Author: Wassim Guerbaa (page 2 of 7)

Top 5 App Development Trends You Should Be Looking Out For In 2017


Mobile app development will be a US$77 billion opportunity this year

We are well into 2017, and it is high time to take stock of the trends that have come and gone. The market of mobile apps is getting bigger day by day. According to Gartner research, there will be more than 260 billion mobile app downloads in 2016, compared to 180 billion in 2015. The market is supersaturated and really competitive. But there is still a way to increase organic downloads on your apps. To know more check it out here.

To be up to date, check out an outlook of about five app development trends you should not miss.

1. More IoT apps

The IoT industry is expanding rapidly and will connect more than 4 billion people, with an opportunity for US$4 trillion revenue by 2020. It will effect a major shift both in hardware and software connected devices.

The core idea behind this trend is not just collecting information, but also provide an information analysis users can rely on while making decisions.

2. Android before iOS

In 2017 Android has all chances to become a priority platform. Already now Google Play has twice more downloads than iOS App Store. (To be fair we should notice that iOS apps bring more revenue than Android.)

The main reason for this tendency is growing markets of India, China, and Latin America, where smartphones that run on Android prevail. Another significant factor is the evolution of Android ecosystem itself. In any case, the final choice is dictated by the business objectives of each particular project.

3. More UX, less art

The success of a mobile app is defined by the thoughtful user experience, and 2017 won’t change the situation. A diffused background with well-marked and highlighted call-to-action button is a must today. In this way, app owners can help users navigate through the app to the target action. The art should bring a minimum distraction.

Graphic designers and artists will develop UX into an art form. So take a closer look at grid-based interfaces, parallax, split-screens and micro-interactions to gain traction.

4. Security is more important than ever before

Surprisingly, a vast amount of users still don’t take the security issue seriously enough. But it absolutely does not mean that app developers should do the same. With growing development of mobile purchasing and rapidly expanded amount of other users’ private data, security is a number one priority.

Smartphones have plenty of options for user verification like face recognition through inbuilt cameras, voice recognition, fingerprints, SMS codes, and phone calls verification. The whole app security architecture should be carefully checked and improved.

5. Cross-platform apps

Cross-platform apps gain more attention and this becomes another trend that shapes the nearest future. App development customers want to get their apps in the short term and with reasonable price, and frameworks like AngularJS or Cordova are perfect for that.

Another argument for this trend is an increasing number of devices per one person. All apps should look nice, run smoothly, and show excellent performance while connecting to each other.

The takeaway

As a bonus, here are some more trends we all should look out for:

  • Space saving features that will help to solve the problem with constant lack of space;
  • Interactive push notifications can bring the interaction with app users to a new level of communication;
  • Virtual Reality is a bit raw at the moment, but the interest for this area is definitely huge;
  • Сhatbots are already here to take over the care of answering users questions and providing relevant content.

To sum up all the above, we should say that the opportunities of a mobile app market are going to reach US$77 billion during the year. So it is worth trying even if your idea is in a highly competitive niche.

Check it out here to know more about what Supreme Media has to offer for your app’s success.

Share This:

Easy and Secured Tips For Your App Development



Mobile apps have become incredibly popular in recent years. The field is wide and diverse, making it easy to for any company to carve out their niche. There are, however, things to consider before you delve into the world of app development.

If you can use the tools available and create something that many people can use, you can even turn your mobile app into a steady source of income. Here are seven facts to know about mobile app development before getting started:

How Much to Invest

Like any other business venture, you want to weigh the pros and cons of the financial cost. The base of your app, if you choose to buy one, can cost as much as $8,000. The actual coding required to use your app could also be a few thousand dollars. While you don’t want to throw your entire savings into it, you want to have quality source code and developers you can use to build a successful platform.

The Legal Agreements 

Whether you build the app yourself, outsource the production or just buy a base, there will be certain legal precautions needed. You want to protect yourself and your investment. Have written contracts that outline payments, distribution, and any intellectual property rights. Find a lawyer who can review or revise your documents. And make sure everyone involved signs before you begin any work.

