywords, title, app description, etc. It is, in many ways similar to Search Engine Optimization (SEO) but, is strictly restricted to the optimization of app in the app store.

Why Do We Need ASO?

As discussed in the beginning, an app needs a propellant to become famous. ASO is the required fuel to propel your app to fame. With App Store Optimization applied properly, the app becomes visible to the users, thus, enhancing downloads of your app. It also helps in increasing the ratings and reviews of the app, in turn, increasing its demand.

Get in touch with our mobile experts Here!

1450 new apps every single day. Can you imagine the rise in the number in the coming few years? But, despite the growing numbers, only few could really make an impact in the app market.

Developing a mobile app is a backbreaking task. Even reaching the app store is quite a journey.

Below are some challenges encountered by mobile app developers while developing a mobile application:

  • App discovery

The primary objective of developing a mobile application is to make everyday life simpler and productive. Bearing this in mind, building an app that gets recognized is a demanding task.

There have been many good apps that were better than the successful l ones but the good ones didn’t get the investment it needed. App discovery is immensely related to your target audience, what type of service they are expecting, their financial background and many other aspects.

Thus, keep this in mind while you are choosing a developers team because it must be chosen cautiously.

  • Development approaches

The Mobile App Development domain is as vast as the sea. There are many development approaches from Hybrid mobile app development to Cross-Platform native app development and beyond.

Deciding upon the development approach would decide the framework & mock-ups, UI & UX and many other vital elements that are required for app development. Thus, user interaction is a totally related with choosing the right development approach.

  • Device Compatibility

The market is swarming with high-tech mobile brands and this presents many inevitable challenges from screen resolution to OS requirements to RAM and many other aspects and whether your app would run on a smartphone device or a certain tablet model or phablet. The major challenge would choose the right OS because for different OS you have to choose different SDK, UI & UX, framework & mock-ups, and various iteration processes.

The application you develop must be compatible with the most recent available version of particular OS as well as on the older version of the same OS. The practical solution would be to develop an app for each different platform available if you have sufficient investment.

ASO often abbreviated as App Store Optimization is the process of optimizing mobile apps to get higher ranks in the search results. Just like SEO is for websites ASO is for mobile applications.

The better your ASO, the more likely your app will reach thousands of devices. Moreover, ASO also includes a vital component of ‘App Store Rating’ & ‘App Store ranking’.

Being a start-up, developing a mobile application can be tiring as well as astounding. Thus, before you start your app’s development process, it would be sensible to examine the market and determine the influential aspects.

ASO can be done in-house, or with the help of a single seasoned ASO consultant like Supreme Media with a track record of well-optimized apps for better efficiency

  • Performance vs. Battery

Different parameters such as app design, UI, user interaction are critical, but you should not forget the major factors i.e. Performance & Battery consumption.

If you get successful in developing an app with high-end performance; a bug-free app that functions on minimum power, then this challenge can be overcome. Developer team has to be careful when choosing the right development tool and be specific about specifications of the device as well.

  • Investment Required

After you decide the app development approach, to actually develop an application requires sufficient amount of money (for example, hiring designers or developers in case you are not familiar with the programming field). Mobile app development is not a one-time investment because after an app is fully developed; adding new features or iteration necessitates an adequate amount of money.
Market Competition

After you successfully develop an app, the next step is to launch it in the app market. Being a start-up venture, the biggest challenge is to stick out from the rest while creating an application.

Click here  to know more about ASO and what Supreme Media has to offer for your app’s success!

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The 5 App Industry Trends You Need to Understand In 2018

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The hero’s attitude: take the lead while everyone else follows.

Smartphone subscribers were expected to comprise 46% of the global population by the end of 2016 according to Forrester. The market opportunities will decrease quickly, but those who understand the trends will stay ahead. There is still a way to maintain your app’s visibility. To know more about how to increase organic downloads on your app, check it out  here.

2017 is not so much about new as it is about the increasing intimacy of our relationships with smartphones. This will only continue as mobile payments, wearables and AR/VR technology become more accessible and adopted.

But it’s not the trends that are important, it’s the core truth they are grounded in. The question to ask is, what do the trends tell you about how users are engaging with their phones and what they expect from it? Now on to the trends…

Trend 1: App stores will remain the hub of app discovery but…

Google is beginning to roll out Instant Apps to a limited number of users, opening an additional channel for app discovery. Instant Apps are the sample toothbrushes that you get from the dentist of the app world.

