A New Tool For App Developers Is Changing The Way You’re Publishing Your Apps

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App Publishing can be a pain in the a** when it comes to filling all the areas. Keywords, App Title, Subtitles, Promotional Text, Screenshots… Unless you are an ASO Expert or a stunning marketer, most of the time, app publishers doesn’t really get the best of their app market page, loosing a significant amount of search organic downloads.

AppReady wants you to have the best app market for an affordable price, let’s get a look at their website.

What is AppReady?

Currently in Beta Early Access, we couldn’t have access to their platform. they plan to open their platform early October but we could find plenty of informations about the future platform on their website.

“AppReady offers a fast and affordable way for developers to get a Professional App Market Page with a dedicated ASO Expert and a stunning Instant Screenshot Service that’s let’s you create and download your creatives instantly.” Appready website

A “dedicated ASO expert” ? for an “affordable price” what it’s all about ?

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AppReady wants to put an end to the struggle for indie developers and small companies looking for an ASO Expert. They want your app to be ready to publish when you want it and gives you a dedicated ASO Expert for a stunning starting price of 99$. That’s an ambitious statement.

It’s true that unless you know how to use tools like Mobile Action/App Annie and can engage on a monthly basis or the budget to go with the agencies for your ASO needs, App Store Optimization is much of a “luxury” process for indie developers and small companies/studios.

How is the platform working ?

Because sometimes one image tells more than words, here’s how they describe the process.

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This is like ASO “on demand”, anytime you need to have your market page done, you can go on their platform order what you need and they assign an expert for you. Which seems pretty fair. Automate the texts is not an option in order to keep a decent quality and having an ASO expert working on your app will bring professional quality to your app market page. All this in 24 hours, which seems very ambitious.

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What about my screenshots?

That’s when the platform starts getting very interesting. They promise you HD screenshots for the unite price of 9,99$, how is that possible?

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“Choose over 15 different wonderful templates” gives us a hint on this feature. AppReady will allow you to create your own screenshots from their different templates for the unique price of $9,99. We can’t wait to try it!

Early Access and Free orders

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Yes you read it right, they’ll do free orders on their opening if you subscribe here to their Early Access. This is probably a way for them to test their tool and in the same way bring users to their platform. Which seems fair for a new tool.

So, is it worth it?

Sit Back Relax and Order Your Market Page

ASO and App Publishing is a challenge for app publishers since the beginning. The market is right now divide in two sides. ASO Tools which are great and useful but only if you know how to use it and need it on a monthly basis and agencies that are sometimes too expensive for indies and small companies.  In either way, those solutions are not ones for your wallet if your app doesn’t generate revenue.

AppReady seems to break those two sides with a new solution for ALL the mobile developers. From the big game studio to the indie developers, getting your app market page from a professional for 99$ is a serious promise and we can’t wait to try this new tool.

On their Product hunt page it says that they will open the platform early October. We definitely on their Early Access list!

You can subscribe to their Early Access here.

Tell us what you think in the comments!

 

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Mobile Marketing Tips That Will Take Your App To The Next Level

shutterstock_436366321-e1488383661114You want more app downloads, don’t you?

I’m guessing that you answered with a “yes,” since this article’s title is all about increasing your app downloads through mobile marketing — and you clicked it.

Well, I’m glad you’re here.

Just like what the title says, I am going to share with you some mobile marketing best practices that will help you skyrocket your app downloads.

I promise you that if you take action on the tips that I’ll share, you’ll see better results out of your mobile marketing campaigns, one way or the other.

Let’s hop right in.

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  • Use Geotargeting

If you don’t already know, geotargeting is a marketing practice that involves two parts: Using geolocation to determine an Internet-connected program user’s real-world location, and delivering content to that person based on his or her current geographical bearing.

Geotargeting is often integrated into online advertising and search engine results. A user’s particular area, country, state, region, or city can be obtained via IP address and ISP determination, GPS signals, geofencing, and the like.

People using smartphones are great geo-targets for mobile marketers. The determined location of these individuals may contain details about their current mindset and environment at a particular time.

With the information obtained from identifying a person’s local vicinity, the marketer can show more relevant ad offers and location-based services to the potential prospect’s current situation, leading towards a higher probability of a sale.