The Consumer Cost 

There are multiple online marketplaces that offer apps. Some apps are entirely free, others paid-only, and still others fall into the middle where some options are free but you can always upgrade. Determine how and if you want to sell your app and decide on a price. Upon initial product launch, it’s a good idea to let it be free so that more people can gain access to it.

Multi-Platform Availability 

Mobile app technologies are great because you can use them virtually anywhere. However, some developers get stuck or lose out on potential audiences simply because their product isn’t offered. While you can be popular on only one, the earning potential is much greater if you can reach those on different platforms. Doing this will also help you outperform some of your competition.

Earning Real Money 

If you want to turn your mobile app into a revenue stream, you have to know when and how you’ll earn money. One obvious way is to make your app available only after a user buys it. If you want it to remain free to the public but still want a profit, you can offer in-app purchases that can only be unlocked with real-world money. Another option is to keep your app free for the users but integrate a variety of advertisements into it. This way, the payments come from various companies who want to sell their products or services on your space.

How to Work Out the Bugs

No one likes a game that lags or crashes when you try to use it. That’s why it’s extremely important to test your app before launching. Do all the elements work properly? Does it actually open across multiple interfaces? Does it open at all? If your consumers can’t use your app or find too many issues, it’s likely the app won’t succeed. Have your developers routinely review the coding to guarantee a quality product is being pushed out.

App Store Optimization

How you present your app is going to determine the following: your audience outreach, your competition, and your chance of success. Ensure that the description of your app is what the users will experience when they use it. You can reference already established and popular app developers to see how they market their apps. You should use different types of promotions, too. This will allow you to connect with people on a broader sense. For example, you can have ads that appear on social media pages or you can even create your own website. If you choose the website option, you can even include screenshots and reviews. Building up a strong, positive reputation can even place you on a list of popular or trending apps, which will gain you even more exposure.

Click here to get in touch with our mobile experts to get a free consultation prior to your app launch

Share This:

How To Recognize Fake Apps On App Store?




Not all that glitters on app stores is gold. Alongside countless real apps, there are also hundreds of imitations that often look genuine at first sight.

The sellers of these apps pretend to be selling a licensed product, but they are in fact almost empty software shells. Besides getting the money paid by users for these useless products, the fraudsters behind these fake and pseudo apps are sometimes looking to steal user data.

This problem affects not only the mobile operating systems of iOS, Android and Windows Mobile, but also the app stores for desktop operating systems such as Windows 10 or Mac OS. Fortunately there are ways to spot these fake apps.

One way is to look at the logo. “If you want to recognize a fake app in the overview in the store, you should look at the logo more closely,” says Timm Lutter from the German IT association Bitkom. Despite looking broadly similar to the genuine logo, there are often small differences and deviations.

 It also helps to find the genuine logo and compare it with the one on the store, says IT journalist Alexander Spier. And if the app name differs even slightly from the original, alarm bells should start ringing. Another warning sign is if the app description has spelling mistakes or doesn’t describe the app’s features.

“The maker’s name is also an important point of reference,” Spier says. If the app is fake this often won’t match with the original developer name. The app’s reviews are also something to scrutinise. Nothing but positive assessments with no accompanying explanatory comments are suspicious, Spier says.

“Reviews can be bought,” warns Lutter. “It’s not enough to just rely on the good ones.” In fact the comments of disappointed users are often more reliable than the positive ones. You can also check out the number of downloads – “here you should be suspicious of a small number,” he says.

Then there are the free mobile apps that seek to make their money in other ways. “These often have an espionage function and seek to make use of the user’s contact data,” Spier says. “For example they send expensive text messages.”

If an app is harmless it’s usually enough just to uninstall it. “In the case of malware, however, you should usually reset the phone because some apps try to reinstall after you delete them,” says Spier.

If you paid for a fake app using your credit card you can contact the credit card company and ask for the money transfer to be stopped. You can also notify the store so that other users don’t fall into the same trap.

