Month: April 2017

A guide On How To Choose App Store Screenshots

iOS-App-Store-Games-Needs-Videos-Just-Like-on-Google-Play-441255-2A beginner’s guide

Here’s an interesting question — How many of you read an app’s description before downloading?

Less than 2% , apparently. And obviously, only a fraction of those read it completely. Since users are not interested in reading the description of your app, what other aspects of your store listing can you use to attract potential users? Simple, app screenshots. All one needs to do before downloading an app is to look at the screenshots, read the first few lines of the description without clicking on ‘More’ and decide.

Since App Store screenshots play an important role in getting new users to try your app, lets’ take a look at some ground rules which will help you make your screenshots perfect.

Check it out here for a free App Marketing Consultation!

1. Use all the slots

Both iOS App Store and Mac App Store allow you to upload a maximum of 5 screenshots for an app. However, many developers, especially on the Mac App Store do not utilize all the screenshot slots that are available. In most cases, one cannot represent everything their app can offer in less than 5 screenshots. So, it’s always advisable to use all the screenshot slots Apple provides you.

2. Narrate a story

Pick the screenshots of your app in action, not mocks or edited ones. Screenshots you use on your store listing should look natural. They should be a virtual walk-through for anyone who is evaluating whether or not to download your app.

3. Highlight key features

Most apps have a signature feature/s that differentiates itself from other apps. App Store screenshots are probably the best place to showcase these features. Make sure that at least a couple of your star features are showcased in the set of screenshots you upload.

4. Add text to images

Imagine a comic strip in which all the talk bubbles are empty. Even if it might be one of the greatest comic strip in the world, no one would get it. The same applies to App Store screenshots too. Use crisp text that describes your screenshots concisely. Choose background colors which suit your app’s appearance.

5. Test your screenshots

If you have an Android app, you get an added advantage of A/B testing your screenshots. This gives developers a chance to see which screenshots are working for their target audience. You can choose the split ratio i.e if you want to do a 50–50 or a 60–40 A/B.

Though the App Store does not have this option, it is recommended that you change and evaluate your screenshots from time to time till you are satisfied. Track metrics like Product Page Views to Downloads to see which screenshots are performing better.

Mobile experts from Supreme Media have been testing screenshots on (iOS and Android) and have got a lot of learnings for increasing downloads by experimenting our screenshots.

Check it out here to estimate for free how many downloads could our mobile experts bring to your App!

 

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Mobile app budgeting is an undertaking which most of the businesses are not adequately equipped with. Regardless of the number of organizations understanding the importance of planning a mobile app budget, there are in fact very less number of companies that really grasps the essence of what it really takes to build a user-friendly, fully-functional mobile app. This knowledge difference is the reason why many underestimate the significance of the resources, budget and time they require in building a valuable product. Check out the five mobile app budgeting mistakes companies make and you as an entrepreneur can avoid:

App Marketing or what we can also call App Store Optimization plays a vital role in driving user acquisition and growth and as the app market has become highly competitive, just like any other service or product, your mobile applications also need to be promoted in order to rank higher in an App Store’s search results. But all too often, the aspect of marketing takes the backseat.

Most of the entrepreneurs while paying attention to the mobile app development process, forgets to focus on App Store Optimization altogether. And this is how they fail to capture customer’s attention for their app. Setting up a budget for app marketing will help you familiarize people about the benefits and usability of your app which in turn would lead to more downloads and profits.

  • Prioritizing App’s UI

Even though a powerful UI can boost the user engagement, the app functionality is what delivers the actual benefit. To make the app appear more attractive, entrepreneurs focus more on UI (user interface) but overlook the app’s functionality. If you want to build an app with great user experience then you need to set a proper budget for its back-end infrastructure which will ultimately bring forth a business boosting app.

  • Excluding Cross-platform app development

Many entrepreneurs set up their budget only for a single platform and are oblivious to the involvement of cross-platform development which eventually restricts the possibilities of gaining more profit from their app. As customers today are divided on numerous platforms thus incorporating cross-platform mobile app development in your business strategy can help fabricate functionality that serves the need of large section of end-users.

  • Thinking Mobile apps and websites are correlated

Websites and Mobile apps both are two different elements and you cannot set the budget of your app taking into consideration the budget of your website. Developing a mobile app involves more complexities which add to the overall cost, thus it requires more budget than developing a website.

The above-mentioned five aspects are highly important mobile app budgeting factors. However, they are generally altogether absent when budget propositions are being formulated. If you haven’t contemplated these aspects, then you have only planned a budget for your project, not a functional, feasible mobile app.

Check it out here to get in touch with our mobile experts for a FREE App Marketing Consultation !

 

 

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Key Differences Between SEO and ASO

seo and aso-01

I think it’s fair to say that the vast majority of the readers are familiar with the idea of Search Engine Optimisation.

In a nutshell, the simplest definition of SEO is that Search Engine Optimisation is a process of increasing the visibility of a website in the search engines.

Of course, those more familiar or working in SEO will know that modern SEO is much more than simply increasing rankings or visibility.

What is ASO (App Store Optimization)

App Store Optimization is the process of improving the visibility of an app within the App Store.

The way to look at it is to see the App Store like a search engine. Just like with discovering content via Google, people search and discover apps by using the app store’s search system.

You can say that, in a way, an App Store is a search engine for apps. ASO service provider like Supreme Media can help you optimise your app to have higher ranking on the stores thereby driving more organic installs.

The Main Differences between ASO and SEO

Ranking Factors

The main difference between ASO and SEO is the complexity or at least what we know about the ASO ranking factors.

While we know that Google is using over 200 ranking factors to determine which page should rank for what and in which position, we know very little about the ranking factors on the App Store. And the list of known factors is nowhere near as long as 200.

The list of known ASO ranking factors is much shorter. Here’s a list of the main ones below:

App Title – one of the most important parts of ASO. Pick the right title using relevant, well-researched keywords.

App Keywords – a very important field on the Apple’s App Store. It’s a little bit like the now obsolete Meta keywords tag. But this one actually has a big impact on the App Store rankings.

App Description – this is where you can explain what your app is about and encourage people to download it.

App Downloads – the number of app downloads seems to be one of the key factors. Popular apps rank higher.

Backlinks – these have no impact on the ranking of your app on the Apple’s App Store.

However, some people believe that backlinks can influence your ranking on Google Play. This makes perfect sense, given that Google already has a similar algorithm in place for its search engine.

App Ratings and User Reviews

This is another big difference between ASO and SEO.

On the App Store, each app has its own rating. Ratings act as social proof for the app: people are much more likely to tap and download an app when they see that it has a good rating.

And vice versa, even if an app manages to rank high, it is unlikely to get downloads if the ratings are poor.

Reviews play a very similar role; users’ decisions on whether to download an app or not are often influenced by reviews.

Keyword Research

Keyword Research is a crucial part of SEO. It is also very important for anyone working on ASO.

However, there is one big difference: when it comes to Google, we can access accurate data with monthly search volumes for keywords using the AdWords Keyword planner.

But there is no way to get accurate keyword data for keywords searched on the App Store. Of course there are some useful ASO tools available.

However, none of them will give you the sort of data that SEO professionals take for granted when it comes to search engines.

App Poverty

The majority of app developers operate under the poverty line. This means they hardly make any money from their apps. As the app stores get crowded with more and more apps, the demand for ASO will grow.

Summary

I hope this post gave you a good idea about the major similarities and differences between App Store Optimisation and Search Engine Optimisation.

Both have a similar goal: to increase the visibility of an app (ASO) or a website (SEO).

Get a Free ASO Consultation With Our Experts Here.

 

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