You don’t have to install the app to use it and when close it, the app is gone. Consequently, none of the device’s storage has to be sacrificed to test an app or for one that won’t be used often, e.g. booking app.

How will this bode for the future of app development, especially the small- and mid-cap apps built to drive income? On one hand, Android users will be able to find suggested apps to go with their Google search.

On the other hand, you will be investing a lot of resources in creating an app that isn’t truly able to be monetized just for the opportunity to entice the user to download the full version while still running the risk of losing them within 90 days.

Trend 2: Aggregation apps will become increasingly popular

How many blog posts do you think are produced each day? If you guessed around 2 million, you’d be right. That’s just blog posts and doesn’t take into account other forms of content such as infographics, videos and social media.

With brands entering the content fray and technology providing users the means to efficiently create all forms of content, user eyeballs will become evermore saturated with content. The solution? Aggregator apps.

These apps satisfy the two requirements of apps: to make users’ lives easier and to entertain them. And they are getting better at what is fast becoming a third requirement: other- and self-personalization.

Get these three requirements right and you might just provide enough incentive for the user to download and keep your app. How do you accomplish the third? Use data for the former and provide tools and features for users to accomplish the latter.

If you need advice from market experts you can check it out here.

Trend 3: Churn baby, churn

Churn will continue to be a problem for app developers as 80% of users continue to leave apps within the first 90 days. The margin for error is even tighter considering that the majority of in-app time is spent within a small number of apps.

How can app developers/publishers beat the average? The Localytics research referenced above indicates that rich push notifications and in-app messaging are essential to encouraging engagement…and they must be personalized.

See those couples and groups of friends physically occupying the same space but with their noses firmly placed in-screen? The digital world will not only enhance the real, but it will replace many aspects of it.

But users are still humans with human needs…we will expect the same from the digital world. In this case, we will expect that our devices and apps know us to such a degree that they will even be able to predict our wants and desires.

Trend 4: Your app is only as good as your data and segmentation

Enter data: 2.5 quintillion bytes of it are created. Daily. How many zeroes are in a quintillion? 18. Simply put: that’s a lot of data. Money may make the world go ‘round but data makes the money go ‘round.

Luckily for you, your app is the perfect data-capture solution: users willingly hand over data for access to your app. This provides you a unique opportunity to personalize the in-app experience.

The trick for you will be collecting data in a non-threatening way. Specifically, the permissions you request need to be relevant to the in-app experience. It’ll be the difference between your user feeling taken care of or interrogated…

…no one likes to feel interrogated. Back to the data; you’re getting a lot of it and you will need to segment it to make any sense of it. Only through effective segmentation will you be able to realistically provide a personalized experience.

Trend 5: Be one with the platform and use discretion

Remember those rich push notifications we covered in Trend 3; why are they more likely to encourage engagement than a textual notification? The technology. The technology we use shapes our expectations.

After all, if your users were accessing your app through a feature-phone, their expectations would be different. Let’s consider how to work with the current technology while drawing from what worked in the past.

The record-breaking pre-registration numbers for the Nokia 3310 are not just the result of nostalgia, they are the result of something else: design. Its elegance lies in its purpose-built simplicity, complexity produced anxiety.

Hint: it’s not complexity that users expect. Ask why rich push notifications engage users? Answer this and you’ll get to the core truth of the technology; then you can ask how you can implement it into other app facets?

What core truth are these trends grounded in?

There’s no question that you have your work cut out for you; you face greater competition and other external pressures in capturing and maintaining users for your app. Luckily, the opportunities have never been greater. There is still a way to increase organic downloads on your apps.

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App Store Optimization: Main Goals And KPIs To Track And Measure

What is not measured, can’t be improved.

But what are the key performance indicators (KPIs) for mobile app businesses?

What should we measure and how do we understand that our marketing efforts are effective and bringing results?

Mobile apps have different goals at different product stages. Their main intents could be:

  • driving installs,
  • reducing customer acquisition costs,
  • increasing revenues from the app,
  • improving user retention,
  • reducing churn rate,
  • working on engagement rates,
  • increasing the volume of Daily or Monthly Active Users (DAU / MAU).

 

ASO goals and main KPIs to track

Mobile app marketing and user acquisition can be done in-house, or with the help of a single seasoned ASO consultant like Supreme Media with a track record of well-optimized apps for better efficiency.