Click here to get in touch with our mobile experts!


Share This:

7 Key Points For Your App Store Keyword Optimization

One of the most important moments of your App Store Optimization plan is choosing your app’s keywords. Developers working on keyword optimization always find themselves struggling with the final selection of keywords.

For instance, each application requires hours of keyword optimization study. To help you out and hopefully save you a lot of time, here are some tricks to get the most out of your App Name and Keywords fields. ASO service provider like Supreme Media can help you identify the right keywords.

1. Don’t use spaces, use commas

This is a common mistake. Afraid the App Store will read all their keywords as a giant nonsensical keyword, some developers use spaces and commas to separate words. This is unnecessary and reduces the number of keywords you can use, since spaces are counted as characters.

The App Store algorithm reads both spaces and commas as separators. So, next time you’re filling the Keywords field, don’t write your keywords as “magic, amazing, to, do, list.” Follow the iTunes Connect tip and write them as “magic,amazing,to,do,list.”

2. Cut connector and stop words

Words like atheofandfor and to are so generic they don’t make much difference in your keyword pool, even when making random key phrases with other words. It’s better to take the space they occupy and put in some more relevant words.

There’s an exception: if you’re targeting a very specific keyword that uses one of these words for a reason, you might want to leave it in the Keywords field. A search for “strategy of war” won’t show your app in the results if you don’t have “of.”

3. Don’t use names for numbers, use digits

When you use “9,” the App Store looks for “9” and “nine”. Take the extra space and choose another keyword.

4. Don’t repeat keywords

If you’re aiming for the key phrases “amazing silver hero” and “incredible hero battle,” you don’t need to repeat the keyword “hero” Leave the list as amazing,silver,incredible,hero,battle.

The same works for keywords in the App Name. If the app is called “The Silver Hero,” you don’t have to repeat the keywords “silver” and “hero.” Your keyword list just got shorter: amazing,incredible,battle.

5. Consider using plurals and typos for languages other than English

If you have already done your research, you’ve probably read that plurals are useless for keywords. The algorithm theoretically combines the results for the singular and plural versions, making no difference choosing between them.

Now, go to the App Store and search for singular and plurals, and observe how the results change. The algorithm is not as intelligent as it looks. The same occurs when dealing with languages other than English.

6. Use shorter keywords so you get more key phrase combinations

It’s simple: a 9-character keyword could be replaced by two 4-character keywords. That means there will be more possible search results to rank for. The more keywords you have, the more possible keyphrases there are.

Keep in mind, though, that relevance is the most important aspect of keyword analysis, not word length. Still, when choosing between relevant keywords, you can use length as a tiebreaker.

7. Place the strongest and more relevant key phrases in the App Name

Since the App Name has more weight in the algorithm, this is where you should place your best keywords and key phrases. The more relevant the term, the higher the conversion.

When using key phrases, don’t break them with other words. In the App Name, word order matters: exact matches with the search query will make your app get a higher position in the search results page.

8. Bonus tip: Use additional numbers when you’ve got characters left over

After you finish your optimization, you might end up with two or three characters spare you don’t know what to do with. In that case, throw a number in there.

Why? Well, if you have a generic “best” or “top” word in the Keywords field with key phrases like “top strategy game,” the number will combine with them to create more specific key phrases like “top 5 strategy game.”

Besides, you’d leave that space blank anyway. Why not use it?

In conclusion

Choosing the right Keywords is a major factor for your App Store Optimization. It requires patience and attention to detail. For instance, when deleting a keyword, check and make sure you’re not losing good key phrases that use it.

These tips will help you use all available character spaces to their fullest extent, getting you the best results within the limits we have as iOS developers.

Click here to estimate FOR FREE how many downloads could App Store Optimization bring to your App !

Share This:

App Store Optimization- The Crucial App Marketing Strategy for 2017

For around the past five years, the advertising industry has slowly moved from a desktop to a mobile-first world. As of 2016, two-thirds of all digital time is spent on mobile. About 85% of that time is spent in apps. And thanks to push notifications and ads for native, search, interstitial, and rewarded video apps, marketers have a new set of tools to drive users and new business through their app.

