Month: May 2017

App Development: 6 Challenges For Start-ups

Pokemon-go-01Along with the escalated competition in the app market, developing a functional mobile app has become quite a crucial task. This greatly impacts the start-up’s companies that are trying to set their foot down in the market – whether it’s their marketing or popularity. The audience out there is not at all interesting in seeing monotonous and identical apps. This leads to a fierce competition that creates many challenges for start-up companies when they decide to develop an application.

In the current market conditions, whether you are a technical or nontechnical start-up owner, if you are planning to develop a mobile application then you should definitely reconsider. According to a report by WMC- about 44589 new iOS apps were launched in 2013 i.e.

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1450 new apps every single day. Can you imagine the rise in the number in the coming few years? But, despite the growing numbers, only few could really make an impact in the app market.

Developing a mobile app is a backbreaking task. Even reaching the app store is quite a journey.

Below are some challenges encountered by mobile app developers while developing a mobile application:

  • App discovery

The primary objective of developing a mobile application is to make everyday life simpler and productive. Bearing this in mind, building an app that gets recognized is a demanding task.

There have been many good apps that were better than the successful l ones but the good ones didn’t get the investment it needed. App discovery is immensely related to your target audience, what type of service they are expecting, their financial background and many other aspects.

Thus, keep this in mind while you are choosing a developers team because it must be chosen cautiously.

  • Development approaches

The Mobile App Development domain is as vast as the sea. There are many development approaches from Hybrid mobile app development to Cross-Platform native app development and beyond.

Deciding upon the development approach would decide the framework & mock-ups, UI & UX and many other vital elements that are required for app development. Thus, user interaction is a totally related with choosing the right development approach.

  • Device Compatibility

The market is swarming with high-tech mobile brands and this presents many inevitable challenges from screen resolution to OS requirements to RAM and many other aspects and whether your app would run on a smartphone device or a certain tablet model or phablet. The major challenge would choose the right OS because for different OS you have to choose different SDK, UI & UX, framework & mock-ups, and various iteration processes.

The application you develop must be compatible with the most recent available version of particular OS as well as on the older version of the same OS. The practical solution would be to develop an app for each different platform available if you have sufficient investment.

ASO often abbreviated as App Store Optimization is the process of optimizing mobile apps to get higher ranks in the search results. Just like SEO is for websites ASO is for mobile applications.

The better your ASO, the more likely your app will reach thousands of devices. Moreover, ASO also includes a vital component of ‘App Store Rating’ & ‘App Store ranking’.

Being a start-up, developing a mobile application can be tiring as well as astounding. Thus, before you start your app’s development process, it would be sensible to examine the market and determine the influential aspects.

ASO can be done in-house, or with the help of a single seasoned ASO consultant like Supreme Media with a track record of well-optimized apps for better efficiency

  • Performance vs. Battery

Different parameters such as app design, UI, user interaction are critical, but you should not forget the major factors i.e. Performance & Battery consumption.

If you get successful in developing an app with high-end performance; a bug-free app that functions on minimum power, then this challenge can be overcome. Developer team has to be careful when choosing the right development tool and be specific about specifications of the device as well.

  • Investment Required

After you decide the app development approach, to actually develop an application requires sufficient amount of money (for example, hiring designers or developers in case you are not familiar with the programming field). Mobile app development is not a one-time investment because after an app is fully developed; adding new features or iteration necessitates an adequate amount of money.
Market Competition

After you successfully develop an app, the next step is to launch it in the app market. Being a start-up venture, the biggest challenge is to stick out from the rest while creating an application.

Click here  to know more about ASO and what Supreme Media has to offer for your app’s success!

 

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5 Mobile App budgeting Mistakes (You Should Please) Avoid In 2017

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Mobile app budgeting is an undertaking which most of the businesses are not adequately equipped with. Regardless of the number of organizations understanding the importance of planning a mobile app budget, there are in fact very less number of companies that really grasps the essence of what it really takes to build a user-friendly, fully-functional mobile app. This knowledge difference is the reason why many underestimate the significance of the resources, budget and time they require in building a valuable product. Check out the five mobile app budgeting mistakes companies make and you as an entrepreneur can avoid:

App Marketing or what we can also call App Store Optimization plays a vital role in driving user acquisition and growth and as the app market has become highly competitive, just like any other service or product, your mobile applications also need to be promoted in order to rank higher in an App Store’s search results. But all too often, the aspect of marketing takes the backseat.

Most of the entrepreneurs while paying attention to the mobile app development process, forgets to focus on App Store Optimization altogether. And this is how they fail to capture customer’s attention for their app. Setting up a budget for app marketing will help you familiarize people about the benefits and usability of your app which in turn would lead to more downloads and profits.