One way or another, App Store Optimization process enters at any stage of the product cycle. ASO is never a single action, it is a process to be done continuously to ensure a steady growth in every phase of app business. Never forget this!

In the beginning of app lifecycle, it is aimed at improving app’s visibility and discoverability, in order to drive installs and lower the costs of paid marketing and user acquisition. On the later stages, ASO will be more focused on maintaining top positions in search and category rankings, monitoring competitor’s actions, working on improving the conversion rate, retention and user sentiment.

Let’s take a look at the KPIs involved in each of these goals and see how can we measure and optimize them. Because ASO can and MUST be measured.

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Goal: Boost visibility in the app stores

The first and the main objective of App Store Optimization is to improve the visibility of an app or game in the app stores, so more users can organically find it, download it and use it. Visibility in the stores is based on Search, Top Charts and Featured.

To measure visibility, we need to track and monitor these KPIs, that can be done in virtually all ASO tools:

  • App Keywords rankings – rankings in search results on particular keywords
  • Top Charts rankings – positions of app in Top Charts (Free / Paid / Grossing)
  • Category rankings – position in a certain app/game category, for example, lifestyle or utilities.
  • Featured – whether your app appears as featured in the app stores. You can track this KPI with App Annie.

Tracking the evolution of these indicators on a daily and monthly level, in all the countries where the app is available, and comparing the rankings with those of the competitors is an essence of any App Store Optimization strategy.

Goal: Improve Conversion Rate on app store listing

Conversion rate to install is the next most important ASO objective after visibility. Having a high-converting, selling app product page is essential to convert the visitors to users.

The conversion rate is affected by numerous ASO on-metadata factors, such as:

  • app title,
  • description,
  • short description (on Google Play Store),
  • graphic elements like icon, screenshots, feature graphic (only on Google Play) or video.

Some ASO off-metadata factors matter too: such as installs, user ratings and reviews.

The conversion rate is measured as a percentage of installs divided by the total number of visitors. It is important to keep track of it constantly (per day, per country), and experiment with app store listing elements to improve the conversion rate, to ensure that you make the most out of the traffic that you are driving towards app product page.

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The most common way to optimize conversion rate and other app store metrics and make experiments with your app store listing is A/B testing – comparing 2 different listing element variations and driving traffic to the possible options to see which one has more installs. One of the great tools for A/B testing is Google Experiments in Google Play Console.

Goal: Mobile App Growth

In mobile app marketing, growth is commonly understood as a higher number of installs, but in practice, there is something more than that.

Installs is without a doubt, one of the essential KPIs to evaluate the evolution of an app, and can be tracked in the developer console. But installs driven only by paid marketing channels is definitely not a goal of app developers and marketers. So instead of advertising an app, we want to achieve an organic growth, so to speak, to have a great share of installs driven by organic (non-paid) channels.

This leads us to the next important KPI – organic uplift.

Organic uplift, or organic multiplier, is a ratio that shows how many organic installs account for one non-organic install. It is measured as a percentage of organic installs divided by non-organic installs, and the higher is the organic uplift, the less the user acquisition costs will be.

In order to have data about the number of organic and non-organic installs, and to be able to measure organic uplift, it comes in handy to have an SDK or tracker implemented for your mobile app.

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On the later stages of app product cycle, the installs, though, don’t have as much meaning as the active users of an app.

The main KPIs for marketers at this stage become DAU and MAU – daily and monthly active users of the app. To measure these rates, there are a few tools, like Google AnalyticsMixpanel or any mobile app analytics tool.

Goal: Positive user feedback

User sentiment has a great role in both rankings (visibility) and Conversion rate.

It is already known that app stores give weight to the apps that have a higher average score and a great number of reviews written by users. This serves as an indicator of a stable, bug-free app that offers a good user experience.

On the other hand, when users come across the app product page and take the decision of downloading it, they are, in turn, evaluating the quality of app looking at its reviews and ratings. A lot of negative reviews or low average score can significantly decrease conversion rate to install and demotivate the users from download intent.

Ratings and reviews are very important indicators of a “healthy” app and need to be monitored and treated on a daily basis. As now both stores offer developers the possibility to interact with users replying to their reviews and in the end, users can change their rating, it is very important to react timely on negative reviews, trying to solve user problems as soon as you can. This way you can ensure a positive user sentiment and a great image of your app.

We recommend tracking these with tools like Appbot.

