Author: Esraa Abouzid

APP MARKETING: HOW TO MAKE YOUR APP SUCCESSFUL?

3640-01Driving app downloads and retaining users are among the biggest challenges facing developers and marketers, especially in today’s overcrowded marketplace.

There’s an estimated 2.2 million apps in the Apple App Store alone, with another 2.8 million in the Google Play store as of March 2017. How will your app stand out amid these millions of competing apps? It’s not anymore enough to have just a good app – you will need to be one of the best in the world when it comes to app promotion.

Ensuring that app download numbers are up and user engagement is created is crucial to the success of any app, but at least 90% of new users are lost within the first 4 weeks and are unlikely to come back.

Furthermore, only about 1% of the new users are still active by the end of 6 months.

Here are five areas all app developers and marketers should focus on to help retain customers on the long term and increase user rates:

  • Understand your customer’s’ intent

While this should go without saying, developers and marketers too frequently forget who their audience is.

marketers too frequently forget who their audience is

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That’s a critical oversight, especially when executing tactics to drive further engagement. Sending a message or coupon based on an action performed by the user in the moment, or not long thereafter, will be more successful than sending the same message to all users.

The more precise you can segment, the more likely you’ll drive the engagement and conversion you’re looking for.

  • Serve an untapped market

Snapchat continues to be one of the most popular apps, year-after-year.

While it rose to prominence based on its unconventional approach to messaging, it has remained on the top of the charts because the developers didn’t stop there.

grow the application’s functionality to fill new gaps and reach new audiences

The developers identified a unique need in the market, then they developed a product they knew would have high adoption rates, and then they focused on growing the application’s functionality to fill new gaps and reach new audiences.

What was just a novelty messaging tool, became an important global media platform.

Studies have shown that majority of the apps are discovered accidentally through searching app stores. Unlike search engine algorithms, best practices or app store search algorithms are not available for public so the best way to go about it is by sticking to the basics: Keywords, Downloads and Ratings. The better the ratings are, the more the chances of app being found are. Of course, the keywords being used are equally important—they should not be generic and must focus on the target market specifically

  • Nurture your relationships

Your role doesn’t stop at the user downloading your app, that was the easy part of your job – the hardest is now in retaining that user.

Shovel Buddies GIF - Find & Share on GIPHY

But many marketers and developers will drop the ball, ignoring the type of engagement tactics that will keep your users coming back to your app.

always think how you can enhance or personalise experiences

To keep the connection with your users alive, make sure you are always thinking of how you can enhance or personalise their experiences. Remember to engage them on an ongoing basis to form a relationship and give them new reasons they should continue to use your app.

It’s about making your product ‘stick’ and become indispensable to the user.

  • Feedback leads to progress

It’s essential to listen to feedback from your users, as they have the most interaction with your app and are the ones whose suggestions for improvement should be taken into consideration.

keep a close eye on your ratings

Keep a close eye on your ratings, app reviews and always be thinking of how you can incorporate their feedback to develop a better version of your app.

Instagram is a fantastic example of an app staying on top of user feedback. With an algorithm change back in March of last year, Instagram focused on feeding users with more relevant images, improving user experience.

  • Leave room for growth

When Pokemon Go was launched in July of last year, it quickly became a global phenomenon, reaching over 500 million downloads within five months.

But that craze was short lived, and Pokemon Go startedlosing millions of users a day. The reason why can be debated, but it’s likely there was insufficient further development to maintain user engagement long term.

Understanding how to continue to incentivize users beyond the initial launch is a key in ensuring your retention numbers remain high.

Our Mobile Experts can help you retain your customers on the long term, Check it out here!

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A guide On How To Choose App Store Screenshots

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A beginner’s guide:

Here’s an interesting question — How many of you read an app’s description before downloading?

Less than 2% , apparently. And obviously, only a fraction of those read it completely. Since users are not interested in reading the description of your app, what other aspects of your store listing can you use to attract potential users? Simple, app screenshots. All one needs to do before downloading an app is to look at the screenshots, read the first few lines of the description without clicking on ‘More’ and decide.

Since App Store screenshots play an important role in getting new users to try your app, lets’ take a look at some ground rules which will help you make your screenshots perfect.

Check it out here for a free App Marketing Consultation!

