Month: January 2018 (page 1 of 2)

6 game changing app monetization tricks that actually work


Customers are flocking to the mobile frontier in large numbers. Many developers are jumping on the occasion and trying to create the next best thing to rock the app market. Their ultimate goal is to tie increasing levels of customer interaction to tangible benefits, meaning revenue.

Considering the present saturation and level of noise, this is not as easy as it sounds.

So, instead of banging the head against the wall, those who want to secure their piece of the digital pie have to realize that keeping up with industry trends has no alternative. Just waiting for in-app purchases to kick-in big time could leave you waiting for a long time. The good news is that there are some other tried and tested monetization strategies that deliver results faster and provide a great ROI.

Our Mobile Experts can help you retain your customers on the long term, Check it out here!


Ad banners are making a lot of developers rich and the total profits are measured in billions. Diversified ad products with multiple units of varying sizes are doing particularly well. In general, with Pay per Click, you could earn between $0.5 and $3 per conversion, but it is also possible to partner with other brands via sponsorship deals.

To get the most bang for your buck, you might want to craft high-quality banners and take advantage of the consumer data: use it as a building material for highly-targeted ads.  Just try not to overwhelm users with ad messages and images because that inhibits their experience and engagement. So, steer away from displaying an excessive number or a wrong type of ads to people.

Rewarded videos

For those who don’t know, rewarded videos represent video ad units designed to boost revenue streams and improve engagement rates.  They provide users with various perks in the form of credits, in-app currency, or premium pieces of content, all of that in exchange for watching a short video trailer.

This tactic prompts users to interact with an app in order to gain something, while developers have a chance to increase the number of views and installs. To maximize the potential as native & rewarded video formats follow the steps and tips from leading companies like Appnext. After all, this type of monetization is poised to attract much attention and investment money in 2018.

Develop database prowess

More often than not, app developers’ prime goal is to reach the one million mark in a certain period of time. The likes of Dropbox and Facebook have pulled it off, but how to replicate their success? Well, it is time to get down to the basics: Your app is as strong and fast as the database architecture that powers it.

To make everything run like a greased lighting, check index usages, identify slowest-running queries, and monitor database locks. Add new indexes to the database as needed in order to increase response times. Furthermore, consider caching servers like Redis or alternatively, add replica servers to the mix and distribute the load between them.

Dominating app stores

To really scale your app and reach millions of users, you have a bit more ground to cover.  First of all, ensure that your app is not only present on major marketplaces like Google Play and Apple App Store, but also easy to find. Getting to the forefront of stores is a formidable effort considering that there are millions of products floating around.

To make it worse, only a small fraction of apps in this ocean actually earn profit via downloads (selling). But, don’t fret: that is when app store optimization (ASO) comes into play. Pay close attention to critical elements like title and make the most of keywords to improve SEO. These components can be fine-tuned easily, so make certain to do it regularly.

mobile app UX design

It’s all in the presentation: building an app requires a good title to catch a user’s eye in the mobile app market.

In-app purchases

Despite the level of hate they receive, in-app purchases remain a staple app monetization method. It is especially popular for free apps and it essentially turns the platform into another sales channel. One great advantage of it is that purchase features do not take much interface space.

To push the customers through the funnel, though, you have to present a seamless and convenient experience. Feel free to experiment with different offerings such as paywalls that unlock features as well as various goods and services. Keep track of buying patterns to figure out what resonates you’re your audience the most.


To tap into a steady, recurring revenue stream, most developers turn to laying the subscription framework. To make it happen, one has to produce fresh content and keep it flowing on a regular basis. It also pays off to cut the app’s update cycle and add more value to customers’ lives.

So, work out the best subscription model. Avoid the so-called blind-lines and present multiple subscription options. For instance, a news app can future print, web, mobile app subscription or a combination of these models. Nail this aspect and people will be enticed to visit your app more often and spend more time immersed there.

Make the app pay for itself

Mobile apps are driving revenues that rival and often outmatch those generated by websites. However, recouping the hefty funds needed to fuel the app development can be a daunting task. So, don’t let scaling issue pop up at an inconvenient time.

If you are not using the aforementioned monetization strategies, you are probably missing lucrative growth opportunities. The bulk of the apps of today are free anyway, so planning your monetization strategy thoroughly poses a great way to outpace your competition.

Get ahead of the curve and build a devoted user base. Foster a personalized experience that is nothing short of a stellar journey through your branded, digital landscape. Pierce through the marketing noise out there and witness a throng of consumers clamoring to gain access to your app.


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Mobile Marketing: Four App Store Optimization Tips

You went through the trouble of designing a killer app with slick functionality that’s ready to add value to its everyday user. Previous testers and current users are raving about it and success appears imminent.

But there’s a major issue: The only ones who can find it are those who know about it. Your app is nowhere to be found in any app store, whether iTunes for iOS, Google Play for Android, Windows Store for Windows Phone, or BlackBerry World for BlackBerry.

This problem needs to be addressed – and quickly – before a competitor comes in and swoops up your audience. The solution resides in a strong mobile marketing campaign that focuses on app store optimization (ASO), a term that continues to garner traction daily.

Following are four ASO tips that my digital marketing agency relies on to claim top-ranking results for its app clients.


Check it out here!

Just like everything in SEO, keywords are the foundation for getting apps found in various app stores. Of course, start with a keyword in the app title, and choose it wisely. One big change to the Apple App Store as of September 2016 was limiting the character count from 255 to 50 characters. This means tightening your word choice; the idea is to find the correct balance between the app’s name and some keywords. Remember, this will also be your app’s URL, so choose wisely.

Recommended by Forbes

The same goes for the keyword field; the App Store limits keywords to 100 and each word should be separated by a comma with no spaces. Remember two things when choosing keywords for your app: relevancy and competition. Make sure your keywords are relevant to the app’s purpose and chase less-competitive longer-tail keywords instead of broad ones that will be harder to rank for. Also, use numerals instead of written numbers to save space and include normal typos found online (e.g.: Tumbler for Tumblr).

The First Few Screenshots Matter

Think of screenshots like the opening sentences of a blog or any online article: If those words don’t immediately consume your attention, it’s likely you’ll click on something else.

This same principle goes for screenshots, which are the first impression a potential user sees when visiting an app store. A study completed by AppShots says “53% of Android users and 47% of iOS users found their last app through app store searching “(Google Play and App Store, respectively), and apps with appealing screenshots increased downloads by 30% over ones with just words.

Your first screenshot is your elevator pitch and should clearly and quickly explain the essence of your app and its value proposition. Only use high-resolution screenshots and make sure they explain what the app is about. Also, try to show any social proof with clear and positive customer opinion.

Our Mobile Experts can help you retain your customers on the long term, Check it out here!

Localize And Keep Things Fresh

If your business has anything to do with location, make sure you localize the screenshots and description for your business’s area. This doesn’t have to be the main screenshot but should be one of the supporting screenshots. If you have a pizza business in Manhattan, include a screenshot of a map location. Try to make this the second screenshot, though you will find a few local businesses that make a localized screenshot their lead one – and with success.

Also, keep things fresh with regard to not only updating the app’s functionality but all app store components: screenshots, app descriptions and keywords. We recommend that people check these factors every quarter. Take customer feedback into consideration when updating ASO; that old adage that the “customer knows best” speaks even more truth in app stores. Listen to what they are saying and continue to build out the functionality of your app.

As for ASO, keywords will change as your business does and you’ll always want to stay on top of trends happening within your industry. This can be a simple screenshot change or attractive keywords for seasonally products/services like holiday shopping deals or spring grass cutting. Remember to also use bullet points in your app descriptions for easier reading and understanding of your app’s functionality.