One crucial but often forgotten app strategy is App Store Optimization. App Store Optimization (ASO) is the process of optimizing mobile app listings to rank higher organically in App Store search. 67% of apps are discovered and downloaded through App Store search. Yes, Apple’s new search ads have sent a ripple through the mobile ecosystem that has yet to be fully realized, but app store rankings and the app store experience should be a high priority for all app publishers. You can now determine your App’s optimization status on your own and draw up estimates for free  with our App Store Optimization Calculator.

On a high level, ASO strategy is broken into two groups: keyword strategy and asset strategy. Keyword strategy involves identifying and tracking search terms that an app should rank in. The Google Play and Apple App Store are relatively young, and the ranking algorithms are still changing. With that said, we know that the app title, keywords (iOS), and app description (for Play Store) are strong signals for the app store ranking.

A strong keyword strategy starts with extensive research. Understand your target users, what they search for, and how they search in the App Store. The Google Keyword Planner is a good place to start! Keep in mind that App Store search behavior is different than web search behavior; in general, app store searches are shorter and more direct (e.g. web search term “best flashlight app for iOS” vs. app store term “flashlight”).

ASO service provider like Supreme Media can identify your competitor keywords and estimate volume and competition by search term. Just as with traditional SEO, the ideal keyword strategy balances relevancy, competition, and search volume and must be tested and monitored over time. Another common mistake that app marketers make is to only target single-word keywords. Again, they are usually the most competitive. Multi-word keywords are less competitive and they still represent a significant number of searches and help increase the number of app downloads.

The other ASO strategy is asset strategy. Think of app store assets as the app’s home page; they are what potential users view to inform their decision to download the app. App Store elements should be optimized to improve click-through rate and install rate. (Note: wins here can benefit both organic and paid acquisition programs.)

The main visual elements are the app icon and screenshots carousel. Video assets are important for games. The Play Store has a feature graphic at the top of the app page; the App Store only has it for featured apps.

Google Play Store Experiments or vendors such as StoreMaven can be used to A/B test and optimize assets. Additionally, localizing assets by language can unlock growth internationally if your product is built for multiple markets.

ASO is an important strategy for all app publishers and has become increasingly valuable as more and more apps are added to the app store. Supreme Media takes a consultative approach and prepares a tailor-made plan for each client’s app to ensure the best outcome.We want to help our clients get the best value for their money and ensure that their targets are met.

For a FREE ASO consultation with our mobile experts, click here.

Share This:

Increase Your App Download Rate With Emojis

With a feature film, touch bar and dedicated search engine, emojis are having a moment. Now, app developer Novoda has done a study showing that they can even convince you to download apps. Using the A/B tool in Google’s Developer Console, the team tested three emojis (🚀, 🚮 and 💯) in the short description of the popular CCleaner app from Piriform. Click here to know more about ASO and other optimization tools.

The group tested each icon with 25 percent of Google Play Store users in various countries, and used none for the other 25 percent as a control group. In Germany and Italy, the “rocket” and “100” emojis icons prompted users to download the app over 20 percent more often than the control group. Poland, bizarrely, showed a propensity for the “litter can” emoji to the tune of about 7 percent.

Results in Russia, Spain and France were inconclusive, and though the US is the most prolific emoji-using nation, folks there were more likely to download an app without one in the description, oddly enough.

Novoda’s takeaway is that “App Store Optimization has real and measurable effects on [developer’s] revenue,” it writes. However, that doesn’t apply across nations, and users in different countries prefer different emojis. “Localize your tests to get better results,” it advises. We’d be curious to see if they get the same results in a year or two . Take your chances and optimize your apps now!

Click here  to estimate FOR FREE how many downloads could ASO bring to your App!

