Month: February 2018

You’ll Never Believe How Much Downloads You’ll Earn With Those Tips

1669-01An app launched on the app store, doesn’t guarantee its success. It doesn’t become an overnight sensation. There’s a lot of hard work that goes behind making an app successful and the hero of the story is App Store Optimization (ASO). A very broad term, ASO comprises of a lot of technicalities. Keywords indexing, app store research, etc. are just a few of the things that collectively form ASO. Let’s learn what ASO is and how its efficiency can be improved to strengthen app promotion.

Calculate for FREE how many downloads could ASO bring to your App Here!

What Is App Store Optimization?

Before we take a dive into the process of enhancing the efficiency of ASO in favour of our app, let’s first understand what ASO is. ASO, an abbreviation for App Store Optimization, is the process of putting your app out in the front on the app store with the use of proper keywords, title, app description, etc. It is, in many ways similar to Search Engine Optimization (SEO) but, is strictly restricted to the optimization of app in the app store.

Why Do We Need ASO?

As discussed in the beginning, an app needs a propellant to become famous. ASO is the required fuel to propel your app to fame. With App Store Optimization applied properly, the app becomes visible to the users, thus, enhancing downloads of your app. It also helps in increasing the ratings and reviews of the app, in turn, increasing its demand.

Calculate for FREE how many downloads could ASO bring to your App Here!

How To Increase ASO Algorithm Efficiency?

1. Appropriate String Length For App Title

The commonly accepted length of characters for an app title is in between 65-75 characters. The keywords have to be included in this range while keeping in mind that the keywords can’t be overused in a title. For best results, brevity in the title should be maintained and keywords should be used effectively and efficiently.

2. Using The Most Relevant Keywords

Any optimisation works in accordance with a trend. For your app to get indexed properly and show up in the search, it is highly important that relevant keywords are used. To find the relevant keywords, a proper analysis on the most searched keywords with respect to your app should be carried out. Observing the market trend can also help in providing a proper orientation to this process. A mobile application development company can come in handy to perform these enormous and time consuming tasks for you as they’ve the expertise and tools to perform the required analysis and research.

3. Frequency For ASO Updates

It is essential for app owners to periodically update their keywords, check for market trends, etc. This practice maintains your app’s relevance at all times in the app store. However, anything shouldn’t be overdone and it goes for mobile apps as well. Too much or too frequent changes in the optimisation process could make your difficult to locate by the users in the app store as they might be looking for something else while there would be different keywords indexing with your app, or there could be a title conflict where users might be searching for a different name while you’d have already changed it. Conversely, when used with caution, it can increase the app’s visibility. For example, including high ranking keywords in the app, using tools to monitor and analyse the trends and most importantly to wait patiently until the new keywords get indexed, can help the app in many ways. A mobile app development company can help in digging out the best keywords for your app because they know the market and the trends that can help popularise your app.

4. Know The Difference & Balance It Out

It is not always advisable to use only popular keywords or keywords that your competitors are using. It is advisable to use a mix of popular and competitive keywords because most of the times a user searches for an app using keyword(s) that are based on the type of app he’s looking for and not typically for an app that he knows about. For instance, if wants to use a restaurant app, he could just key in the words restaurant or food app. These are called short tail keywords. So, remember to prepare a homogenous mixture of appropriate keywords that are useful and work in favour of the app.

5. Shed The Excess Baggage

It is always good to know what’s holding you back and the reason for your lag. With the tools available, and the right mobile app marketing company by your side, analyse the keywords that are hindering the indexing process and/or are utilising the space unwantedly and delete them. This at times improves the app store ranking of the app, making it visible to the users.

6. Analyse The App Store Fashion

An app store search differs from a search engine indexing in a lot of ways viz., when a search is conducted on a search engine, the entire phrase is searched and the relevant keywords are indexed whereas, in an app store search, the search string is considerably small generally going up to a maximum of 4-5 words. Therefore, the title, description, and the content for the app in the app store must be kept precise and to the point.

Coda: App Store Optimization is ‘THE’ feature that promotes an app on the app store, and the future of an app depends entirely on how meticulously the ASO process is discussed and implemented as it can lift your app to glory or push it into obscurity. It is a powerful tool and should be used with precision and caution.

Calculate for FREE how many downloads could ASO bring to your App Here!

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Why App Store Optimization is So Important ?

With over 2 million mobile apps in the major app stores, getting your app discovered is one of the biggest issues facing mobile app publishers today. If you’re in the mobile app space, it’s important to understand the various methods for marketing your app. We’d like to share with you one very important technique that continues to be overlooked by most – app store optimization (or ASO for short).

More apps are discovered through search than any other method

So, what is ASO?

ASO is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher your app ranks in an app store’s search results, the more visible it is to potential customers. That increased visibility tends to translate into more traffic to your app’s page in the app store.

The goal of ASO is to drive more traffic to your app’s page in the app store, so searchers can take a specific action: downloading your app.

Also, the ASO process requires a crucial understanding of your target customer base, including the keywords your potential customers are using to find apps similar to yours. When you learn more about which keywords are being used, you will have a better understanding of the language of your potential customers – a crucial piece of any marketing plan – and you can home in on your keyword choices.

Why is ASO important?

According to Forrester, 63% of apps are discovered through app store searches. This makes search, in the app store, the most used method for discovering and downloading new apps. Recently, at Google I/O, Ankit Jain reported that “For the average app, search actually makes up the vast majority of installs.” Simply put, this means that:

If you’re not using ASO to increase your app’s search ranking, you’re missing out on the largest discovery channel available to your app.