Encourage In-App Reviews And Ratings

This is one of the most frustrating parts of ASO because developers/app owners have zero control over the reviewing/rating process within app stores. It’s simple: Higher ratings equal higher rankings within the app stores. There will always be negative reviews/ratings, so what’s the best way to deal with them?

The most optimal solution is to have users provide feedback to app developers directly through your app. In-app feedback is a great way to keep complaints in-house and allows developers to tweak functionality without having the negative comments online. Many tools exist that provide in-app pop-up boxes for ratings, such as Appirator. These tools can also help UX by providing an outlet for them to rate quickly and provide immediate feedback to developers.

Concluding Thoughts

For the ultimate success of any app, app store optimization should never be overlooked. It’s as important as app development itself – especially since around 50% of app users find apps through app stores. Follow these four tips for ASO and remember to always study what your biggest competitors are doing. App store competitive research is some of the easiest research out there. Simply enter the keywords you’re trying to rank for in whatever app store you are using and see what the top-ranked competitors are doing. Make this a regular practice – weekly, if possible.

Our Mobile Experts can help you retain your customers on the long term, Check it out here!


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How to Increase ASO Efficiency for 2018



An app launched on the app store, doesn’t guarantee its success. It doesn’t become an overnight sensation. There’s a lot of hard work that goes behind making an app successful and the hero of the story is App Store Optimization (ASO). A very broad term, ASO comprises of a lot of technicalities. Keywords indexing, app store research, etc. are just a few of the things that collectively form ASO. Let’s learn what ASO is and how its efficiency can be improved to strengthen app promotion.

What Is App Store Optimization?

Capture d’écran 2018-01-25 à 12.49.32

Before we take a dive into the process of enhancing the efficiency of ASO in favour of our app, let’s first understand what ASO is. ASO, an abbreviation for App Store Optimization, is the process of putting your app out in the front on the app store with the use of proper keywords, title, app description, etc. It is, in many ways similar to Search Engine Optimization (SEO) but, is strictly restricted to the optimization of app in the app store.

Why Do We Need ASO?

As discussed in the beginning, an app needs a propellant to become famous. ASO is the required fuel to propel your app to fame. With App Store Optimization applied properly, the app becomes visible to the users, thus, enhancing downloads of your app. It also helps in increasing the ratings and reviews of the app, in turn, increasing its demand.

How To Increase ASO Algorithm Efficiency?


1. Appropriate String Length For App Title

The commonly accepted length of characters for an app title is in between 65-75 characters. The keywords have to be included in this range while keeping in mind that the keywords can’t be overused in a title. For best results, brevity in the title should be maintained and keywords should be used effectively and efficiently.

2. Using The Most Relevant Keywords

Any optimisation works in accordance with a trend. For your app to get indexed properly and show up in the search, it is highly important that relevant keywords are used. To find the relevant keywords, a proper analysis on the most searched keywords with respect to your app should be carried out. Observing the market trend can also help in providing a proper orientation to this process. A mobile application development company can come in handy to perform these enormous and time consuming tasks for you as they’ve the expertise and tools to perform the required analysis and research.

You can also test Our Brand New App Store Optimization Calculator FOR FREE! And Draw An Estimate Of How Many Downloads Could ASO Bring To Your App.

3. Frequency For ASO Updates

It is essential for app owners to periodically update their keywords, check for market trends, etc. This practice maintains your app’s relevance at all times in the app store. However, anything shouldn’t be overdone and it goes for mobile apps as well. Too much or too frequent changes in the optimisation process could make your difficult to locate by the users in the app store as they might be looking for something else while there would be different keywords indexing with your app, or there could be a title conflict where users might be searching for a different name while you’d have already changed it. Conversely, when used with caution, it can increase the app’s visibility. For example, including high ranking keywords in the app, using tools to monitor and analyse the trends and most importantly to wait patiently until the new keywords get indexed, can help the app in many ways. A mobile app development company can help in digging out the best keywords for your app because they know the market and the trends that can help popularise your app.

4. Know The Difference & Balance It Out

It is not always advisable to use only popular keywords or keywords that your competitors are using. It is advisable to use a mix of popular and competitive keywords because most of the times a user searches for an app using keyword(s) that are based on the type of app he’s looking for and not typically for an app that he knows about. For instance, if wants to use a restaurant app, he could just key in the words restaurant or food app. These are called short tail keywords. So, remember to prepare a homogenous mixture of appropriate keywords that are useful and work in favour of the app.

5. Shed The Excess Baggage

It is always good to know what’s holding you back and the reason for your lag. With the tools available, and the right mobile app development company by your side, analyse the keywords that are hindering the indexing process and/or are utilising the space unwantedly and delete them. This at times improves the app store ranking of the app, making it visible to the users.

6. Analyse The App Store Fashion

An app store search differs from a search engine indexing in a lot of ways viz., when a search is conducted on a search engine, the entire phrase is searched and the relevant keywords are indexed whereas, in an app store search, the search string is considerably small generally going up to a maximum of 4-5 words. Therefore, the title, description, and the content for the app in the app store must be kept precise and to the point.


Our Mobile Experts can help you retain your customers on the long term, Check it out here!



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Top 7 App Store Optimization Changes in iOS 11

app store optimization ios11

Introduced on June 5, 2017 at the Worldwide Developers Conference, iOS 11 is the next-generation version of iOS.

As Apple CEO Tim Cook said on stage, the update takes the best and most advanced operating system and turns it up to 11.

But how does iOS affect your App Store Optimization (ASO) strategy?

Below is an overview of the major changes coming to the iOS 11 that will influence your ASO strategy.  They are listed in the order of importance:


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1. App Search Results


app store optimization ios 11 search results

In the search result page of iOS 11, up to three app preview videos and/or screenshots can appear, rather than just two as in iOS 10.


Videos will always be displayed before screenshots and the first video will now play automatically, but the sound will be muted by default.


App Store Optimization Tips:

As three previews/screenshots are squeezed together now, their dimensions have become smaller. To make them stand out, make sure you use a short caption text on a clean background in your preview video poster frame/screenshots.

Also, use your strongest messages in the first three screenshots/preview videos to impress the users. You only get one chance to make a first impression.

2. App Name & Subtitle


app store optimization subtitle

With iOS 11, Apple will be shortening the app name from 50 characters to just 30.

To make up for it, Apple will add a new app subtitle field that appears below the app name. App subtitle will give app publishers another 30 characters to highlight features or typical uses of the app.

App Store Optimization Tips:

Similar to app name, app subtitle is indexed in the App Store search, making it ideal to include keywords that you want to rank for.

For existing apps that are using 50 characters in their app name, only the first 30 characters will be indexed by the App Store search once you have also used the app subtitle field.


3. In-App Purchases


app store optimization iap

Now you can customize in-app purchases (IAP) by adding display names, descriptions, and icon for each. You can promote up to 20 of them on your product page.


IAP can also now appear in search results, the Games and Apps tabs, or even be featured on the Today page.

App Store Optimization Tips:

The big news about IAP is that previously in iOS 10 and before, IAP would only rank if the user typed in an exact match search. In iOS 11, IAP now ranks for partial match search too.

So app publishers will be able to increase the store visibility by orders of magnitude through optimizing up to 20 IAPs, each comes with a name, description, and icon.


4. App Ratings


app store optimization ratings reviews

In iOS 10 and before, the average rating of the current version is displayed in App Store. But whenever an update is published, the average rating of the app is reset. That discourages many app publishers from releasing an update.


