Month: June 2017

The 6 Biggest Changes in the New App Store That Advertisers Should Be Aware Of

ios-apple-app-store-iphone-smartphone-ipad-tabletOn Monday 5th at Apple’s Worldwide Developers Conference, Apple announced a sweeping redesign to the App Store, their nine-year-old platform that counts 500 million people as weekly active users.

But here at Supreme Media what we care the most about is the developers side of changes. They definitely need to update their apps now, here is why.

And major changes have been made on iOs console and will directly impact ASO.

We dug through the dozens of changes to pull out the 6 changes that will matter most for performance advertisers who rely on app installs as a mobile growth channel.

1. Features will become bigger blockbuster moments

screen-shot-2017-06-12-at-4-36-21-pmAn important concept discussed at WWDC was the new App Store’s commitment to discovery. Apple revealed a “Today” tab, a new home for Apple’s editors to feature apps.

The new feature could be seen as a move towards a more curated, editorial angle on app store discovery. It will only underscore the importance of the developer and Apple relationship.

Getting an app featured will also create a temporary sizable increase in downloads. It’s likely a feature in the future will become even more valuable, given the increased emphasis of the featured content.

2. The Top Grossing chart is disappearing

For the entirety of the store’s existence, revenue has been a core way Apple has measured app performance. Showing up on the “Top Grossing” chart has been an aim of companies around the world. This may be changing, however, as many beta testers are noting that the Top Grossing chart is nowhere to be found in iOS11.

The static nature of the top grossing chart means it’s not a useful discovery mechanic; and with initiatives such as Search Ads and iOS 11’s new curation UX, that’s something Apple’s working hard to improve.

Apps that relied on a boost from appearing in the Top Grossing charts may need to pay more attention to their placement on other charts now.

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3. Video will become more importantios-11-app-store-redesign-10

Now, when scrolling through an App Page, a video will automatically begin to play. This move brings Apple’s video behavior more in-line with that of Facebook who has auto-played videos for years.

This change will heighten the importance of video creatives in the app store. App Store Optimization firm StoreMaven has found that users who watch a video are  up to 3x more likely to install.

4. Uninstalls may increase

The new IOS 11 comes equipped with a feature to uninstall unused apps. Although this feature is not on by default, more advanced users may turn it on.

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Apple continues to reward apps that reengage users. This will place pressure on developers to create engaging app experiences. Additionally, app uninstalls and reinstalls will likely be a metric discussed more often in the year ahead.

5. In-App Purchases may increase

In-App purchases and subscriptions can now be purchased directly from the app listing page.

With new real estate of 20 listing spots for in-app purchases, marketers will likely spend more time considering how their in-app purchases are named, their price points, and what percent are bought via the app store versus within the app itself.

Given that $35 billion in revenue flowed through the App Store in 2016, the stakes for better product listings cannot be over emphasized.

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6. Description text will need be reformatted

Apple claims searching the new App Store will be simpler. To aid in that process, apps will be able to segment their text descriptions in more rigid ways. Specifically:

  • Titles will now have a character limit of 30 instead of fifty,
  • A new subtitle field of 30 characters has been added
  • The keyword limit remain the same, at 100 characters
  • For the first time, In-App Purchases text will affect the keywords and will appear in search results, as well as be featured in Today, Games, and Apps tabs .

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The new text structure will force marketers to update their app store descriptions, and to think critically about each and every word.

With a public iOS11 release set for Fall 2017, savvy marketers are already plotting their moves to make sure their app store presence will be strong from Day 1 of the iOS11 era.

Estimate FOR FREE  how many downloads could ASO bring to your App Here!

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6 Essential Steps To Get Easily Found In The Mobile App Store

242-01With the volume of apps out there, it can be tough to get noticed. But if you develop and present your apps well, you’ve got a real shot

You spend countless hours building a mobile app that works properly. Then you submit it to the app stores, it gets released, and … nothing happens.

App store optimization is a huge need for mobile developers, who need to work on discoverability and persuading users to download, says Amir Ghodrati, director of market insights at mobile app analytics firm App Annie. Here are the six key steps you can take to get your mobile apps noticed:

Step 1: Be mindful of performance, functionality, and security

About one in four downloaded apps are opened once and never used again. Either the app does not match its description or it simply does not offer compelling functionality.