  • Prioritizing App’s UI

Even though a powerful UI can boost the user engagement, the app functionality is what delivers the actual benefit. To make the app appear more attractive, entrepreneurs focus more on UI (user interface) but overlook the app’s functionality. If you want to build an app with great user experience then you need to set a proper budget for its back-end infrastructure which will ultimately bring forth a business boosting app.

  • Excluding Cross-platform app development

Many entrepreneurs set up their budget only for a single platform and are oblivious to the involvement of cross-platform development which eventually restricts the possibilities of gaining more profit from their app. As customers today are divided on numerous platforms thus incorporating cross-platform mobile app development in your business strategy can help fabricate functionality that serves the need of large section of end-users.

  • Thinking Mobile apps and websites are correlated

Websites and Mobile apps both are two different elements and you cannot set the budget of your app taking into consideration the budget of your website. Developing a mobile app involves more complexities which add to the overall cost, thus it requires more budget than developing a website.

The above-mentioned five aspects are highly important mobile app budgeting factors. However, they are generally altogether absent when budget propositions are being formulated. If you haven’t contemplated these aspects, then you have only planned a budget for your project, not a functional, feasible mobile app.

Check it out here to get in touch with our mobile experts for a FREE App Marketing Consultation !

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APP MARKETING: HOW TO MAKE YOUR APP SUCCESSFUL?

3640-01Driving app downloads and retaining users are among the biggest challenges facing developers and marketers, especially in today’s overcrowded marketplace.

There’s an estimated 2.2 million apps in the Apple App Store alone, with another 2.8 million in the Google Play store as of March 2017. How will your app stand out amid these millions of competing apps? It’s not anymore enough to have just a good app – you will need to be one of the best in the world when it comes to app promotion.

Ensuring that app download numbers are up and user engagement is created is crucial to the success of any app, but at least 90% of new users are lost within the first 4 weeks and are unlikely to come back.

Furthermore, only about 1% of the new users are still active by the end of 6 months.

Here are five areas all app developers and marketers should focus on to help retain customers on the long term and increase user rates:

  • Understand your customer’s’ intent

While this should go without saying, developers and marketers too frequently forget who their audience is.

marketers too frequently forget who their audience is

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That’s a critical oversight, especially when executing tactics to drive further engagement. Sending a message or coupon based on an action performed by the user in the moment, or not long thereafter, will be more successful than sending the same message to all users.

The more precise you can segment, the more likely you’ll drive the engagement and conversion you’re looking for.

  • Serve an untapped market

Snapchat continues to be one of the most popular apps, year-after-year.

While it rose to prominence based on its unconventional approach to messaging, it has remained on the top of the charts because the developers didn’t stop there.

grow the application’s functionality to fill new gaps and reach new audiences

The developers identified a unique need in the market, then they developed a product they knew would have high adoption rates, and then they focused on growing the application’s functionality to fill new gaps and reach new audiences.

What was just a novelty messaging tool, became an important global media platform.

Studies have shown that majority of the apps are discovered accidentally through searching app stores. Unlike search engine algorithms, best practices or app store search algorithms are not available for public so the best way to go about it is by sticking to the basics: Keywords, Downloads and Ratings. The better the ratings are, the more the chances of app being found are. Of course, the keywords being used are equally important—they should not be generic and must focus on the target market specifically

  • Nurture your relationships

Your role doesn’t stop at the user downloading your app, that was the easy part of your job – the hardest is now in retaining that user.

Shovel Buddies GIF - Find & Share on GIPHY

But many marketers and developers will drop the ball, ignoring the type of engagement tactics that will keep your users coming back to your app.

always think how you can enhance or personalise experiences

To keep the connection with your users alive, make sure you are always thinking of how you can enhance or personalise their experiences. Remember to engage them on an ongoing basis to form a relationship and give them new reasons they should continue to use your app.

It’s about making your product ‘stick’ and become indispensable to the user.

  • Feedback leads to progress

It’s essential to listen to feedback from your users, as they have the most interaction with your app and are the ones whose suggestions for improvement should be taken into consideration.

keep a close eye on your ratings

Keep a close eye on your ratings, app reviews and always be thinking of how you can incorporate their feedback to develop a better version of your app.

Instagram is a fantastic example of an app staying on top of user feedback. With an algorithm change back in March of last year, Instagram focused on feeding users with more relevant images, improving user experience.

  • Leave room for growth

When Pokemon Go was launched in July of last year, it quickly became a global phenomenon, reaching over 500 million downloads within five months.

But that craze was short lived, and Pokemon Go startedlosing millions of users a day. The reason why can be debated, but it’s likely there was insufficient further development to maintain user engagement long term.

Understanding how to continue to incentivize users beyond the initial launch is a key in ensuring your retention numbers remain high.

Our Mobile Experts can help you retain your customers on the long term, Check it out here!

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