App Store Optimization Tips:

The iOS 11, only the overall average rating will be displayed. You will also be able to determine when you reset the average rating of your app. This allows you to erase mistakes that you have made in the past, so your ratings properly reflect the current quality of your app.


5. App Review Prompts

In iOS 11, Apple will disallow custom review prompts in all apps. Now Apple provides their own API that you can add to your app to allow the consumer to submit their review within the app.

However, you are limited to prompt each consumer for review only three times per year. Because of this restriction, it’s important that app publishers be extra thoughtful and analytical about how they should use the Apple API.

App Store Optimization Tips:

You may first use a custom survey to find out the users who really like your app, then you can target the Apple review prompts only to these users. This way, you will have a better chance to get better reviews.


6. Promotional Text & Description


app store optimization promotional text

A new promotional text field will be added.  It appears at the top of the description and is limited to 170 characters. Consider using promotional text to share the latest news about your app.

You can also test Our Brand New App Store Optimization Calculator FOR FREE! And Draw An Estimate Of How Many Downloads Could ASO Bring To Your App.

You can update it at any time without having to submit a new version of your app. However, this promotional text is not indexed in the App Store search. It cannot help your app ranks higher in the App Store search.

For the app description, you can update it only when submitting a new version of your app. Think carefully about what you want to convey to your customers and the features you highlight in your app description.

App Store Optimization Tips:

Rumor has it that Apple is going to index app description in the App Store search. However, it is not confirmed yet.

7. App Previews

app store optimization preview

You can feature up to three app preview videos. Each video can last up to 30-seconds long.


App Store Optimization Tips:

The app preview videos will autoplay with muted audio when a user views your product page, which means that your first few seconds of the preview need to be the most captivating to convince users to download your app.


Get a Free Consultation For Your App Store Optimization With Our Experts Here



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7 way to improve your mobile app’s downloads today with ASO


In this blog you will receive 7 tips on how to improve your mobile app’s ASO. Don’t wait – start today. Give your mobile app the full treatment and perfect your app store optimization. Ranking your app in App Store or Google Play may feel like an unrealistic goal, but following these steps will help you get where you need to be. Let’s start!

You want more app downloads – great ASO can help you.

Improve your app ratings, and stand out in the densely packed space of 1.5 million apps apps and games.

Follow these 7 actions today and make your app more visible and ultimately discoverable.

Get a Free Consultation With Our Experts Here

What is ASO?

If you google “What is ASO“? you might get this answer: The ASO test is primarily used to help determine whether a recent strep infection with group A Streptococcus… That’s something else. The ASO you need to focus on is “What is App Store Optimization”.

ASO is your mobile app’s fast lane to discoverability, and you need to nail that test.

App store optimization

Why not just advertise?

Advertising is an option, regularly for larger companies. It takes about 100,000 downloads to get on the US top 10 list.

If you are a small developer, then advertising may not be an alternative. The Cost Per Install (CPI) with advertising is between $1.50 and almost $2, which makes $1 and something x 100,000 downloads = a lot of money.

And in some regions the CPI is even higher. Like in US for instance, the average CPI for iOS is $2.78.

ASO is your way to keep the costs down, boost downloads, get visible, and increase revenue.

Our Mobile Experts can help you retain your customers on the long term, Check it out here!

Is ASO that important?

Yes. According to NativeX:

  • 67% of users found their last app using a search engine
  • Over 50% of downloads are driven from the Top 3 search results

Where to start.

These are the tools I’m using when working with ASO. Download my list with 5 great ASO tools and the spread sheet I’m using.

Download ASO tools

1. Fine tune your ASO

Master the art of App Store Optimization, and become an ASO ninja. Learn how to impact the critical rules that decide whether your app receives a high ranking or not.

What motivates a download?

  • Specific task: You need the app to accomplish a specific task, log on to your bank for instance.
  • WOM: Word of Mouth – a friend of yours just downloaded the app, and loves it.
  • Ad: You’ve seen an advertisement of the app, and want to try it.
  • Top charts: You’ve seen the app highlighted on the App Store.
  • Already using: You’ve used the app before.
  • Social – Organic: You’ve seen the app on social media.
  • Other: You’ve downloaded the app by other reasons, not listed above

What entices a download?

The X-factor – What turns a visitor into a downloader?

  • Text: Great copy, intriguing description, correct keywords, attractive name, and localization to the visitor’s language.
  • Visuals: A great icon, fancy images and awesome screenshots.
  • Stars: Store factors like number of downloads, great ratings and positive reviews.

ASO_App Store Optimization

Conversion rate

You need to improve your conversion rate. High rankings arise from many, recent, and frequent installs, combined with a low number of uninstalls. Conversion rate is the number you get when dividing visitors with installs.

Downloads affects your ranking. An app with many downloads, will have an increase ranking. Don’t try to cheat the search algorithms. Downloads from robots, spam etc will affect the ranking negatively.

Track your visitors, and learn why some of them become installers. You need to know where they are coming from: Are they arising from paid installs, or organic installs?

Update a spreadsheet on a daily basis, and follow the trend your conversion rate is having. Doing this makes it possible for you to track and to determine every change you make. You will instantly see if the update, the keyword change, or the new translation is affecting the downloads. On the other hand, you will note whether a bad review has impacted on downloads over the following days.

The app cycle

App Store Optimization

The first app shows an app with a huge hype in the beginning, and then an extreme decrease in downloads. One reason for this might be bad reviews. The disastrous fall will affect ranking negatively.

The second app has a positive trend. The peaks might occur during holidays or weekends. Reviews can affect downloads, not only in the long term but also short term. A negative review might have a bad impact for a couple of days, and the the app is saved by a positive review and downloads increase again.

The third app needs a boost. The boost can be the release of a new feature.

The last app is in the flow. App store heavily favors downloads. And downloads trigger ranking, which in turn triggers downloads. An app like that ranks highly in popularity lists, and keyword ranking will become broader and more generous. A paid install will give an additional 1,5 organic installs.

2. Title

Don’t change your title if you’ve already released your app. You’ll risk losing potential downloads from people who heard of your app, read a review, or maybe read a post on Facebook. If you change the title, it will become more difficult for them to find your app.

But if you are about to come up with a brand new name for your app, then there are some tips. The title is an extremely important metadata, and a great app title will improve ranking.

Your app title:

  • needs to be short
  • needs to be the point
  • needs to explain your app

Phew. And you need to make sure your title is unique, and creative. Did I say keywords?

Why is it important to keep the title short? When reading on a screen, the visitor needs to see the full app name, without clicking on the actual app. If you need help to preview the app and app title, test this free tool at LocalizeDirect.

ASO AppStoreOptimization LocalizeDirect App

Pick a simple name. It should be an easy name to remember, and easy to write. Choose something unique; it mustn’t sound like something already out there, and it shouldn’t be too general. The name needs to be specific for your app’s feature, and say something about what your app does.

For iOS

Apple recommends 23 characters or less for a title. That way the text will be presented in the best way.

Once again: Use a unique app name. URLs with multiple results like will return a search page. If you use a unique name, you’ll avoid conflict with other identical names.

ASO AppStoreOptimization LocalizeDirect AppStore

Don’t use strange characters, punctuation or symbols. The URL in iTunes is usually based on your app name.

ASO AppStoreOptimization AppleImage source

For Google Play

There is a 30 character limit for your Google Play app.

ASO AppStoreOptimization LocalizeDirect GooglePlay

Remember to preview your app before going live. Click here LocalizeDirect.

