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Mobile app budgeting is an undertaking which most of the businesses are not adequately equipped with. Regardless of the number of organizations understanding the importance of planning a mobile app budget, there are in fact very less number of companies that really grasps the essence of what it really takes to build a user-friendly, fully-functional mobile app. This knowledge difference is the reason why many underestimate the significance of the resources, budget and time they require in building a valuable product. Check out the five mobile app budgeting mistakes companies make and you as an entrepreneur can avoid:

App Marketing or what we can also call App Store Optimization plays a vital role in driving user acquisition and growth and as the app market has become highly competitive, just like any other service or product, your mobile applications also need to be promoted in order to rank higher in an App Store’s search results. But all too often, the aspect of marketing takes the backseat.

Most of the entrepreneurs while paying attention to the mobile app development process, forgets to focus on App Store Optimization altogether. And this is how they fail to capture customer’s attention for their app. Setting up a budget for app marketing will help you familiarize people about the benefits and usability of your app which in turn would lead to more downloads and profits.

  • Prioritizing App’s UI

Even though a powerful UI can boost the user engagement, the app functionality is what delivers the actual benefit. To make the app appear more attractive, entrepreneurs focus more on UI (user interface) but overlook the app’s functionality. If you want to build an app with great user experience then you need to set a proper budget for its back-end infrastructure which will ultimately bring forth a business boosting app.

  • Excluding Cross-platform app development

Many entrepreneurs set up their budget only for a single platform and are oblivious to the involvement of cross-platform development which eventually restricts the possibilities of gaining more profit from their app. As customers today are divided on numerous platforms thus incorporating cross-platform mobile app development in your business strategy can help fabricate functionality that serves the need of large section of end-users.

  • Thinking Mobile apps and websites are correlated

Websites and Mobile apps both are two different elements and you cannot set the budget of your app taking into consideration the budget of your website. Developing a mobile app involves more complexities which add to the overall cost, thus it requires more budget than developing a website.

The above-mentioned five aspects are highly important mobile app budgeting factors. However, they are generally altogether absent when budget propositions are being formulated. If you haven’t contemplated these aspects, then you have only planned a budget for your project, not a functional, feasible mobile app.

Check it out here to get in touch with our mobile experts for a FREE App Marketing Consultation !

 

 

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