One good example that enables geotargeting that you may have probably already experienced is this pop up from Google’s homepage.
Geo-Location

Now you may be asking, why does Google want to know my location?

If you go to the Google Settings app on your Android-operated mobile phone, click Location, and click Google Location History, you could see Google’s answer to your query.

Location-History

Two quick examples that pop into mind when I hear the word geotargeting is content automation and geofenced push notifications.

  • Location-based content automation

Companies can use platforms that specialize in automatically diversifying geotargeted content as to set up a system wherein mobile app language, used texts, and displayed results would vary depending on your current location.

An automated geotargeting system can be configured wherein accessing an app inside particular stores to browse through its products would only show promos, offers, and available merchandise unique to that location.

  • Geofenced push notifications

A geofence is a virtual boundary or perimeter for a real-world geographic area that is usually defined by GPS or RFID technology. Having a mobile device enter or leave that particular area triggers an automated software response.

A push notification is a notification that pops up on a mobile user’s device without the user having to use the device or open any apps to receive the information.

With the right programs, geofenced push notifications can be set up so that messages containing discounts and promos can automatically appear whenever a person would bring their phones inside the preset area.

One such tool that allows you to geotarget your website is Geolify. The software allows the visitors who enter your site to see different sets of content depending on their location based on their respective IP address.

Also, with its nonintrusive geolocation, territory details of page guests can be seamlessly acquired without requiring them to click on any prompts.

For A FREE Mobile Marketing Consultation, Check It Out Here!

You can obtain statistical data from this feature as to where most of your potential market is located in the real world, and mold your marketing campaigns accordingly to their respective local cultures and trends.

  •  Adopt cross-channel integrations and optimizations.

Not everyone uses social media on his or her phones, and not everyone goes on his or her desktop computer to watch Youtube.

Everybody does things uniquely, and so do you.

Cross-channel integrations and optimizations enable you to meet your prospects wherever they’re most comfortable at.

Cross-channel commerce is a marketing strategy that involves seamlessly and interchangeably integrating multiple channels to promote, sell, and interact with your customers.

With these techniques, products that were initially advertised through one medium could be remarketed in other platforms as well. That way, whether potential consumers would be reading news on websites or checking their emails, they’d still see the ad that you had intended for a different channel.

LinkTexting is one good example of a program you can use for cross-channel integrations. Not only is it tested and proven to help its users convert their desktop traffic into mobile app downloads, but the web-based tool is also user-friendly and affordable.

To give you a run-through on how cross-channel platforms work, I want you to picture out this scenario with me with LinkTexting as our sample tool.

You’re browsing through a website using your desktop computer. As you scroll, an advertisement for a mobile application catches your attention. Interested by the app shown in the ad, you click on the link, and it opens up a landing page detailing attractive features you can get from the app.

In that same landing page, you see a widget asking you to input your mobile number to receive the download link. You type in your phone number, hit the send button, and within seconds receive a text message on your phone containing the hyperlink.

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You click on the link and are taken to the app store page where you can download the mobile application. You download the app, and the mobile marketers achieved their goal.

Cross-channel marketing takes customer experience to the next level by making sure that they get consistent and smooth-flowing brand experience no matter the device or platform they opt to use.

  • Focus on in-app marketing

It is an understatement to say that people spend a lot of their time on mobile phones within apps.

In fact, according to nydailynews.com, 88 percent of a mobile user’s time consumption is spent within apps as compared to only 12 percent in mobile web browsers.

That being said, there’s no better place to hit mobile application consumers than within the phone apps themselves.

Here are some quick ideas that you can try out in your next in-app marketing campaigns.

  • In-app promo offers and push notifications

Keep users happy and hooked to the experience by sending loyalty statements via push notifications. Then raise awareness by revealing offers and promotions through the app.

Take this to the next level by partnering with other brands, apps, and companies. Offer discounts and in-app rewards whenever users would complete transactions on affiliate links with the app.

  • Review incentivization

As the name implies, offer freebies, discounts, and special features whenever people rate your app. Doing this will helps in the app store optimization process by increasing your brand’s leaderboard rank. More stars mean more downloads.

  • Referral programs

One of the best ways to market your product is to ask users to invite more users. Offer in-app rewards of other incentives as a small commission for people who can convince others to avail of your products and services.