3. Find your keywords

Brainstorm – grab a pen, invite a friend on a cup of coffee, and write down every possible word and multi-word phrase on paper. Which words do you believe are the best to find your app? Figure out features, and challenges. Use google, Twitter etc to find right search terms. Look for similar apps, and look for keywords in app reviews. Then use a tool like Sensor Tower to track your keywords, and spy on your competitors.

ASO AppStoreOptimization GameTRanslation

Collect all of your keywords, and turn on your computer. Open a new spreadsheet, and write one keyword per cell in the first column. When you’ve finished, every keyword needs to be ranked.

In the image below “Number of apps” and “Rank” come from Sensor Tower. Other vendors have similar rankings. “Number of apps” is the total amount of apps using that particular keyword, and “Rank” is your app’s ranking among the others. When the cell is blank, there’s no estimated rank.

ASO AppStoreOptimization SensorTower

  1. Start with evaluating whether your keyword is relevant or not. You need to choose keywords that are relevant to your app. Otherwise people will search for your specific keyword, and get annoyed when finding something else.
  2. You need to find keywords that people are searching for. You need keywords with searches, or traffic, but not too much traffic like a billion searches, because then a higher ranking will be harder to achieve. On the other hand, not too low either as then the number of people searching are too few. 10,000 searches aren’t enough. Something in-between is best.
  3. Difficulty – you want that number to be pretty low. Find keywords with low competition so you can rank higher. It is better to be in the top 10 for an average search word, than top 200 for a keyword with a billion searches.

Now it is time to narrow down! Keep the keywords with the highest ranking. Then sort the rest by difficulty. You want to keep the keywords with a low difficulty value, combined with traffic.

Let’s use the keywords. How? It depends on the platform.

ASO AppStoreOptimization LocalizeKeywords


Apple has a specific keywords field, where you enter all your keywords. Your total limitation is 100 characters. They should be divided by a comma, no spaces!, and avoid things like:

  • Plural – not needed if you already have the singular form
  • Words like app, the, an, free etc
  • Genre – you will choose the category in iTunes anyway
  • Irrelevant or offensive terms
  • Trademarks, names, or brands
  • Use numbers 1,2,3 instead of writing one, two, three
  • Don’t repeat the keywords – use the 100 character space wisely

Read this blog post if you want to learn more about choosing the perfect keywords for your iOS app.

Google Play

Google doesn’t have a keywords field. Google Play’s ASO is more of a standard SEO (Search Engine Optimization). When working with keywords for a Google Play app, you need great copy and keywords. In the short description you have an 80 character limit, and you need to put your keywords in there.

The long description is 4,000 characters. Make this description keywords dense, and repeat every keyword 5 times.

Use a free tool like LocalizeDirect app translation service to check your descriptions before going live.

ASO AppStoreOptimization LocalizationTool

4. Improve ratings

You need to improve your rankings. No, not by making them up, but by giving the downloaders super customer support.

Why should you care about the rankings? In app stores, reviews are taken into account when the search algorithm ranks different parameters.

Ratings app store review

Off store factors like total numbers of downloads, ratings and reviews are difficult for you to control, but will affect the ASO. Higher ratings, higher ranking. There are some things you do to prevent some of the bad reviews:

  • Have an email address where your users can reach you.
  • Have a website for support.
  • Update your app frequently.
  • Fix bugs.
  • Fix bugs.
  • Listen, reply fast and fix bugs.
  • Ask for a second review after you helped them.

Take good care of your downloaders. The number of uninstalls and app usage frequency has an effect on your app’s ranking.

Backlinks have a great impact on your Google Play app. You want your app to be a great app so your app’s downloaders link to your game on different webpages.

What should you do to take care of your users?

  • Don’t spam them and don’t ask for their reviews all the time. When asking them for a positive review, make sure not to disturb them when doing something critical in your app. Don’t ruin their experience, and don’t ask for a review; simply just ask if they like your app.
  • Make sure your communications channels are great, and allow your downloaders to contact you. Update with bugfixes, and always reply.
  • Be friendly, even when you feel super annoyed and don’t agree with your user. Remember the old adage, the customer is always right. Even when you think they are wrong, let the customers think they are right.

5. App Store Description

The opening of your app description should be an emotive call to action. Try to put yourself in your customer’s shoes. What are they looking for?

Localize App Store description

There are a few simple copywriting rules that apply here:

  • SLAP – Stop, Look, Act, and Purchase. Grab attention and use subjects and verbs early in the sentence to encourage action and make the meaning as clear as possible.
  • KISS – Keep it simple stupid. Don’t use jargon, it can be off-putting. Cut out superfluous words, there’s no room for filler.
  • WIIFM – What’s in it for me? What’s the value proposition? What will the customer get, learn, or experience if they download?

Game translation LocalizeDirect


  • Typos and poor grammar – Use a professional writer, or at the very least spellcheck it.
  • Confusing and vague – If they can’t understand what it does then they won’t download it.
  • Hyperbole – Is it really revolutionary? Don’t get carried away or expectations will soar.
  • Bending the truth – The truth will out just a few seconds after download. Don’t lie.
  • Keyword stuffing – It looks ugly and it won’t have the impact you want.
  • Targeting the wrong person – Write for the customer, not for yourself, or other developers.
  • Omitting important details – How big is it? How much is a subscription?

Read more about how to write a great app description.

6. App icon

Your icon, just like the title, is the first impression of your app. Take this chance to show your app in it’s best light. The app icon itself will not affect the ranking directly, but since a great app icon can push your visitors to download your app, the app icon is essential for downloads.

Don’t use an app icon generator; use a graphic designer. If you are making the icon yourself – here are some tips for you:

  • Make it simple. Be clear, focus on the main feature of your app, and find that one element that describes your app the best.
  • Use universal imagery. If your app is a mail service, then use the image for an envelope, not a mailbox or mail truck.
  • Don’t use text in the icon. The icon size is very small, and all text will look blurry. A picture paints a thousand words, and has a higher click rate than an icon with text.
  • Keep it simple. Use a universal image on a one-color background. Skip 3D and other effects.

ASO AppStoreOptimization IconsImage source

Be aware of the colors. Use a contrast color to the background. Colors might mean different things in different countries. Make sure to localize your app icon and color.

  • Red – might be a bit intimidating. Red is energy, urgency and excitement, but might in advertising be associated with negativity.
  • Blue is trustworthy, a secure color, typical for banks.
  • Green is a comfortable color, easy for the eye to process, associated with balance and health.

Mobile app translation colors

The icon itself, and the screen shots, might need to be localized. Check with your localization vendor before releasing your app in different countries.

Localize images

7. Localization

App localization is a great way to get high rankings in as many countries as possible. If you don’t wish to localize the entire app, then start by creating a MVP – Minimum Viable Product – by localizing your app’s metadata: description, keywords, title etc.

There is a clear and demonstrable link between mobile app localization and higher numbers of downloads and revenue generated in the targeted markets. People prefer to spend time on mobile games and apps that are in their native language. It’s a great deal less expensive and time-consuming to localize your existing app or game than it is to create a new one. Why leave money on the table?

Many developers assume that English is enough, but some of the most lucrative markets for mobile apps and games are not native English speaking.

Try our app translaiton service to see how many users your app reaches after localization.


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7 ASO Tips to Boost Organic Installs Like A Pro

These App Store Optimization tips will help you acquire free users and reduce user acquisition costs.