A common deficit in mobile apps is when they do only what your company’s website already does. There should be a reason to use the app instead of the website, such as geolocation and easy digital payment like with Apple Pay or Google Pay.

It’s critical that an app work smoothly and appear secure. If the app comes across like an amateur project, users will not trust it. That’s especially true in sensitive areas like health and finance. “People are absolutely freaked out if they’re doing something where they’re trying to transact something with finances,” such as using a credit card, and the app goes “glitchy,” says Peter Blair, vice president of marketing at Applause, which crowd-tests mobile applications and devices. Once a trust is broken, it can take a long time to win back a consumer if the brand is not strong enough.

For security, encryption is particularly is important to have applied to the data in your apps.

Step 2: Be aware of platform and geographical differences

Developers need to be aware that while users quickly adopt the latest version of iOS, the Android world is different. “Almost no one is on the latest Android,” Blair says. That fact matters greatly in how you design your app.

Having users on the same version of iOS makes it easier for developers, who do not have to worry about older versions of iOS not supporting new features, Ghodrati says. But Android apps can’t depend on the latest Android features, since few users will have that latest version. Android apps typically should be optimized to a version from two, even three years ago.

Apps also may need to be tweaked for specific countries because of cultural differences. “In Germany, it’s nice to have a German version but you can get away with English,” Blair says. “In France, you need to have a French version.” Then there are functional differences to consider, such as differing national laws on privacy protection and marketing to children.

Step 3: Get smart about ASO!

Developers need to pay attention to key search terms in app stores; tat process is known as app store optimization, and it applies to app store search just as much as to website search.

More than 65 percent of all downloads in the Apple App Store come from search, Ghodrati notes. You can use tools like App Radar, AppTweak, Google Keywords, and Sensor Tower to find the most-searched terms so you include them in your app descriptions. Looking at user reviews and competitors also reveals which keywords are being used.

For example, consider using the word “TV” for a video-streaming app, not just “streaming.” The word “streaming” has a lot of search volume, but a lot of popular apps use it so you’re competing with a huge number of other apps in the search results. Using a term such as “TV shows” might reduce that competition.

ASO is something that is critical for your app titles — a made-up or obscure name is a great way to become invisible in search. Yes, your description also counts, but also considering supplementing that unique app name with some appropriately descriptive text so people who see just the app name know what it does. Note that Google has a 30-character maximum for app titles, while Apple’s maximum is 50 characters.

Just be careful to not add irrelevant or low-relevance keywords to try to goose up your ASO. That will backfire, because the search engines know to look for such gaming and will down-rank you as a result, Blair says.

And don’t rely solely on keywords. Once people get to your app page, they need to be persuaded to download it. So, there should be enough information to convince potential customers to think the app is worth downloading.

Check out this article to know why App Store Optimization is so important.

Get In Touch With Our Mobile Experts To Get A FREE ASO Consultation Here!

Step 4: Pick a good app icon

A seemingly minor detail like what the app icon looks like turns out to be important for developers. Icons provide the first opportunity to communicate an app’s purpose to would-be users.

“The simpler the better, and also be aware of color scheme,” Blair advises. Icons should be kept simple and recognizable, Ghodrati says. You can get a sense of good app icons searches in the app store to see what exists already in your category. That’ll help you both avoid looking like another app’s icon and get a sense for how you might stand out while remaining easily understood

Step 5: Test, test, and test again your mobile app

Testing is important throughout the development process. Yet some developers believe they can just put an app in the app stores and fix it if feedback indicates something is wrong. That’s too late, Blair cautions. “If users have a problem, they’ll just going to walk away from the app.” He recommends testing apps with a set of people who represent customers, and doing so over multiple iterations of the app as it is developed. “Don’t just wait to the end” to test, he advises.

Step 6: Encourage app store reviews and feedback

You should encourage reviews and feedback for your mobile app on the app stores. You might do that in the Help or Notes section of your app, for example.

“The ratings and feedback in the app store is just huge,” Blair notes. “Looking at those comments can help give you a good sense in terms of what part of an app is resonating with users or potentially causing issues,” Ghodrati says.