Goal: App Monetization (Business)

And finally, the goal of many app developers is to monetize their app or game with advertising, in-app purchases or in-app subscriptions. At this point, the KPIs related to revenue are:

  • Average Revenue per User (ARPU) – is measured as total revenue divided by the number of users or subscribers.
  • Lifetime Value (LTV) – is a prediction of the net future profit attributed to a certain user.
  • Revenue – is the total amount of money your app or game generates.

Easy to see that for a proper monetization of an app the quality of users starts to matter much more than just the number of installs of the app.

For app developers, the user with higher LTV, the one that is going to pay for more than a year, becomes more valuable and more interesting than those who will just pay for the first month and then unsubscribe. At the moment of optimization of revenue KPIs, the goal of app marketers will be optimizing their traffic and user acquisition to focus on more “high-quality” users.

ASO KPIs: conclusions

No single indicator can show with a great degree of confidence the overall success of mobile app or game, but we can try to measure the results of different elements of app marketing strategy separately.

By studying different metrics, and combining them together, we can get a more or less complete picture of our mobile app performance. iTunes Connect, Google Play Console, attribution and analytics platforms can help us identify which of our app marketing efforts led to desired results.

To track ASO KPIs and estimate FOR FREE how many downloads could ASO bring to your Mobile App, check it out Here!

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5 Ways to Increase Your App Store Optimization

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So, you’ve built your mobile app and it’s live on the app store of your choice. You’ve put hours and hours into this project and you’re excited that it’s over, but you’ve realized that nobody is downloading your app yet.

How strange, you might think? Not really – there are millions of apps on the app stores, with thousands launched every day. You have to do much more than just create your app; you have to market and optimize your mobile app to ensure it ranks as highly on the app store as possible.

Ensuring that more users find your app is what is known as App Store Optimization (ASO). ASO, along with traditional Search Engine Optimization (SEO) is what mobile app store search rankings are based on, according to Justin Briggs, Moz.

App Store Optimization

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Titles, descriptions, and device and platform keywords all count. Additionally, dynamic success metrics impact the ranking of your mobile app. The best way to judge your success is to track multiple metrics, including:

 

  • 1°Number and Quality of Ratings, Score, and Analysis

App store rankings rely heavily on user reviews and scores. Naturally, they’re quite a good mechanism for helping users decide whether they want to choose to download an app or not. That is provided of course that they’re used properly by the reviewers. For example, a positive review that doesn’t overly help other users’ answer questions they might have about the app isn’t actually that useful, and thus, wouldn’t be considered high in sentiment or quality content.

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  • 2°Number and Frequency of Downloads

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Unsurprisingly, the most popular apps receive the most downloads. If you want your app to rank highly on the app store it has to show not just high download numbers, but also high download freq

uency. This means that over a period of time your app needs to consistently be downloaded.

  • 3°Engagement and Retention

This metric is arguably the most important for app owners. The rate of retention is a figure that has haunted many organizations looking to boost their app search rankings. Over the period of 30-90 days most users will not return to use your app after the first instance. If you’re able to increase this number then you’ll ultimately rank higher in the app store search.

  • 4°Internal Links in App Store

Using internal links is a great way to boost the ranking of your app. It obviously encourages users to browse the store (which Google and App

le like!) and it lets them view your other apps.

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  • 5°Freshness

Keeping your app up-to-date also improves your retention rates (see above). If you regularly update your mobile apps and ensure the content is compelling, useful, and relevant for your users then this will positively impact how it ranks on the app store.

Essentially, increasing your app’s average rating number, increasing your volume of ratings, and increasing downloads of your app will have the greatest influence on your mobile app search ranking. Updating the content of the app to ensure it is of the utmost relevance and usefulness to your users will in return increase the downloads your apps receives, and thus, deserves.

Get in touch with Supreme Media for your ASO needs

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How To Double Your App Installs With App Store Optimization

So you’ve studied your target audience for a long time and created an app that perfectly solves their challenges. You’ve gone the extra mile and put in efforts to create a great user interface and interesting tutorials too. But somehow your app still isn’t being downloaded as much as you had expected.

If this sounds familiar, maybe it’s time to leverage app store optimization (ASO) to boost your downloads.

These staggering statistics indicate that you need to be brilliant at ASO to be able to rise above the competition. Here are some tried and tested ASO strategies to help you boost your app downloads.

 

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#1: Select The Right Keywords

In order for your app to be downloaded, it needs to be visible to your target audiences. When they run a search for something your app can do, your app needs to show up in the results.