With hundreds of thousands of apps in each app store vying to rank above one another, the amazing reality is that the majority of publishers are not investing in app store optimization. So here’s our gift to you: ASO is your secret weapon. Spend time every week improving your ASO, and you will meaningfully impact your app’s ranking and overall success.

Keep in mind that ASO takes time

ASO is a process that needs to be monitored and constantly tweaked over a period of time. Your optimal set of keywords rarely is the set that you first opt to put in the app store.

Today, the most common approach to ASO is no approach at all. Developers often pick keywords and write descriptions at the last second during an app’s submission process. In most cases, little or no research on keyword searches occurs before the app submission, leaving most apps hidden and the likelihood of discovery quite low.

“ASO is having dramatic effects on our client apps. For those who put the time in to understand, iterate, and test, we’ve seen many apps increase their downloads by a factor of 2x-10x, and an increase of revenue by a similar, or bigger, rate due to the increase in engagement of users earned by ASO. ASO is not a simple process, and you might not see the impact overnight, but if you’re willing to invest in it, the outcome can be incredibly worthwhile.”

App developers need to consistently track their own rankings and the rankings of their competitors over time. More apps are published every day, and the constant stream of new ratings, reviews, and downloads can affect your search rankings. Keep testing and experimenting with your keywords in order to consistently rank well and drive more traffic to your download page.

Check it out Here to estimate FOR FREE how many downloads could ASO bring to your App !

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How To Drive Local Downloads With Your App Description

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Writing a persuasive app description is a crucial part of App Store Optimization, but it is often overlooked by app publishers. Before we jump in, it is important to note that crafting an app description for your local business is different than writing one for any other sort of app. It is less about getting found in the app store, and more about getting recognized by your current customers. More specifically, if you are a local pizza shop, you want your regulars to be able to easily recognize which app is yours when they search the app store to download it.

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The most important thing to consider is that you have 255 characters to convey your app’s worth. That is roughly 3-4 lines of text that a user gets to see on your app’s profile without having to tap on “more” to extend to the full description. This first block of the Description is known as “above the fold” text that is shown to the user without them having to make an effort to dig deeper. Users will only click the “more” button if the initial piece of text excites or intrigues them. Unfortunately, less than 2% of app store users actually open the full app description – many ignore it entirely. As a result, your app’s description – especially the first 3 sentences – should convey the value of your app and appeal to their needs.

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The app description is also intertwined with search queries in both the Apple App Store and the Google Play Store, but they have a different algorithm implemented. For the Google Play Store, your app description is extremely relevant for ranking in search results. Google will pull keywords from this text in order to decide its category and relevance. So make sure to add your keywords in the first few lines of the app description in a natural way (N.B. do not force them in there or use keyword stuffing).

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For the Apple App Store, iOS does not scan your app description text for keywords. In this case, the “keyword” field is going to be the most important place to include them. However, this does not mean that you should leave them out of your App Store description. If someone were to search for an iOS app on Google.com, Google would still use your app description to determine the search results.

 

Writing tips:

  • Reward: Best practices for app marketing include offering an instant reward for customers who download the app. For instance, “10% off your first order when you download the app.” The app description is a great opportunity to highlight this reward or offer. By leading with this, your customer will understand the value of downloading the app at first glance.
  • Localization: As we mentioned, your need customers need to be able to recognize you in the app store. While this starts with your app icon, users will most likely scroll to the description to make sure they are downloading the right app. For this reason, you should provide a short introduction of your businesses, including the location (i.e. Pizza Project in La Jolla, CA).
  • Key features: Even if your app has 20 different functions, focus on mentioning only the core features. You can highlight each of these features by showing how it will help your customers. Make use of bullet points here, as it is friendly to fast reading.
  • Credibility: The description should also include a credibility statement. The best way to do this for a local business is by including a one-sentence customer review alluding to the app’s value. This third-party endorsement will help to build credibility when there are no reviews for your app yet.
  • Narration: According to Entrepreneur, “the form and manner of the entire narration of the description should be from the point of view of how a user would use the app, rather than from your own point of view as the creator.” The user should be able to picture themselves using the app and value its features.

If you follow this simple template, you can create a description that works in your app’s favor:

App Description Template for Small Businesses

**Good place to enter your promotion**

Name your restaurant, it’s location and a unique value (make sure people know they have the right establishment). Give a short description of the apps main functions, i.e. what will they app downloader get.

“Add the best review or quote here from one of your customers, either about the app or about your business” – Name

App Description Example

**Get a free 24oz. drink when your download our app!**

Pizza Palace in San Diego is the place for friends, family, and the Best Pizza in town. This app is a convenient way to order, pay and pick up our Italian specialties. Rewards are built in, so you can start collecting stamps towards free pizza and sandwiches as soon as you download the app!

  • Mobile ordering: Place your order and pick it up from the store.
  • Rewards: Collect stamps and redeem rewards for a free pizza or sandwich.
  • Menu: View our entire menu on the app.
  • News: Stay up-to-date with offers and events with our personalized messages.

“The pizza has the most delightful, flaky crust and homemade pizza sauce. Just the right amount of garlic and tomato perfectly proportioned and topped with the best cheese.” – The Foodies

Conclusion:

Writing your app description might come as an afterthought, however, it is equally important as any other part of your app’s listing. It can contribute to more downloads and more highly engaged app users. ASO service provider like Supreme Media can treat your app store description and get your customers emotionally excited about downloading and using the app.

Check it out Here to try our new ASO calculator and estimate FOR FREE how many downloads could ASO bring to your App!

 

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