Just make sure you’re getting real reviews. Do not pay people or ask friends and family to put up fake reviews. People can quickly smell those fakes, and the odor is not pleasant. Plus, you risk a public backlash in comments by real users complaining about those fake reviews.

Click here to know more about ASO and what Supreme Media has to offer for your app’s success!

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BREAKING: Video Is Definitely Important For App Success And Can Increase Conversions By 60%

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App store optimization (ASO) is rising through the ranks to play an important role at all stages of app marketing. And new research shows how important video has become, helping marketers step up efforts to build their app’s brand, as well as contributing to the momentum of downloads.

It’s a key takeaway in VB Insight’s new study — “App store optimization – a practitioner’s guide to ASO,” authored by mobile analyst Peggy Anne Salz. The report draws on 35 interviews with ASO professionals and includes data from an informal survey of over 500 ASO users to map out app marketing best practices and identify the next big thing in ASO.

Get in touch with our Mobile Experts for A FREE ASO consultation Here!

And there’s no doubt about it — brand-building is top of the agenda, and video plays a significant part in determining if you fly high or fall flat.

The new study, launched today, examines the techniques and strategies used by the most successful developers with the largest number of monthly active users, and it reveals that video is the critical element they are using to drive interest, buzz, and downloads.

The timing is right for app developers and companies to borrow a page from successful consumer brands and engage in emotive and effective marketing using images that leave a lasting impression. Get it right, and you can hit it big, particularly if your video trailer or ad goes viral via a social network.

The data tells us the audience for video is there, and so is the massive opportunity to take your app to new heights — even if you don’t have millions to spend on mobile video ad formats, TV spots, and creatives.

Get in touch with our Mobile Experts for A FREE ASO consultation Here!

Rovio Entertainment, the Finnish developer, publisher, and distributor of blockbuster entertainment and apps (including Angry Birds), needs no convincing.

An Vu, user acquisition lead at Rovio, says video is a priority in the company’s wider app marketing strategy to build both audience and brand. She reports that the video trailer advertising Angry Birds 2 in the app store “improved conversion by 60 percent” and “cut CPI in half.” She also observes that “users from video ad networks have about 20 percent higher retention on average than other ad networks.”

“We have a good ROI on video but the real value is linked to the quality of users,” Vu said. “Their value is much higher because they are engaged in marketing that really shows, not just tells, the awesome features of our games that formats like icons, screenshots, and text descriptions simply can’t communicate.”

If you choose to make a video ad, keep in mind that providing a “‘sneak peek” of the app or game’s features doesn’t just get users super-excited about downloading your product to experience it first-hand. Andrew French, who leads the EMEA office for AdColony points out that it can shave a sizeable percentage off your overall UA budget.

“Video campaigns also cut down on wasted efforts and spend because users know precisely what they are getting into; they know what to expect, and they genuinely want the app for that reason,” French said. “The result is more users who are aligned with the app from the get-go and more likely to spend more time (and money) to savor the full experience.”

The idea is that users who come to your game via video ads and trailers may not end up being “whales,” but you can count on them to convert.

This dovetails with data from Nordcurrent, a developer and publisher of casual games based in Vilnius, Lithuania, best known for its addictive F2P Cooking Fever game, which has over 15 million monthly active users.

“Users who downloaded our game after watching a video were 50 percent more likely to convert to a paying user, compared with users that just watched a display ad,” Victoria Trofimova, CEO at Nordcurrent, said. She credits the positive results to a strategy built on viral creatives and a cautious approach to video rotation.

“When we introduce a new video, we do A/B testing with our advertising partners to check on how it performs compared to our other videos,” Trofimova said. “After if ticks all the boxes and hits all the KPIs, the video is included in the general rotation.”

Get In Touch With Our Mobile Experts For A FREE ASO Consultation Here!

 

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Last Apple Keynote: App Developers You Need To Update Your App Now, Here is Why

150622101047-apple-tim-cook-540x304-01Apple made a lot of announcements last monday at WWDC 2017, including the latest versions of iOS, macOS, and watchOS but there were also new changes on the App Store and your iTunesConnect console.

As you could have read already many updates have been made in the new iOs 11 such as: 

  • Siri’s Voice
  • Photos
  • Maps
  • Lock Screen
  • Lots of New Stuff for iPad
  • Messages
  • New App Store home page

But here at Supreme Media what we care the most about is the developer side of changes. 