Here’s why keywords are so important. Selecting the right keywords ensures that your app is displayed to your target audience.

However, your competitors too, are using the same or similar keywords. So, what must you do to ensure that your app gets ranked higher than your competitors?

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The first thing you need to do is put yourself in the shoes of your potential customers. Think about what they would search for in order to find a problem solution. You can even analyze the traffic to your app and check what search terms your visitors have used.

Once you have made a list of these keywords, you must also check the keywords your competitors are using. You need to decide if you want your app to rank for highly competitive keywords or for lesser used ones. This will largely depend on your app’s value proposition

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( App Store Optimization – ASO Keywording )

Supreme Media provides a total and complete App Store Optimization services to optimize app distribution on your app pages for one flat fee. App Store Optimization is like SEO for mobile apps. App Store Optimization Improves your organic downlads by increasing your search ranking in the app store.

Looking for the best keywords? Get in touch with our ASO Expert

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#2: Select The Right Title

The name of your app does not simply serve for branding purposes. In fact, for ASO, it is essential that appropriate keywords are incorporated in your title too.

A recent study by Incipia found that apps that have keywords in their titles ranked 109% better than those without.

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It is recommended that you include the keyword that has the highest search volume, in your title. Even if search volumes and traffic for those keywords change, do not try to alter your app title. This is one of the most important ASO mistakes to avoid.

With time, your app ranking improves and more and more people come to know your app. If you change the title, you run a risk of losing your audiences who are trying to find you. Hence, choose a title at the onset of your marketing and stick to it.

#3: Write An Engaging Description

You’re done with the harder part of the puzzle. Now that you’ve figured out the keywords you should be using, the first step towards greater visibility has been taken. Your description is what will decide whether your audiences will download your app or not.

Write an informative description that tells your customers exactly how your app will provide value to them. Include relevant screenshots and videos that help your audiences understand it better. Feel free to use keywords in the description that fit naturally in the text.

 

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It is important to select the screenshots that show your app’s most important features and updates as shown above. If you’re confused about which screenshots to use, you can use A/B testing to determine which screenshots perform better.

A very important factor that influences your app downloads is the call-to-action. The absence of a clear and precise call-to-action can thwart your audiences from downloading the app.

Also, remember to update the description of the app with each update. It should include details of the update as well as relevant screenshots that people can see easily.

Try to make the first few lines of the description truly appealing and engaging. If your audiences do not understand your value proposition in the first few sentences, they might just leave. This would be a serious waste of your time, effort, and resources.

 

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#4: Create An Appealing Icon

An icon is one of the first things your audiences will notice. With the multitude of apps available on Google and Apple app stores, an appealing icon can set you apart.

Make sure that the design is not too cluttered but conveys the utility of your app clearly. It should be visually appealing, with the right combination of colors and design that catches the attention of your audience.

 

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#5: Ratings And Reviews

Ratings and reviews play a very important role in how your app would rank in searches. A recent survey by Apptentive reveals that 59% of users check the star ratings of an app before downloading it.

The study has also shown that a change in your star rating can make a huge difference to your conversions.

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Given that ratings and reviews play such an important role, you must encourage your users to submit reviews and ratings. A simple and effective way of doing so is by the use of prompts that pop-up from time to time when someone is using the app.

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You might think that such prompts might do you more harm than good. But in reality, only the most delighted or the most annoyed users will provide reviews on their own. The majority of your users will not represent these extremes and hence need to be prompted.

Updates to an app also encourage users to provide better reviews. However, this too requires some amount of prompting. Push notifications are a great way of encouraging users to download newer versions of your app.

When a new update is released, make sure to include information about it in the description. Add relevant screenshots of the latest features and a clear call-to-action to boost your downloads.

Final Thoughts

These are some of the most crucial tried and tested strategies that will drive more traffic to your app and boost downloads. Of course, App Store Optimization won’t be accomplished in a day. You need to invest a lot of time and effort to make sure that your app gets the visibility it deserves.

Social media can help you a lot when it comes to marketing and driving more traffic to your app page. Make sure you are building awareness about your app and its benefits in your social channels.

A lot of people get overwhelmed with ASO simply because they do not have an idea of how it works. This article helps you understand some of the important factors that decide ranking and visibility. Armed with this knowledge, you are sure to be able to develop a robust strategy for boosting your app downloads.

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