OK. You have a great app, a unique app, an app everyone will love. Everything is wonderful, but I have some bad news for you: there are approximately five million (5,400,000) apps in both the Apple App Store and the Google Play Store (source: Statista) and if you don’t make the proper efforts to optimize it for the stores, nobody will organically find, download and use your app. And you don’t want that.

Much worse than that, imagine that a competitor (offering a very similar product) suddenly shows up and steals your target audience… Believe me, you don’t want that either.

Fortunately, there’s a fix for that, and it’s called App Store Optimization (ASO).

To help you boost your mobile app business, regardless of your user acquisition budget, I’ve put together a list of 7 ASO tips and best practices that will make your life easier. But first, let me explain something about installs.

What is an organic install?
An organic install takes place when the user discovers and installs your app without any help, meaning that he hasn’t seen any ad or an affiliate (tracked) link from another website or mobile app. In a perfect world, where all paid campaigns and owned sources are properly tracked, organic installs are generated via app store search, top charts rankings and Featured, while the users browse through the app stores to discover new apps.

It’s important to distinguish (and track) these three different sources of installs: paid, owned and organic.

Now, let’s go for the ASO tips!

If you need advice from market experts you can check it out here.


Tip 1: App Store Optimization (ASO) is a reality… Do it!

As you may know, ASO is the process of optimizing an app in order to increase its visibility in the app stores, improve conversion rates and boost organic installs. Basically, ASO is about traffic and about CRO (Conversion Rate Optimization): The more traffic your app store listing has and the higher your conversion rate is, the more free installs you get.

According to Apple, 65% of app downloads in the App Store come from search queries, so don’t think twice and work on your ASO. Your app will thank you.

In some ways, ASO is similar to web SEO (Search Engine Optimization) mostly when it comes to Search (App Search Optimization), but there’s a relevant difference: web paid campaigns don’t impact SEO, while paid mobile user acquisition campaigns have a direct impact in ASO. When you run paid campaigns, keywords and top charts rankings of your app improve and visibility increases, so organic install volume increases too. There’s a direct relation between organic & non-organic installs: organic uplift.

IMPORTANT: There are some differences between App Store ASO and Google Play ASO and the strategy for each market should be tailored accordingly. For example: Apple allows App Names up to 50 characters, while Google allows only 30 characters in app titles. So, strategies for both markets shouldn’t be the same.

Tip 2: Use the right keywords in the right places (keyword / market research)

When it comes to Search, ASO is all about the keywords.

Choosing the right keywords for App Store Optimization can become tricky for some people. Ask yourself: which keywords are best associated with your app? Would you feel identified with a “working out” keyword if your app is about cooking? Once you get the idea, you can search for the related keywords using Google Play “auto-complete keywords”. Enter any keyword into the Google Play Search Bar and you will get some nice suggestions for it. all that’s left to do is to pick the ones that fit best and add them to the keywords you are already working with.

And finally, put them together in the right places: add your best-fitting and highest-traffic keywords to your app title, both in the App Store and Google Play:

To help you out, we have created 2 powerful and free Google Chrome extensions to help you in the keyword research process:

  • Apple Search Ads Chrome extension > View keyword popularity score for every keyword in the App Store
  • Google Play Short Description viewer > View any Google Play app short description from your desktop browser

Tip 3: Run A/B tests to improve metrics

Every change has to be measured in order to be improved

Your main goal is not only to rank high, but also to have an attractive listing in the app store, otherwise the conversion rate of your app or game will not be the optimal. Conversion rate is the number of the installs of your app divided by the total number of visitors of your app page (listing). If the listing is not appealing to the users, they won´t download and install your app or game.

Try changing different elements: title, icon, description, screenshots, etc, and see the impact that it has on your app’s conversion rate to install. Conduct A/B test to see the impact of these changes on the volume of installs. Once you have found the most favorable result, stick to it and enjoy the increasing volume of installs.

Pro tip: when conducting A/B tests, evaluate each listing item separately, otherwise it will be complicated for you to measure which change has had the most impact on total installs.


Tip 4: Don’t focus on one single country

Localize app store listing and reach more users

Don’t limit your application’s scope – if you can make it global, you should. You never know where you will find a demand for your mobile app or game – the US, Singapore, or maybe Brazil?

Consider localizing your app store listing and enabling different languages to reach your potential users in other markets. You can do that in both the Apple App Store and Google Play. Look at the keywords for specific markets and improve them to boost visibility, conversion rates and volume of installs in each particular market.

Remember that launching an app globally includes research and analysis of each market, identifying your keywords, competitors, top charts rankings etc. for each market. Don’t just blindly translate your keywords – adapt them!

Check it out here to get in touch with our mobile experts.

Tip 5: ASO is a long-term process

Don’t lose the race – optimizing once early in the process is not enough

You need to know that there is always something to improve in your ASO strategy. In an ever-changing environment and non-stop competition in the app stores your ASO needs to adapt quickly to every change in the market. This is the only way you can keep up with your competitors or other apps that want to rank for the same keywords as you.

It is not enough to track your own app – start tracking your competitors if you haven’t yet. Daily control of your keyword rankings against the competition is a must if you want your app or game to succeed. Constantly monitor your app´s position in the top charts, your competitors’ ranking, and what other apps are ranking high in the same category or for the same keywords. Try to dig deeper and understand how do they achieved these results.

Tracking and optimizing the keywords, top charts ranking, conversion rates and user reviews / ratings is an effort you need to make to ensure you are keeping up with your rivals. There is always something you can improve in your app’s listing, ASO is an ongoing process.

Tip 6: Track the right things with the right tools

App Marketing and ASO are about data. And there are tools to measure it

From the moment the Apple App Store was created and ASO was born, numerous tools have appeared to facilitate monitoring and tracking every item related to the visibility of apps in the stores.

There are tools for everything – keywords, top charts rankings, ratings and reviews, competitors, organic installs, organic revenues, etc. The biggest mistake that you can make as an app marketer is to not properly track every ASO KPI related to your app’s visibility. For example, thanks to the official integration with AppsFlyer, in TheTool you can measure the volume of organic installs per day and country. This helps find out if your ASO strategy is working or not.

You need to have data about the evolution of important metrics to have a wider perspective and make better ASO decisions. Try and use the new and existing tools to track every detail of your app, and don’t forget about the previous tip – never stop optimizing.


Tip 7: Always  keep up-to-date with ASO best practices

A single change can transform the market

September 1st, 2016 marked a turning point in the app marketing industry. That was the day Apple changed the app name limit from 255 characters to 50 characters. This meant apps had to completely change their keyword strategy in order to adapt.

App Store

Then, on the February 28, 2017 Google put into effect another change in the Google Play algorithm (learn more). Keyword rankings suffered some changes again, as Google announced that they will be rewarding the user engagement and ranking the apps with higher engagements in the top of the charts.


Wrapping it up

Having an ASO strategy in place is a crucial factor of success for any app or mobile game. You can build a perfect app, but without the right positioning, you will never actually reach your target users. Once you have implemented ASO and optimized the metrics of your app, keep on tracking your app and your competition, upgrade, optimize and adapt to any change in this fast-paced market.

The better your ASO strategy is, the bigger impact it’ll have on the visibility and the volume of installs of your app, meaning that you will have to spend less money on paid user acquisition and in the end – achieve a higher volume of the organic installs.

See you in the search results and the top charts!

Check it out  here to estimate FOR FREE how many downloads could our Mobile Experts and Growth Hackers bring to your App by doing ASO !


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App Store Optimization Strategies to Improve Your ASO Efforts

app store optimization


Without App Store Optimization, it’s very difficult to find your application on the app stores. Here I’m going to discuss ASO Strategies that you need to use in 2017.