  • Use all the slots

Both iOS App Store and Mac App Store allow you to upload a maximum of 5 screenshots for an app. However, many developers, especially on the Mac App Store do not utilize all the screenshot slots that are available. In most cases, one cannot represent everything their app can offer in less than 5 screenshots. So, it’s always advisable to use all the screenshot slots Apple provides you.

  • Narrate a story

Pick the screenshots of your app in action, not mocks or edited ones. Screenshots you use on your store listing should look natural. They should be a virtual walk-through for anyone who is evaluating whether or not to download your app.

  • Highlight key featuresMost apps have a signature feature/s that differentiates itself from other apps. App Store screenshots are probably the best place to showcase these features. Make sure that at least a couple of your star features are showcased in the set of screenshots you upload.
  • Add text to images

Imagine a comic strip in which all the talk bubbles are empty. Even if it might be one of the greatest comic strip in the world, no one would get it. The same applies to App Store screenshots too. Use crisp text that describes your screenshots concisely. Choose background colors which suit your app’s appearance.

  • Test your screenshots

If you have an Android app, you get an added advantage of A/B testing your screenshots. This gives developers a chance to see which screenshots are working for their target audience. You can choose the split ratio i.e if you want to do a 50–50 or a 60–40 A/B.

Though the App Store does not have this option, it is recommended that you change and evaluate your screenshots from time to time till you are satisfied. Track metrics like Product Page Views to Downloads to see which screenshots are performing better.

Mobile experts from Supreme Media have been testing screenshots on (iOS and Android) and have got a lot of learnings for increasing downloads by experimenting our screenshots.

Check it out here to estimate for free how many downloads could our mobile experts bring to your App!

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5 Digital Marketing Trends That Will Remain in 2017

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There are two things similar between fashion and marketing, one is their dynamic and ever changing nature and the second is their trends. While there are some new trends every single year, there are a few trends that are absolutely constant; again there is that group of trends that keeps repeating themselves from time to time. Here we are to speak about those digital marketing trends of 2016 that proved to be extremely successful and will be repeating their success stories in 2017 as well.

Digital Marketing Trends you should be looking out for in 2017:

As mentioned above there will be numerous digital marketing trends which will extend their fruitfulness in 2017 as well. Some of these include-

  1. Mobile Optimization

Traffic is what you are looking forward to from the moment you start with your digital marketing campaigns. Over the last year, far more amount of traffic was noticed to be directed from smart phones and tablets as compared to computers. This year is expected to be no different. In case your business website is not optimised for mobile phones, it is time that you look into achieving mobile optimization. This makes navigation on your site through mobile devices a lot easier, more comfortable and also efficient for smart phone users, rendering better customer satisfaction and increased traffic.

  1. Local SEO is more important than ever

With the now active status of My Business, Google is paying more importance than ever to local seo. With tags being kept on black hat seo activities, the need for proper and strategic seo promotion, to increase your ranking effectively and law-abidingly on search engines has become imperative. To boost their local seo, businesses need to create a Google account first, followed by effective use of My Business.

  1. App Store Optimization

Over the last year about 52% of internet users have been tracked to use different applications to serve a specific function rather than conducting random searches on search engines and different sites. This obviously provides them with better functionality. In case your business does not have an app, it is time to get one followed by optimizing it on app stores for its better visibility. Also use in-app analytics to measure app open rates, click through rates and conversations to make effective use of the app. To know more about how to increase organic downloads on your app, click here.

  1. Selling on Social Media

The platform that immediately boosts your organic reach to hundreds and thousands of people every single day is social media. Leading social media platforms like Facebook, Instagram, Twitter, Pinterest, etc, are not only great places to promote your products and services but also sell the same. Use your facebook pages and Instagram accounts to increase your follower base and sell your offerings to them directly.

  1. Enjoy the benefits of Content Marketing

There is no better medium to promoting your business’s products and services than using the content marketing as your much loyal weapon. The creation of useful, crisp, informative and unique content that extends some kind of value to the reader and urges them to take interest in your products is key to achieving success for your e-commerce venture.

Apart from these, some of the other major trends of 2016 you are sure to see in 2017 as well are- email marketing, Instagram sponsored ads, facebook advertisements, live video streaming, link building, guest blogging, on page seo, social posts, voice search on search engines, etc.

Click here to know more about ASO and other optimization tools.

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