  • Track your mobile marketing campaign’s performanceOnline tools like Count.ly gives you real-time analytics for your app. The platform gives you a better insight of how your apps are doing by showing your apps number of online users, unique users, where your users are referred from, etc.The more you track your app’s performance, the easier you can optimize your mobile marketing campaigns so you can get better app downloads.

Want more tips?

Stay tuned and check back regularly. We’ll be posting more mobile marketing tips soon.

Also, if you found the tips shared in this post to be helpful, then please take three seconds of your time to click the share button. Cheers!

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7 Crucial Tips To Promote Your App For Free

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Mobile app discovery is one of the toughest tasks facing indie developers. Around 270 billion apps are forecast to be downloaded across global app stores in 2017, an increase from 228 billion last year (data from Statista). If you’re a budget conscious developer, ad networks may not be the first feasible point of call to acquire new users.

  • Consider your app store distribution strategy

Don’t limit yourself to just iOS or Google Play App stores. The smart strategy to increase your chances for more downloads is to launch across other app stores in geos in which you’re launching into. The core duo are of course Apple’s App Store and Google Play. Beyond these two market leaders, there are a myriad of other additional app store options available.

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Number of apps available in leading app stores. Statista, March 2017

Research and try different selections of relevant keywords to increase the organic visibility of your apps. Using tested keywords in your app title or name is a proven method to increase app store rankings. It’s worth noting that utilising keywords multiple times doesn’t increase your rankings on app stores. It is critical to test different combinations of keywords, descriptors and synonyms to discover which combination yields the best organic search results. In our experience it’s preferable to appear in the top five search results of a targeted specific keyword search, than compared to appearing in a top 100 list of a more generic keyword search. Additionally, if you wish to explore professional premium App Store Optimisation (ASO) tools, there are a number of key providers which can fulfil this need like Supreme Media.

  • Explore cross promotion communities and promote yourself within

Ad networks are a powerful and proven channel for acquiring news users. If your development studio doesn’t have the necessary budget to invest in ad networks yet, you should explore the various cross promotional communities available for free.

Most of them work on the same premise – a network or community of app developers exchanges users or ads for free. This is a strategy which can benefit everyone, whether you are a new indie developer or part of a large franchise of mobile games. Many leading app developers use cross promoting as a primary means to increase downloads when bringing new apps to market.

Integrating a cross promotional mobile ad strategy has powerful benefits. Developers can conduct highly targeted ad delivery with options to choose specific geos across various vertical industry sectors, e.g. deploying banner ads for a casual puzzle mobile game launching into UK, France, Germany and India, across similar casual gaming titles. Once developers have activated a cross promotional ad campaign, they can then capture and evaluate their campaign data, such as being able to view click-through rates and gauge impressions. To optimise your cross promotion activity, you’ll of course need to conduct lots of testing and analysis to deliver the best results.

  • Implement a creative, engaged and targeted PR strategy

As you’re intimately involved with the development of your app, this makes you eminently qualified to promote it across target media outlets, influencers, blogs and social media platforms. Ensure you create an end-to-end PR strategy to help create buzz and excitement. For example, app gamers like to hear about up and coming new games which possess unique features and innovative gameplay mechanics/graphics.

Other possible news announcements include interviews with lead developers, leveraging any notable IPs which may be involved, inviting influencers/journalists to your development studio, writing development blogs and providing insights and recommendations to your community. Also, nurturing an inspired and engaged community is a great source of feedback and ideas, so it’s important to be responsive to your fans and media.

Research and try different selections of relevant keywords to increase the organic visibility of your apps. Using tested keywords in your app title or name is a proven method to increase app store rankings. It’s worth noting that utilising keywords multiple times doesn’t increase your rankings on app stores. It is critical to test different combinations of keywords, descriptors and synonyms to discover which combination yields the best organic search results. In our experience it’s preferable to appear in the top five search results of a targeted specific keyword search, than compared to appearing in a top 100 list of a more generic keyword search. Additionally, if you wish to explore professional premium App Store Optimisation (ASO) tools, there are a number of key providers which can fulfil this need like Supreme Media.