Our Mobile Experts can help you retain your customers on the long term, Check it out here!

What is App Store Optimization (ASO)?

App Store Optimization (ASO) is the process of increasing the visibility of mobile apps to rank higher in the app store search results. The ASO is important because higher the rank of your app on the app store, the more visible it is to a potential customer.

If you are not serious about ASO, you are losing your customers…

Try these App Store Optimization Strategies to Drive More Downloads

Make a large list of keywords

First, make a list of keywords that relate to your app. Add both keywords and long tail keywords in the list. There are many keyword search tools available, just enter a specific word in the search box and it will show you all the words that relate to your entered word.

We would suggest you to use Sensor Tower and Mobile Action to gather the data. You can see the competition by using these tools. It will show you how likely you will rank in the top 10 for a keyword. So, the keywords analysis is necessary.

If you don’t want to do this, then hire SEO executives. They know how to search and analyze each and every keyword. Ask them about top ten keywords that have a chance to come on top on the App Store. It is one of most important App Store Optimization Strategies that you must need to do.

App name and description

After choosing top ten keywords for your app now you know the title of your app. But keep in mind app names are truncated at 23 characters (iOS) and 30 characters (Android) so keeping them short is critical. We must say that your app title and description is everything. App Title draws the attention of users. Make sure your focus keyword should be in the title and also throughout the app description.

So, create a well-written copy that contains the strategically placed keywords and tells about your app. Write its benefits and how it differs from the rest. The first three sentences grab the more attention so write it proper and attractive. Your app description is something that ultimately convinces users to download your app.

App icon plays important part in ASO

Your app icon and cover suitable to your app, should be clearly sound about your app. People will definitely judge your app by its icon and cover. The app icon plays the important part in ASO because it is the first impression that people have about your app.

To create a quick recognition for your app, use app logo as an app icon. So, design a simple and memorable icon that immediately conveys the audience. It really boosts your downloads. If conversions increase on websites because of high-quality and attractive images, you can bet the same principle’s at work in the App Store.

It focuses on the app design principles to keep in mind when creating your app icon and splash image. It will increase your downloads and will also improve reviews and ratings.

User appropriate screenshots

People are visual creatures so everyone might not read the app description. They will definitely first see the screenshots. You can upload maximum five screenshots and first two screenshots are very important. It will grab users’ attention. So showcase your most significant screenshots first.

Show the key features in the five screenshots. You can boost your app downloads if you have a real idea and knowledge of how screenshots perform better. So, flaunt attractive and real screenshots that tell about your app. You can use real-time screenshots. For example, take a picture of someone when he/she using your app. It will be very impressive for your app.

Make an eye-catching video

How can video be helpful to draw users to your app? Let’s understand it with a good example; have you remembered the recent blockbuster film Baahubali 2? Of course, yes! They’ve released its trailer first so it grabbed everyone’s attention by the releasing an interesting trailer and make money.

Same as in mobile apps, it is necessary to make an eye-catching video that shows about your app how it works and how it differs from the rest. It is highlighting the key features. But keep it short and simple with great sound quality. The video is one of the most powerful ways to get your message across about your app. You might think we’re biased, but we’re definitely not the only ones saying it.

It can help you boost your app visibility, increase user engagement and retention, and get more (qualified) downloads. And that’s without mentioning branding and SEO benefits. But first, consider your audience while you are making a video.

Also, use an analytics tool to stay on track. Found this useful? Then please share it on Twitter, Facebook, Google Plus, and LinkedIn. These are some of the best ways to stay on top on app stores. Generally, people fail to find the best app for themselves so read how to find best apps from app store. If we missed any effective App Store Optimization Strategies, then tell us in the comment section below and you can also share app store optimization techniques.

You can also test Our Brand New App Store Optimization Calculator FOR FREE! And Draw An Estimate Of How Many Downloads Could ASO Bring To Your App.


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5 Best Growth Hacking Practices for Apps


A wise man once told me, “great marketing does not mean creating a product, sprinkling the information around and praying that someone comes across it. Great marketing means building a story, creating a journey where you take your customer along with you on a ride that eventually benefits both of you.” What I want to convey is the biggest mistake app marketers make is they simply start focusing on downloads right from the beginning and what I think they should be doing is making a larger plan, a story, a customer journey on how they plan to pick a random stranger and convert them into a customer. That, in my opinion, is the foundation of all app marketing and growth hacking plans.
Predictions have it that by the beginning of 2018, the number of app downloads would reach around 300 Billion resulting in $80 Billion revenue for the app developers. This information pretty much makes it clear that apps are serious business and if your business does not already have one then go ahead and get one developed for you. Assuming you have one, get this—the number of downloads is growing rapidly and so is the usage. Which basically means that your competition is growing at a rate faster than you can imagine and if you are looking to grow your app and make your mark in the plethora of other apps out there, you will have to put extra efforts from all ends and strategize your marketing in a way that you eventually growth hack user acquisition for starters.

Get In Touch With Our Mobile Experts Here For A Free Consultation!

Let’s figure what steps are essential to get started with growth hacking for your app:

  1. Positioning and Target Market: Who is your app for? How large is the group that maybe interested in your app? How many competitors are there? If the competitors are too many, are you smart enough to position your app in a way that creates a new market entirely? Knowing the answer to these questions is the key. The more you know about your market and your customer, the better chance you have at growth hacking.


  1. Build a story: If you start telling people what your app is about and how many features it has, no one is going to give a damn about it. Create a story that involves spreading awareness about the need people will have and presenting them with a solution that includes your app.


  1. Attracting Strangers: By now you know your target market and you’re ready with your story, now is the time to map out the strategy of attracting strangers to notice your app and download it. Here are the important tactics you must master to master user acquisition:
    • App Store Optimization: Studies have shown that majority of the apps are discovered accidentally through searching app stores. Unlike search engine algorithms, best practices or app store search algorithms are not available for public so the best way to go about it is by sticking to the basics: Keywords, Downloads and Ratings. The better the ratings are, the more the chances of app being found are. Of course, the keywords being used are equally important—they should not be generic and must focus on the target market specifically
    • Search Engine Optimization: Most people still take the traditional path of searching apps—by typing in keywords such as app for doing A, best app for B, in the search engines. Although very simple but an extremely important step that you must take—you simply need a great landing page, a few content posts and get as many back links as you can to optimize your search results
    • Offline Promotions: Go to fairs, events, conferences and hand out flyers, pamphlets, cards notifying people how your app can benefit them. Get PR, the process is like any other activity, and spread awareness. Use email database, if you have one, and run an email campaign offering features that might help those users
    • Social Campaigns: There are hundreds of groups on all social media platforms that have users that may have an interest in your app. Target them with your content. Most importantly, enable social sharing at multiple stages/events in your app and influence them to share your app on social media platforms
    • Word of Mouth: Build a great app and people will automatically spread awareness. They all want to be the first to tell people about a good app, which makes them feel important and special. Leverage this psychology and let your app go viral and while you’re at it, enable in-app referral campaigns which in addition to bringing in new users also provide benefit to both.
    • Advertising: Of course this is strictly for those who can afford this. Knowing one’s target market makes it easy to create advertisements on social media platforms like Facebook and even on app stores.


