Along with the escalated competition in the app market, developing a functional mobile app has become quite a crucial task. This greatly impacts the start-up’s companies that are trying to set their foot down in the market – whether it’s their marketing or popularity. The audience out there is not at all interesting in seeing monotonous and identical apps. This leads to a fierce competition that creates many challenges for start-up companies when they decide to develop an application.
In the current market conditions, whether you are a technical or nontechnical start-up owner, if you are planning to develop a mobile application then you should definitely reconsider. According to a report by WMC- about 44589 new iOS apps were launched in 2013 i.e.
What Is App Store Optimization ?
Before we take a dive into the process of enhancing the efficiency of ASO in favour of our app, let’s first understand what ASO is. ASO, an abbreviation for App Store Optimization, is the process of putting your app out in the front on the app store with the use of proper keywords, title, app description, etc. It is, in many ways similar to Search Engine Optimization (SEO) but, is strictly restricted to the optimization of app in the app store.
Why Do We Need ASO?
As discussed in the beginning, an app needs a propellant to become famous. ASO is the required fuel to propel your app to fame. With App Store Optimization applied properly, the app becomes visible to the users, thus, enhancing downloads of your app. It also helps in increasing the ratings and reviews of the app, in turn, increasing its demand.
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1450 new apps every single day. Can you imagine the rise in the number in the coming few years? But, despite the growing numbers, only few could really make an impact in the app market.
Developing a mobile app is a backbreaking task. Even reaching the app store is quite a journey.
Below are some challenges encountered by mobile app developers while developing a mobile application:
- App discovery
The primary objective of developing a mobile application is to make everyday life simpler and productive. Bearing this in mind, building an app that gets recognized is a demanding task.
There have been many good apps that were better than the successful l ones but the good ones didn’t get the investment it needed. App discovery is immensely related to your target audience, what type of service they are expecting, their financial background and many other aspects.
Thus, keep this in mind while you are choosing a developers team because it must be chosen cautiously.
- Development approaches
The Mobile App Development domain is as vast as the sea. There are many development approaches from Hybrid mobile app development to Cross-Platform native app development and beyond.
Deciding upon the development approach would decide the framework & mock-ups, UI & UX and many other vital elements that are required for app development. Thus, user interaction is a totally related with choosing the right development approach.
- Device Compatibility
The market is swarming with high-tech mobile brands and this presents many inevitable challenges from screen resolution to OS requirements to RAM and many other aspects and whether your app would run on a smartphone device or a certain tablet model or phablet. The major challenge would choose the right OS because for different OS you have to choose different SDK, UI & UX, framework & mock-ups, and various iteration processes.
The application you develop must be compatible with the most recent available version of particular OS as well as on the older version of the same OS. The practical solution would be to develop an app for each different platform available if you have sufficient investment.
ASO often abbreviated as App Store Optimization is the process of optimizing mobile apps to get higher ranks in the search results. Just like SEO is for websites ASO is for mobile applications.
The better your ASO, the more likely your app will reach thousands of devices. Moreover, ASO also includes a vital component of ‘App Store Rating’ & ‘App Store ranking’.
Being a start-up, developing a mobile application can be tiring as well as astounding. Thus, before you start your app’s development process, it would be sensible to examine the market and determine the influential aspects.
ASO can be done in-house, or with the help of a single seasoned ASO consultant like Supreme Media with a track record of well-optimized apps for better efficiency
- Performance vs. Battery
Different parameters such as app design, UI, user interaction are critical, but you should not forget the major factors i.e. Performance & Battery consumption.
If you get successful in developing an app with high-end performance; a bug-free app that functions on minimum power, then this challenge can be overcome. Developer team has to be careful when choosing the right development tool and be specific about specifications of the device as well.
- Investment Required
After you decide the app development approach, to actually develop an application requires sufficient amount of money (for example, hiring designers or developers in case you are not familiar with the programming field). Mobile app development is not a one-time investment because after an app is fully developed; adding new features or iteration necessitates an adequate amount of money.
After you successfully develop an app, the next step is to launch it in the app market. Being a start-up venture, the biggest challenge is to stick out from the rest while creating an application.