Share This:

Tips to Planning Your Mobile Marketing Strategy in 2017

OB82AT0-01Currently, there are more than 2 billion smartphone users in the world. Since humans are more likely to have a mobile device in their possession than a desktop, it is best for the marketers to start building a mobile marketing strategy.

The future of mobile marketing is now. Click here to get a free consultation with our marketing experts. 

CMO spending in 2017 will revolve around mobile-first strategy. From designing mobile-first landing pages to providing interactive web content across social media channels, mobile marketing is a dominant force.




On an average, every user looks at the phone 46 times a day. With more than 90% of mobile phone users glued to the screens for most part of the day, mobile marketing is the quintessential activity every marketer should explore in order to churn new ways of engaging audience and maximizing ROI from their marketing campaigns.

Mobile Marketing Statistics

Marketers are investing heavily on digital ads and Mobile ad spending in 2016 alone has been projected to touch US $50 billion – representing more than a 400% increase from 2013. By 2020, the mobile ad spending will cross $100 billion outbidding TV ad spending. Currently, mobile ads account for nearly 50 % of all digital ad spending globally.


Mobile marketing ecosystem is in a constant state of flux due to ever-expanding set of channels of communications. Marketers starting fresh with a mobile marketing strategy can initially focus on the following mobile marketing methods.


A push notification is a pop-up message that appears on the mobile screen even when the device is locked or the app is not working currently. It is a direct 1:1 platform for marketers promoting a new product launch or driving users to explore vendor’s marketing channels like social and email.


In-app messaging is primed to engage a user with more targeted, purposeful interactive sessions while still accessing an app. It is a faster mode of user engagement generating 8 times more response rate compared to push notification models. In-app mobile marketing model allows marketers to project their most valuable promotional/ transactional content to a loyal set of users who recently showed purchase intent.


Mobile wallet marketing is the next frontier of digital marketing technology that allows marketers to leverage opportunities across all marketing channels with customized offers and coupons. More than 30% of smart phone users have mobile wallets and most of them are likely to save tickets and offers in addition to making in-app payments.As far as digitally-driven loyalty programs are concerned, mobile wallet marketing can be tracked, updated and loaded with location-based content.


SMS/MMS is one app platform that every smart phone user can access to. To begin with a marketing campaign, marketers can either opt for automated email marketing or automated SMS/MMS marketing targeting the same set of smart phone users. Budget-wise, SMS/MMS marketing is cheaper and more ROI-centric than email.



By 2020, the mobile apps industry is pegged to generate US$180 billion in revenues via in-app advertising and app store purchases. In 2017, the total number of app downloads is estimated to reach 268.69 billion.

Industry-wise, e-commerce and retail mobile apps secure the highest user engagement with an average of 17.5 session launches per month. With the kind of numbers that mobile app marketing holds, marketers can finally move towards developing a single mobile-friendly website  rather than working on multiple platforms —social, web and mobile, simultaneously.

In fact, Social + Mobile will be the most relevant marketing channel for marketers beyond the existing search engines. Not only does it offer customers a reason to interact with the brand without barriers but also empowers marketers to build a mobile-specific relationship based on customer preferences, analytics, recurrent incentives, discounts and content-driven ROI.

Top 5 mobile marketing trends in 2017 expected to drive maximum ROI are

  1. Customized mobile e-mail campaigns
  2. Enhanced UX with click-prompting CTAs
  3. SMS/MMS text clubs
  4. Wearable device notifications and beacons
  5. Mobile video advertising

For marketers, the future of mobile marketing is pretty much the safest thing to build. Flawless video-based ads, enriching messages, personalized email, MMS/SMS with high-scoring social listening engagement—that’s enough to reach out to every mobile user and deliver targeted products with minimum attribution.

Kickstart your mobile marketing strategies with our expert guides here.


Share This:

Apple’s Big App Store Purge is Now Happening

Earlier this year, Apple promised it would clean up its iOS App Store by removing outdated, abandoned apps, including those that no longer meet current guidelines or don’t function as intended. That great App Store purge now appears to be underway, according to new data from app intelligence firm Sensor Tower. The company found that app removals increased by 238 percent in October 2016, with mobile games seeing the most deletions.