  1. Displaying App in Stores: People have started arriving to your app on app stores. Do you want them to go away without downloading your app? Yeah, so you got to cover these points as well:
    • Name: “What’s in a name?” Shakespeare said. EVERYTHING, is the answer. The name is the first thing users will notice when they spot your app in the store. Does it stand out? Is it attractive? Will it make the users click on it for more details? Is it short and self-explanatory? Yeah, you get the gist
    • Icon: Well, I do not want to sound frivolous here but the colors you choose in your icon can either make or break the brand of your app. Think of all the top apps you use, what colors do their icons have? Think of the last app store search you did, what was the color of icons of the apps you checked out? Are all of them bright and glossy? Or are some black and white? Do some research, find out what colors would your target market prefer, colors that suit your vertical and the colors that would stand out in the competition
    • Description: In most of the cases, like in around 90% of the cases, the users would read only the first few lines of the description. Reason? Sometimes they don’t have the patience and sometimes they don’t care to click on view more. So what should go in those two lines? Either something that shows off your app’s achievements or simply why should one download it, in clear, crisp and succinct language
    • Screenshots: Devil lies in the detail. Screenshots make the final impact as they give a preview of how the different screens and features are going to look in your app. Unless they are convincing, it is unlikely people are going to download your app
    • Reviews: I agree that you will get reviews only after people download your app. But you will get good reviews only after you ensure that your app is great and the user experience is seamless and fantastic. The first thing people go ahead and read are the bad reviews to find reasons to convince themselves that they don’t require another app. Of course, one cannot avoid bad reviews as there are more cynics than critics but the least you can do is try and lessen the number


  1. Conversions: Well, you can get a lot of people to download your app but you cannot get them to pay. Typically, in a free app, the percentage of paid users is in single digits. But what you can do is avoid marketing mistakes and chances are that your conversions might take off.


To conclude, growth hacking in mobile apps is not rocket science and all one needs to do is to figure out all the minute details that most of the marketers/developers fail to notice. List out your priorities and work on them one at a time and your app is bound to take off, provided it is indeed what your target market has been missing out on all this time. And also, since you want your app to have a seamless experience, do not compromise with the analytics. It is always advisable to invest in a good real-time actionable analytics solution that gives you a complete control of your users and engagement.


Check it out  here to estimate FOR FREE how many downloads could our Mobile Experts and Growth Hackers bring to your App by doing ASO !

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9 reasons you should buy an iPhone 8 instead of an iPhone X

Apple announced three new iPhones in 2017: the iPhone 8, the iPhone 8 Plus, and the high-end iPhone X.
Those three phones start at $699, $799, and $999, respectively.
The most expensive iPhone model this year, the iPhone X, in many ways represents the future of the iPhone.

That said, there are several reasons it’s worth considering an iPhone 8 or iPhone 8 Plus instead of the iPhone X :

1. The iPhone X is more expensive than the iPhone 8.


1. The iPhone X is more expensive than the iPhone 8.

This might be the most important factor for many people.

The iPhone 8 starts at $700, while the larger iPhone 8 Plus starts at $800.

The iPhone X, on the other hand, starts at $1,000.

It’s simple math: You can save at least $200 by going with an iPhone 8, which, keep in mind, is still a brand-new phone from Apple.

2. The iPhone 8 and the 8 Plus are powered by the same brains as the iPhone X.

2. The iPhone 8 and the 8 Plus are powered by the same brains as the iPhone X.

This is probably the most important reason to consider the iPhone 8 and the 8 Plus over the iPhone X: Functionally, they’re all identical.

Each is powered by Apple’s new A11 Bionic chip, a neural engine, and the M11 motion coprocessor. The only difference is how the phones use these features: The iPhone X uses the A11 chip and neural engine for its new face-detection system, Face ID, which the iPhone 8 does not have.

And all are also running iOS 11, which means you’re getting the same great apps and ecosystem in the iPhone 8 as the iPhone X.

3. Touch ID is faster than Face ID, and superior in some notable ways.

3. Touch ID is faster than Face ID, and superior in some notable ways.

Since the release of iPhone 5S in 2013, Touch ID has changed the way we use our iPhones — unlocking the device, storing passwords, and using our fingerprints to pay for goods via Apple Pay.

Touch ID is a known, proven entity. I’ve owned an iPhone X for nearly two months, and Face ID works well most of the time — but it is less reliable, and not quite as fast, compared to Touch ID.

For what it’s worth, Face ID is very good. Apple says it’s less prone than Touch ID to being tricked, and can work in most situations where you think it wouldn’t: in the dark, if you add hats or glasses, and if you make actual changes to your face — I recently shaved my whole beard off and Face ID had no problems recognizing me.

Still, Touch ID is comfortable to use, works almost instantaneously, and lets you unlock your phone and pay for things without physically having to look at the phone. Face ID has a ton of potential, but Touch ID is still the gold standard. Also worth noting: The iPhone X can’t unlock if it’s laying flat on a table; it needs to be able to see your face, otherwise you’ll be asked to enter your passcode. In other words, you can’t be as slick about unlocking your phone in your pocket, or on a table, with an iPhone X as you can with an iPhone 8.

4. The iPhone 8 and the 8 Plus support fast charging and wireless charging for the first time — just like the iPhone X.

4. The iPhone 8 and the 8 Plus support fast charging and wireless charging for the first time — just like the iPhone X.

All of these phones support the Qi wireless-charging standard as well as fast charging.

The downside for all of these iPhones, unfortunately, is that you’ll have to buy extra accessories if you use either new charging method. Apple offers several Qi wireless-charging pads (its own AirPower pad won’t be out until 2018), and you’ll need to buy $25 to $75 worth of equipment — a Lightning-to-USB-C cable and a USB-C Power Delivery-compatible charger, specifically — if you want to use fast charging for your iPhone 8, 8 Plus, or iPhone X.

Again, this is one more expense to consider when thinking about the iPhone 8 versus the iPhone X, which starts at $1,000.


5. The iPhone 8 Plus and the iPhone X have nearly identical rear cameras.

5. The iPhone 8 Plus and the iPhone X have nearly identical rear cameras.

If you care at all about photography, the rear cameras on the iPhone 8 Plus and the iPhone X are nearly identical. The iPhone 8 is also a great shooter, but the larger 8 Plus adds a second telephoto lens so you can zoom in without losing image quality.

The only difference between the rear cameras on the iPhone 8 Plus and those on the iPhone X is that the X has optical image stabilization for both the wide-angle and telephoto lenses, for sharper images, especially in low-light settings. The iPhone 8 Plus has OIS for only the wide-angle lens, like the iPhone 7 Plus before it.

6. The front-facing cameras on the iPhone 8 and the iPhone X are also identical — save for a few extra features.

6. The front-facing cameras on the iPhone 8 and the iPhone X are also identical — save for a few extra features.

On paper, the FaceTime HD cameras of the iPhone 8 and the 8 Plus are functionally identical to the front-facing camera inside the iPhone X’s TrueDepth camera system. All these phones take 7-megapixel photos, have a ƒ/2.2 aperture, and film video in 1080p.

The only difference is that the iPhone X has a few “exclusive” software features: Portrait Mode for the front-facing camera (in addition to the back); Portrait Lighting, which lets you remove backgrounds in your selfies for a dramatic effect; and Animoji, which lets you send animated emojis to your friends that mimic your facial expressions and even speak using your voice.

7. The iPhone 8 doesn’t have the “notch” at the top.

7. The iPhone 8 doesn't have the "notch" at the top.

The TrueDepth camera system on the iPhone X is the lone interruption on that phone’s edge-to-edge display. I don’t mind the notch too much on my own iPhone X, but I still notice it all the time. This comes into play with everything: If you’re trying a new phone wallpaper, or watching a video, you always need to take the notch into account. Also, many apps still have yet to be optimized for the unique shape and layout of the iPhone X, which means for now, apps will look as if you’re running them on an iPhone 7 or 8, leaving most of the screen’s real estate unused.