  • Optimise app design and visual assets

App store logo 

Ensure that at your app logo or app store icon is clear, succinct and eye-catching. . Research what your competitors are doing and deliver something unique for potential new users. Test a few different candidate logo options via a/b testing, and see what delivers the best results.

App store screen grabs and descriptors

Using your best screenshots which sell the unique propositions of your app. Regardless of your app’s category or key functionality, this part of the app store experience needs to be executed with finesse. Ensure you include descriptors for your screen grabs, highlighting features/benefits/selling points. Consider using video content if relevant as this is a potent way to communicate your app’s key benefits and messaging within a few seconds.

  • Enter business and consumer awards programmes

Shout about your successes and achievements by promoting your talent and apps through various award platforms. This is a potent way to gain the respect of your target audiences and your industry peers. Winning awards recognises business achievement accolades, that resonate with audiences whether consumers, investors or other.

  • Build a microsite or website

Many indie developers forget to implement this vital step. Establish a website or microsite as a key destination for all your important stakeholders, whether they be consumers wishing to be notified about your latest app updates, or businesses researching your latest blog or publicity. In our experience, a good site empowers you to engage with traditional marketing practices like SEO, banners and link exchanges. Often enough, having a simple site with app store download options is sufficient.

Check it out Here to  estimate for FREE how many downloads could ASO bring to your App!

 

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Google Play Vs App Store : App Store Optimization 2017

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Many developers decide to have their apps in both, Apple App Stores and Google Play. This is a great idea! However, to optimize your app perfectly in both stores, it is crucial to understand that there are differences. Many things that are really important for Google Play, are not even considered by Apple App Store. That being said, you need to know about these differences in order to optimize the best way in each app store.

Keywords and the App Store Algorithm

To do App Store Optimization effectively, it is crucial to understand the algorithm used by each app store. Even though, the algorithm, classifying and ranking apps is not public, you will see that some trick in the Google Play Store won’t work in the Apple App Store. Let’s have a look on the most relevant difference: The App Store Algorithm.

Keywords play an important role in both stores, but the way they are read is different. Both take into consideration the app developer’s name and the app title when showing the search results for specific users. Other elements vary either in weighting or are specific for one of the stores.

The algorithm of both the stores, is also influenced by the total number of downloads and the number of downloads in a short period. To classify the app, the algorithms combine and scramble keywords present in your app listing.

Tweaking Google Play’s search ranking algorithm

Google Play Store’s algorithm takes almost every textual element into consideration for keyword indexing. The most relevant keywords come from the app title, short and full descriptions of your app. However, other elements like the developer name, URL and package name might also influence your keyword rankings.

ASO Tip: In order to get a keyword indexed, it needs to be included between two to five times in the Google Play description or once in the App Title or Short Description.

Looking behind Apple App Store’s search algorithm

While Google is relatively flexible in finding keywords, Apple provides a specific field to write your keywords. Sometimes Apple App Store’s ranking algorithm gets keywords from your competitors and the category name. Apart from that, it is believed that Apple’s algorithm takes into consideration apps that produce higher revenues.

In contrast to Google Play, at Apple App Store, it is not advisable to repeat keywords in the title and in the keyword section due to field limitations. Also misspelling words and repeating the word in the singular and in the plural forms, is not a good strategy.

ASO Tip: When thinking of long tail keywords, use the separate words in the keyword field to save valuable space and to keep the option to combine keywords.

Supreme Media helps you to track the performance of your app in the chosen keywords, giving you suggestions of keywords and also the traffic related to the chosen ones. By doing this, you can also list some of your competitors, and in addition, you can track their performance in these keywords. Click here to check it out.

While everyone is waiting for the all new App Store, Google Play made some layout changes too. In the end of 2016 and early 2017, they have been experimenting with different search result layouts. It looks like these experiments now result in three different layout options.

In concrete, that means, if the search term matches the brand name of a specific app, Google Play gives you a more detailed preview of the best match. Thus, not only app title, icon, developer name and the average rating are shown in this listing, but the number of reviews and downloads, content rating as well as screenshots and the preview video (if available).

ASO Tip: Make sure you have your brand name clearly included in the app title to ensure, your app is shown in this layout. Also, make your screenshots appealing and recognizable even when they are displayed in a very small size.