Apple had originally stated that the deadline for developers who wanted their outdated apps spared was September 7, 2016. However, Apple didn’t take immediate action during the month in terms of large-scale removals.

That seems to have changed in October, when 47,300 apps were removed from the App Store, Sensor Tower discovered.

And while it’s true that Apple does delete apps on a regular basis, this figure is around 3.4 times higher than the monthly average of 14,000 for the months of January through September. (See chart below).


The figure indicates that Apple is making good on its intention to remove the cruft from its App Store, as earlier stated.

Given that “Games” is one of the the largest, most popular, and highly-trafficked categories on the App Store, it’s not surprising that it also saw the most deletions. The report found that of the 47,300 total apps removed, around 28 percent were games. This category was followed by Entertainment, Books, Education and Lifestyle.

But there were far fewer deleted apps in the non-game categories. Entertainment and Books were practically tied for second place at 8.99 percent and 8.96 percent, respectively. Education and Lifestyle were even further behind, at 7 percent and 6 percent.

Although the data clearly points to a spike in deletions, this process is likely still underway. Prior analysis of the state of abandoned apps on today’s App Store, indicated that almost half of the apps hadn’t been updated since May 2015. And 25.6 percent hadn’t been updated since November 2013.

What we don’t know for sure is how Apple will define “abandoned.” In its message to developers this fall, the company said that in addition to those that don’t meet the current review guidelines or don’t work as intended, it would also remove apps that “have not been supported with compatibility updates for a long time.” (Emphasis ours.)

That statement is vague on purpose – it gives Apple the ability to make judgement calls on individual apps, without having to commit to a hard rule in terms of when the app was last updated.

Despite this big cleanup, the App Store itself is still growing. Sensor Tower estimates that it could more than double in size by 2020, with 5 million apps available.

Apple, in addition, said that around 100,000 new and updated apps are submitted each week, and the store itself has over 2 million total apps. And with the launch of the iMessage App Store, where iOS apps can include extensions that let them be surfaced through the iMessage interface, Apple’s app marketplace will continue to expand.

Don’t Get Purged And Get Your Organic Downloads Doubled With Our Mobile Experts Here

Share This:

9 Ways to Master the Google Play Store Ranking Before Christmas

A lot has been written about ASO (App Store Optimization) on the Apple side of things, and we are well-aware of how crucial parameters like total installs and download velocity are on iOS. It’s also well-known that the Google Play algorithm for rankings and search is a bit more sophisticated. We figured we’d take the time to compile a comprehensive memo of what we’ve learned and present you with 9 actionable tips on how to run a successful ASO campaign in the Google Play Store:

Head of Search and Discovery for Google Play, Ankit Jain, states: “For the average app, search actually makes up the vast majority of installs.” According to Jain, 12 percent of daily active users (DAU) search for apps every day, 50 percent of DAU search for apps weekly and Google sees six million unique phrases searched monthly.

Another interesting note is that in the iOS App Store, no app ever stays in the same ranking spot all seven days of any given week. When you look at Google Play, you often find five or more apps maintaining the same top spots for over a week. Apple appears to be much more volatile in their top charts rankings, where the Play Store does not change ranks more than once a day, resulting in much more gradual trends.

1.  Category

Find the best category for your app. Take a look at the competition in your current category and if your app can be put in another category, you may want to do that. App category placement is an essential aspect to ASO, as new or less-trendy categories are less crowded and thus likely to rank your app higher on their lists.

Google Play Store Top ChartsLess common categories, such as Business, Travel, and Location-based or Work-related Services, for example, are likely to provide more opportunities for higher ranking and optimal app store placement, as these categories have shown lower review and download numbers at the time of writing.

2.  Daily Installs

Driving installs will have the effect of a higher ranking for your game, which in turn drives more organic installs. This virtuous spiral of growth is a key goal, and burst campaigns which drive a high volume of installs at high velocity is one way to attain those top spots.