8. If you’re upgrading from an iPhone 7 or 7 Plus, your old cases will fit.

8. If you're upgrading from an iPhone 7 or 7 Plus, your old cases will fit.

The iPhone 8 and the 8 Plus’ dimensions are nearly identical to their predecessors, the iPhone 7 and 7 Plus. The new phones are a bit heavier, and there are slight differences in their height, length, and depth, but all the differences are less than a millimeter each, which means your old iPhone 7 cases will still fit.

The iPhone X’s dimensions are completely different from those of past iPhones, so your old cases won’t work with this phone — one more expense to consider on top of the phone’s price.

9. The iPhone X has incredible battery life, but the iPhone 8 Plus blows it out of the water.

9. The iPhone X has incredible battery life, but the iPhone 8 Plus blows it out of the water.

The iPhone X has stunning battery life; as long as I’ve owned it, I’ve never seen my battery fall below 30%. According to most benchmarks and tests, the iPhone X gets an average of 12-13 hours of battery life, which is really, really good.

Still, the iPhone 8 and 8 Plus have superior battery life compared to the iPhone X. Expect 13-14 hours of battery life for the iPhone 8, and 14-15 hours (or more) of battery life on the larger iPhone 8 Plus. It’s one of the few phones you can carry around and be confident it’s going to last you all day.


Need to get your Apps Optimized for the new app stores ?  Get in touch with our Mobile Experts  HERE


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Mobile Marketing Tips That Will Take Your App To The Next Level

shutterstock_436366321-e1488383661114You want more app downloads, don’t you?

I’m guessing that you answered with a “yes,” since this article’s title is all about increasing your app downloads through mobile marketing — and you clicked it.

Well, I’m glad you’re here.

Just like what the title says, I am going to share with you some mobile marketing best practices that will help you skyrocket your app downloads.

I promise you that if you take action on the tips that I’ll share, you’ll see better results out of your mobile marketing campaigns, one way or the other.

Let’s hop right in.

For A FREE Mobile Marketing Consultation, Check It Out Here!

  • Use Geotargeting

If you don’t already know, geotargeting is a marketing practice that involves two parts: Using geolocation to determine an Internet-connected program user’s real-world location, and delivering content to that person based on his or her current geographical bearing.

Geotargeting is often integrated into online advertising and search engine results. A user’s particular area, country, state, region, or city can be obtained via IP address and ISP determination, GPS signals, geofencing, and the like.

People using smartphones are great geo-targets for mobile marketers. The determined location of these individuals may contain details about their current mindset and environment at a particular time.

With the information obtained from identifying a person’s local vicinity, the marketer can show more relevant ad offers and location-based services to the potential prospect’s current situation, leading towards a higher probability of a sale.

One good example that enables geotargeting that you may have probably already experienced is this pop up from Google’s homepage.

Now you may be asking, why does Google want to know my location?

If you go to the Google Settings app on your Android-operated mobile phone, click Location, and click Google Location History, you could see Google’s answer to your query.


Two quick examples that pop into mind when I hear the word geotargeting is content automation and geofenced push notifications.

  • Location-based content automation

Companies can use platforms that specialize in automatically diversifying geotargeted content as to set up a system wherein mobile app language, used texts, and displayed results would vary depending on your current location.

An automated geotargeting system can be configured wherein accessing an app inside particular stores to browse through its products would only show promos, offers, and available merchandise unique to that location.

  • Geofenced push notifications

A geofence is a virtual boundary or perimeter for a real-world geographic area that is usually defined by GPS or RFID technology. Having a mobile device enter or leave that particular area triggers an automated software response.

A push notification is a notification that pops up on a mobile user’s device without the user having to use the device or open any apps to receive the information.

With the right programs, geofenced push notifications can be set up so that messages containing discounts and promos can automatically appear whenever a person would bring their phones inside the preset area.

One such tool that allows you to geotarget your website is Geolify. The software allows the visitors who enter your site to see different sets of content depending on their location based on their respective IP address.

Also, with its nonintrusive geolocation, territory details of page guests can be seamlessly acquired without requiring them to click on any prompts.

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You can obtain statistical data from this feature as to where most of your potential market is located in the real world, and mold your marketing campaigns accordingly to their respective local cultures and trends.

  •  Adopt cross-channel integrations and optimizations.

Not everyone uses social media on his or her phones, and not everyone goes on his or her desktop computer to watch Youtube.

Everybody does things uniquely, and so do you.

Cross-channel integrations and optimizations enable you to meet your prospects wherever they’re most comfortable at.

Cross-channel commerce is a marketing strategy that involves seamlessly and interchangeably integrating multiple channels to promote, sell, and interact with your customers.

With these techniques, products that were initially advertised through one medium could be remarketed in other platforms as well. That way, whether potential consumers would be reading news on websites or checking their emails, they’d still see the ad that you had intended for a different channel.

LinkTexting is one good example of a program you can use for cross-channel integrations. Not only is it tested and proven to help its users convert their desktop traffic into mobile app downloads, but the web-based tool is also user-friendly and affordable.

To give you a run-through on how cross-channel platforms work, I want you to picture out this scenario with me with LinkTexting as our sample tool.

You’re browsing through a website using your desktop computer. As you scroll, an advertisement for a mobile application catches your attention. Interested by the app shown in the ad, you click on the link, and it opens up a landing page detailing attractive features you can get from the app.

In that same landing page, you see a widget asking you to input your mobile number to receive the download link. You type in your phone number, hit the send button, and within seconds receive a text message on your phone containing the hyperlink.


You click on the link and are taken to the app store page where you can download the mobile application. You download the app, and the mobile marketers achieved their goal.

Cross-channel marketing takes customer experience to the next level by making sure that they get consistent and smooth-flowing brand experience no matter the device or platform they opt to use.

  • Focus on in-app marketing

It is an understatement to say that people spend a lot of their time on mobile phones within apps.

In fact, according to, 88 percent of a mobile user’s time consumption is spent within apps as compared to only 12 percent in mobile web browsers.

That being said, there’s no better place to hit mobile application consumers than within the phone apps themselves.

Here are some quick ideas that you can try out in your next in-app marketing campaigns.

  • In-app promo offers and push notifications

Keep users happy and hooked to the experience by sending loyalty statements via push notifications. Then raise awareness by revealing offers and promotions through the app.

Take this to the next level by partnering with other brands, apps, and companies. Offer discounts and in-app rewards whenever users would complete transactions on affiliate links with the app.

  • Review incentivization

As the name implies, offer freebies, discounts, and special features whenever people rate your app. Doing this will helps in the app store optimization process by increasing your brand’s leaderboard rank. More stars mean more downloads.

  • Referral programs

One of the best ways to market your product is to ask users to invite more users. Offer in-app rewards of other incentives as a small commission for people who can convince others to avail of your products and services.

  • Track your mobile marketing campaign’s performanceOnline tools like gives you real-time analytics for your app. The platform gives you a better insight of how your apps are doing by showing your apps number of online users, unique users, where your users are referred from, etc.The more you track your app’s performance, the easier you can optimize your mobile marketing campaigns so you can get better app downloads.

Want more tips?

Stay tuned and check back regularly. We’ll be posting more mobile marketing tips soon.

Also, if you found the tips shared in this post to be helpful, then please take three seconds of your time to click the share button. Cheers!

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