Author: Esraa Abouzid


Mobile app budgeting is an undertaking which most of the businesses are not adequately equipped with. Regardless of the number of organizations understanding the importance of planning a mobile app budget, there are in fact very less number of companies that really grasps the essence of what it really takes to build a user-friendly, fully-functional mobile app. This knowledge difference is the reason why many underestimate the significance of the resources, budget and time they require in building a valuable product. Check out the five mobile app budgeting mistakes companies make and you as an entrepreneur can avoid:

App Marketing or what we can also call App Store Optimization plays a vital role in driving user acquisition and growth and as the app market has become highly competitive, just like any other service or product, your mobile applications also need to be promoted in order to rank higher in an App Store’s search results. But all too often, the aspect of marketing takes the backseat.

Most of the entrepreneurs while paying attention to the mobile app development process, forgets to focus on App Store Optimization altogether. And this is how they fail to capture customer’s attention for their app. Setting up a budget for app marketing will help you familiarize people about the benefits and usability of your app which in turn would lead to more downloads and profits.

  • Prioritizing App’s UI

Even though a powerful UI can boost the user engagement, the app functionality is what delivers the actual benefit. To make the app appear more attractive, entrepreneurs focus more on UI (user interface) but overlook the app’s functionality. If you want to build an app with great user experience then you need to set a proper budget for its back-end infrastructure which will ultimately bring forth a business boosting app.

  • Excluding Cross-platform app development

Many entrepreneurs set up their budget only for a single platform and are oblivious to the involvement of cross-platform development which eventually restricts the possibilities of gaining more profit from their app. As customers today are divided on numerous platforms thus incorporating cross-platform mobile app development in your business strategy can help fabricate functionality that serves the need of large section of end-users.

  • Thinking Mobile apps and websites are correlated

Websites and Mobile apps both are two different elements and you cannot set the budget of your app taking into consideration the budget of your website. Developing a mobile app involves more complexities which add to the overall cost, thus it requires more budget than developing a website.

The above-mentioned five aspects are highly important mobile app budgeting factors. However, they are generally altogether absent when budget propositions are being formulated. If you haven’t contemplated these aspects, then you have only planned a budget for your project, not a functional, feasible mobile app.

Check it out here to get in touch with our mobile experts for a FREE App Marketing Consultation !



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5 Digital Marketing Trends That Will Remain in 2017

Office Desk with Tools and Notes About Digital Marketing

There are two things similar between fashion and marketing, one is their dynamic and ever changing nature and the second is their trends. While there are some new trends every single year, there are a few trends that are absolutely constant; again there is that group of trends that keeps repeating themselves from time to time. Here we are to speak about those digital marketing trends of 2016 that proved to be extremely successful and will be repeating their success stories in 2017 as well.

Digital Marketing Trends you should be looking out for in 2017:

As mentioned above there will be numerous digital marketing trends which will extend their fruitfulness in 2017 as well. Some of these include-

  1. Mobile Optimization

Traffic is what you are looking forward to from the moment you start with your digital marketing campaigns. Over the last year, far more amount of traffic was noticed to be directed from smart phones and tablets as compared to computers. This year is expected to be no different. In case your business website is not optimised for mobile phones, it is time that you look into achieving mobile optimization. This makes navigation on your site through mobile devices a lot easier, more comfortable and also efficient for smart phone users, rendering better customer satisfaction and increased traffic.

  1. Local SEO is more important than ever

With the now active status of My Business, Google is paying more importance than ever to local seo. With tags being kept on black hat seo activities, the need for proper and strategic seo promotion, to increase your ranking effectively and law-abidingly on search engines has become imperative. To boost their local seo, businesses need to create a Google account first, followed by effective use of My Business.

  1. App Store Optimization

Over the last year about 52% of internet users have been tracked to use different applications to serve a specific function rather than conducting random searches on search engines and different sites. This obviously provides them with better functionality. In case your business does not have an app, it is time to get one followed by optimizing it on app stores for its better visibility. Also use in-app analytics to measure app open rates, click through rates and conversations to make effective use of the app. To know more about how to increase organic downloads on your app, click here.

  1. Selling on Social Media

The platform that immediately boosts your organic reach to hundreds and thousands of people every single day is social media. Leading social media platforms like Facebook, Instagram, Twitter, Pinterest, etc, are not only great places to promote your products and services but also sell the same. Use your facebook pages and Instagram accounts to increase your follower base and sell your offerings to them directly.

  1. Enjoy the benefits of Content Marketing

There is no better medium to promoting your business’s products and services than using the content marketing as your much loyal weapon. The creation of useful, crisp, informative and unique content that extends some kind of value to the reader and urges them to take interest in your products is key to achieving success for your e-commerce venture.

Apart from these, some of the other major trends of 2016 you are sure to see in 2017 as well are- email marketing, Instagram sponsored ads, facebook advertisements, live video streaming, link building, guest blogging, on page seo, social posts, voice search on search engines, etc.

Click here to know more about ASO and other optimization tools.

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