And major changes have been made on iOs console and will directly impact ASO.

Apple has follow a bit more Google algorithm adding 2 new areas to give more details about the app itself:

Subtitle (30 characters)

From 255 to 50 characters, the gap was huge and it looks like Apple noticed that sometimes app developers need a little bit of space to showcase their app and show to their audience its crucial features.

Capture d’écran 2017-06-07 à 17.00.10Promotional text (170 characters) 

Is it Apple going on Google Play path? Promotional text is something that already exists on Google play (80 characters area) and to allow the user to have a short description of the app on the preview page (just before you get on the app market page) which Apple was sadly missing. 

We don’t know yet if this area will be aggregated to the App Store Algorithm or will be as passive as the description.

Capture d’écran 2017-06-07 à 16.59.05

These changes will give app developers more space to describe their app and the chance to pick more keywords to be ranked on.

The consequences will be to be more visible on the store and it will allow you to increase your transformation rate by being more accurate and explicit to your audience. 

We have strong belief that the subtitle area will be aggregated to the keywords ranking algorithm of the Apple Store but nothing sure yet. 

It’s now Update time for developers around the world and it will definitely increase the Apple Review Time. 

You need also to update your ASO? Get in touch with our Mobile Experts Here!

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6 ASO Tips For More Effective Performance

1669-01An app launched on the app store, doesn’t guarantee its success. It doesn’t become an overnight sensation. There’s a lot of hard work that goes behind making an app successful and the hero of the story is App Store Optimization (ASO). A very broad term, ASO comprises of a lot of technicalities. Keywords indexing, app store research, etc. are just a few of the things that collectively form ASO. Let’s learn what ASO is and how its efficiency can be improved to strengthen app promotion.

Calculate for FREE how many downloads could ASO bring to your App Here!

What Is App Store Optimization?

Before we take a dive into the process of enhancing the efficiency of ASO in favour of our app, let’s first understand what ASO is. ASO, an abbreviation for App Store Optimization, is the process of putting your app out in the front on the app store with the use of proper keywords, title, app description, etc. It is, in many ways similar to Search Engine Optimization (SEO) but, is strictly restricted to the optimization of app in the app store.

Why Do We Need ASO?

As discussed in the beginning, an app needs a propellant to become famous. ASO is the required fuel to propel your app to fame. With App Store Optimization applied properly, the app becomes visible to the users, thus, enhancing downloads of your app. It also helps in increasing the ratings and reviews of the app, in turn, increasing its demand.

Calculate for FREE how many downloads could ASO bring to your App Here!

How To Increase ASO Algorithm Efficiency?

1. Appropriate String Length For App Title

The commonly accepted length of characters for an app title is in between 65-75 characters. The keywords have to be included in this range while keeping in mind that the keywords can’t be overused in a title. For best results, brevity in the title should be maintained and keywords should be used effectively and efficiently.

2. Using The Most Relevant Keywords

Any optimisation works in accordance with a trend. For your app to get indexed properly and show up in the search, it is highly important that relevant keywords are used. To find the relevant keywords, a proper analysis on the most searched keywords with respect to your app should be carried out. Observing the market trend can also help in providing a proper orientation to this process. A mobile application development company can come in handy to perform these enormous and time consuming tasks for you as they’ve the expertise and tools to perform the required analysis and research.

3. Frequency For ASO Updates

It is essential for app owners to periodically update their keywords, check for market trends, etc. This practice maintains your app’s relevance at all times in the app store. However, anything shouldn’t be overdone and it goes for mobile apps as well. Too much or too frequent changes in the optimisation process could make your difficult to locate by the users in the app store as they might be looking for something else while there would be different keywords indexing with your app, or there could be a title conflict where users might be searching for a different name while you’d have already changed it. Conversely, when used with caution, it can increase the app’s visibility. For example, including high ranking keywords in the app, using tools to monitor and analyse the trends and most importantly to wait patiently until the new keywords get indexed, can help the app in many ways. A mobile app development company can help in digging out the best keywords for your app because they know the market and the trends that can help popularise your app.