3. App Ratings

Your app’s rating is one of the most important factors influencing its ranking in the Google Play lists and search results. It’s also one of the key metrics that the editorial staff looks for when curating apps and games. Jain says reviews and ratings are “a very strong signal for Google,” so maintaining an app rating average above 4.0 out of 5 is mission critical.

App Ratings go much deeper than the simple 4.0 stars average. All these criteria play a factor:


Don’t be tempted to use fake reviews in Google Play and the iOS App Store, as the risk of getting your app flagged is extremely high.

Google Play RankingsWhen it comes to reviews and ratings, Jain reveals that reviews are ordered based on relevance to the user, such as reviews from other users who have the same device or live in the same country. This means that personalized results exist, and if your friend in the network has installed and rated it, then it may appear on the first page of the Google Play Store only for you, so find a way to encourage a variety of people to review your app. The trick is to request a review from your users while they are deeply engaged in your app, while making sure you do not disrupt the UX.

4. SEO

Google Play gets the keywords for an app from the app description. This field has 4,000 characters, so there is plenty of room to add your keywords. Keywords appearing within the name of an app itself usually allow the app to rank higher for those keywords. However, where Apple allows 50 characters in the app name field, Google only allows 30 characters. Therefore, you really need to choose the app name wisely in the Google Play store.

Google also uses Page Rank to assess your ranking, which refers to the number of inbound pages pointing to your App. There are many traditional SEO activities you can do to generate links to your app, but here are some suggestions:


5. +1

One of the more obvious distinctions between the Apple App Store and the Google Play Store is the ability to +1 an app’s page on Google Play (similar to ‘liking’ a company on Facebook). This is one of the unique factors that influences an app’s ranking in the Play Store, and can be used by developers looking to increase ASO.

6. Launch window

New apps tend to have an easier time ranking and getting featured in Google Play than older apps. The logic for this is sound. Users want to try new apps and games. This is about giving new titles a chance. See this as the Play Store’s algorithm giving your app a little test to see if users actually like it. Likewise, apps that have been on the market for more than a month will find it very difficult to rank, unless their app is well-represented in the app store listing, with factors such as app title, description text, and social elements strong and steady.

7. Retention

It’s still not entirely clear how Google Play calculates this, but it most likely involves a combination of active install rates and a stickiness formula such as DAU/MAU. Jain also revealed that Google takes into account statistics such as the rate of installs, uninstalls, long installs (an app that has been installed for months), and engagement, so it’s imperative to effectively re-engage with your current users in order to retain and retarget your established audience .

8. Long Tail

Steady efforts work best. Google Play’s ranking algorithm is tilted towards long-term. Download growth over the last 30 days is more important than the latest 24 hours. Use closed loop marketing to ensure you are identifying and utilizing ad sources that bring loyal users – apps that acquire and retain satisfied users are rewarded with higher ranks. Advertising campaigns should be run over a longer term and sustained over two to three months, as opposed to the short bursts of activity often seen in the iOS market.

9. CTR on search

With app store search accounting for more than 65% of all app downloads, search is clearly the leading source of app discovery. If someone searches using a leading keyword and taps on your app in the search results, your app will move higher in the rankings for that keyword search. As an example -­ if users are searching for flight tickets and click the most on Expedia, then Expedia will be the first result shown for “flight tickets” search queries.

In order to best leverage search then, make sure to categorize your app with relevant keywords. Don’t overstep and stuff your description with popular and less applicable keywords dominated by huge apps with millions of downloads. Not only does Google Play penalize spam, but it’s not beneficial for your app to have it appear in the search of a popular but irrelevant keyword, where few users will actually click to download your app. Instead, focus on the edgy keywords that are more applicable to your app, that enjoy a respectable amount of traffic, and that provide low competition – ensuring a high CTR on search. After all, you’re looking for those who are most likely to actively engage with your app.