4. Know The Difference & Balance It Out

It is not always advisable to use only popular keywords or keywords that your competitors are using. It is advisable to use a mix of popular and competitive keywords because most of the times a user searches for an app using keyword(s) that are based on the type of app he’s looking for and not typically for an app that he knows about. For instance, if wants to use a restaurant app, he could just key in the words restaurant or food app. These are called short tail keywords. So, remember to prepare a homogenous mixture of appropriate keywords that are useful and work in favour of the app.

5. Shed The Excess Baggage

It is always good to know what’s holding you back and the reason for your lag. With the tools available, and the right mobile app marketing company by your side, analyse the keywords that are hindering the indexing process and/or are utilising the space unwantedly and delete them. This at times improves the app store ranking of the app, making it visible to the users.

6. Analyse The App Store Fashion

An app store search differs from a search engine indexing in a lot of ways viz., when a search is conducted on a search engine, the entire phrase is searched and the relevant keywords are indexed whereas, in an app store search, the search string is considerably small generally going up to a maximum of 4-5 words. Therefore, the title, description, and the content for the app in the app store must be kept precise and to the point.

Coda: App Store Optimization is ‘THE’ feature that promotes an app on the app store, and the future of an app depends entirely on how meticulously the ASO process is discussed and implemented as it can lift your app to glory or push it into obscurity. It is a powerful tool and should be used with precision and caution.

Calculate for FREE how many downloads could ASO bring to your App Here!

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5 Tips To Measure Your App Users Satisfaction

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When it comes to mobile app customers, there is no better friend and foe for a mobile app business, especially in the current market conditions. Earn the customer’s trust and they would be devoted to your brand but if you treat them poorly then the tables can turn towards you. In addition, the major issue is that only 5% of unhappy customers really express their discontents. And sometimes it might happen that some of them won’t even come back. So what can you really do to determine the satisfaction of your customers? Our Mobile Experts can help you increase organic downloads on your app, retain your customers on the long term and can also measure their satisfaction, check it out Here!

The most effective way to measure that is using feedback surveys and communicating directly with the customers. Being cautious regarding the customer experience and its influence on your business conversions is vital to the business’s success. Consider the following tips to measure the effectiveness of your app’s customer experience.

  • Analytic Tools

In order to get a clear picture of how the users are responding to your application, you need to understand the analytics. In addition to the integrated analytics tools provided by the app stores, there are many third-party analytics tools that can provide a more in-depth understanding about the app usage. The information provided by these tools range from user demographic to the location to data connection, in-app time sent, etc. Using this data, developers can fix the issues and can release a functional application. Moreover, the significant metrics to monitor when evaluating analytics tools include: Number of downloads, app usage, lifetime value of the user, retention rate, MAU and DAU, session length, average revenue per user.

  • In-app feedback

In-app feedback is a kind of personal interaction to get one-on-one and anonymous feedbacks from the users. This is to ensure that users can share their feedbacks internally without having to share it in front of other users as well as your app won’t have any bad ratings or reviews. As the reviews and ratings stay between the users and the mobile app developers, this would help you in building a positive public image along with building trust among the users.

  • App Session Tracking

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If your app has smaller sessions then it is possible that the users are having some sort of issue in accessing or operating the application or they aren’t interested anymore. Determine the number of time users spent on your mobile application as this may hint that you need to focus more on increasing engagement and time spent in-app. The important metrics for tracking sessions are session’s frequency, activity per sessions, average session length and bounce rate of various pages.

  • Evaluating Reviews and Ratings

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This is one of the most significant metrics in measuring the customer experience. Once your app is on the app Store, customers would react towards your application through ratings and reviews. This would allow the developers to understand the customer experience at an intrinsic level and figure out whether the user is facing any issues related to app crashing or whether any new feature needs to be added. If your app ratings fall or you have been getting negative reviews then take prompt action and solve the issues immediately.

  • User Demographics

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User demographics signifies the demographic data of customers i.e. location, age, gender, etc. This helps in customizing applications depending upon the user demographics as well as in increasing customer engagement due to the localization of the apps.

Delivering exceptional customer experience is as important as App Marketing. In order to gain more loyal customers, it is obligatory to keep tabs on what’s happening in the background and how the customers are responding to it. Thus, implement the above-mentioned metrics and tools as they can play a vital role in the growth of your application.

Check it Here for A FREE consultation on your App!

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