Google Play continues to reap the lion’s share of global app downloads, as the store’s worldwide downloads were about 90% higher than on the iOS App Store in Q3 2015. Optimizing your app’s page in the Google Play Store isn’t optional, it’s critical. Perhaps most important is to always educate yourself on new ASO. With app-store optimization constantly evolving, make sure you stay up to date on the latest techniques in order to improve your app’s rank.

Get a Free ASO Consultation With Our Experts Here

Share This:

6 Ways To Maximize Installs During The Holiday User Acquisition Madness

Last December brought in an astounding 9.2 million iOS app downloads, a 44 percent increase from the year before. App marketers anticipate yet another record-breaking season as they prepare their user acquisition campaigns for the upcoming holidays.

But as downloads climb, so does the competition to garner them. Finding the right audience at the right price will be as challenging as it is rewarding. Here are six tips to help app marketers plan for the holiday user acquisition spree.

1. Plan before December (aka now!)

Competition is fiercer than ever with nearly 4 million titles in the app stores combined. Get a head start by planning your user acquisition campaigns before December. Doing so will provide insight into looming holiday costs and allow time to adjust around KPIs and budget.

If organic uplift is a key goal this holiday season — common with many new apps — plan for a media mix that favors volume. A burst strategy will help boost your app store rankings which in turn can lead to higher app discoverability and more organic downloads.

During the cold season, users are more likely to spend from having increased leisure time and holiday money. App marketers should look to leverage this by structuring sustained campaigns around these high spenders. It’s a great time to target “whales” while re-engaging lapsed users to explore new seasonal content in your app.

For both new and existing apps, plan to frequently evaluate organic growth to make adjustments to your bids.

2. Be wary of ad blocking

While mobile has generally been safe, the recent content blocking capabilities in iOS 9’s Safari are compromising its immunity.

It’s not entirely clear what percentage of users will use this functionality, but it is reason enough to rethink the mobile web as a long-term user acquisition channel. Marketers with extensive budget tied into web should look to shift some budget to in-app — where publishers have more control over ad units and how they are displayed.

3. Pay for performance on peak days

Thanksgiving, Christmas Eve, and Christmas are some of the busiest days of the year for user acquisition. Consider a performance-based approach around these peak dates. Paying for performance will more than likely assure you see a return on each invested user.

It may also help to map out your competitor’s planned bursts when planning your own. Although this information is not entirely accessible, observing other channels such as TV and web can give you some insight. For instance, a sudden increase in holiday TV commercials for a competitor’s game may indicate an impending burst campaign to complete the cross channel effort. A performance-based campaign here will ensure your budget is not diluted and maintains ROI.

4. Avoid over-targeting

The holidays attract a wide and diverse range of mobile users. To capture all this period has to offer, avoid building overly-specific assumptions about your target audience. Over-targeting can limit your campaigns, and discovery of new, potentially more profitable user segments.

Rather, explore broader targeting and let the data speak for itself — you may be surprised. Start by spending small while scaling only top-performing segments, ensuring you’re optimized in both revenue and new audience discovery.

5. Utilize high performing, creative video ads

Imagine the install ad as part of your app’s onboarding process. If the experience is compelling, users will want to engage and learn more, perhaps even go on to install your app.

For this reason, performance and brand advertisers count on video ads to deliver their message. Whether it is to encourage a quality install or communicate a strong brand message, the video format has an innate ability to engage users and promote action. It’s also an excellent format to brand with festive copy and visuals, helping guide users wrapped in holiday nostalgia to value your content over others.

Video creatives take time to produce, so plan ahead and aim to have several options available before the Christmas rush. As always, A/B test and optimize for the highest conversion.

5. Do App Store Optimization aka ASO!

There are two commonly overlooked components of your app store listing page that can increase your downloads — reviews and in-app purchases.

The words that are in your app store reviews — those left by your users — and in-app purchases are all indexed by Google Play and iOS. Having targeted, relevant keywords in both areas will help you see a dramatic increase in downloads.

Get your Free ASO Consultation Here


Share This:

Older posts Newer posts