Moreover, if Google Play thinks, you are searching for a very specific app, it shows the app icon and full title even directly within the search suggestions while you are typing. (Layout Option 3 will most likely influence the number of app page visits since clicking the search option with the icon will bring the user directly onto the specific app page.)

App Page / Store Listings

While Google shows the average of your rating, Apple shows the recent reviews and ratings – every time you update your app, the old reviews and rates are gone. At least it will be like this till iOS 11. Afterwards, Apple will provide users with a total average rating and all-time stars count (instead of current app version rating only).

ASO Tip: This is good and bad news for all iOS devs. If your app already shows a positive rating, this is fine and you finally won’t have to start all over again after an update. If you still lack of ratings and reviews, you should get active by now since the rating will become an essential selling point with the new layout.

Let’s come to the possibilities of customizing an app page with visuals. Google allows up to 8 screenshots per localization and one preview video. Plus, it asks for a feature graphic banner, which is shown above the app title and icon or at any featuring spot in the Play Store, if the app is featured. So far, Apple allows a custom background, up to 5 screenshots and one video, however with the new update, some chosen apps will get a promo banner, placed above the app name and app icon. (we will keep you updated on this)

App Updates

Unfortunately, to make changes in everything, apart from your description, what’s new text and URLs, you will need to be approved by Apple. However, at Google you can submit changes immediately. To make the process of publishing in both stores easier.

Different app platforms – different audience

Both mobile stores seek for bringing high-quality mobile apps and games to the right users. But in the end, both serve two – in some points very different – audiences.

What fits for both user bases, visual elements attract the most. Google Play’s users, however, decide more quickly than Apple’s users do. Android phone owners take their download decisions based on feature graphics, icon, rating and the short description, which means they interact less with the page than iOS users, who even scroll to check all your screenshots. In general, it can be said, that users in the Apple App Store are more likely to catch up on the app with the help of various app page elements.

ASO Tip: It is important to know where you to put your efforts to attract your potential user. Thus, A/B testing your app page is recommendable.

Due to the huge offer of free apps, users of Android users are less likely to download a paid app. This fact makes it even harder to profit with an app offered for Android. It is easier to achieve direct sales via Apple App Store, even though, both stores get 30% of sales.

Conclusion

Both stores have their advantages and disadvantages when it comes to offering your app. Together, they count the largest number of apps just as well as the largest user base. Within this article, you now have all the necessary information you should know to succeed in the ASO of each store.

Calculate for FREE how many downloads could ASO bring to your App, Check it out Here!

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How To Drive Local Downloads With Your App Description

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Writing a persuasive app description is a crucial part of App Store Optimization, but it is often overlooked by app publishers. Before we jump in, it is important to note that crafting an app description for your local business is different than writing one for any other sort of app. It is less about getting found in the app store, and more about getting recognized by your current customers. More specifically, if you are a local pizza shop, you want your regulars to be able to easily recognize which app is yours when they search the app store to download it.

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The most important thing to consider is that you have 255 characters to convey your app’s worth. That is roughly 3-4 lines of text that a user gets to see on your app’s profile without having to tap on “more” to extend to the full description. This first block of the Description is known as “above the fold” text that is shown to the user without them having to make an effort to dig deeper. Users will only click the “more” button if the initial piece of text excites or intrigues them. Unfortunately, less than 2% of app store users actually open the full app description – many ignore it entirely. As a result, your app’s description – especially the first 3 sentences – should convey the value of your app and appeal to their needs.

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The app description is also intertwined with search queries in both the Apple App Store and the Google Play Store, but they have a different algorithm implemented. For the Google Play Store, your app description is extremely relevant for ranking in search results. Google will pull keywords from this text in order to decide its category and relevance. So make sure to add your keywords in the first few lines of the app description in a natural way (N.B. do not force them in there or use keyword stuffing).

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For the Apple App Store, iOS does not scan your app description text for keywords. In this case, the “keyword” field is going to be the most important place to include them. However, this does not mean that you should leave them out of your App Store description. If someone were to search for an iOS app on Google.com, Google would still use your app description to determine the search results.

Writing tips:

  • Reward: Best practices for app marketing include offering an instant reward for customers who download the app. For instance, “10% off your first order when you download the app.” The app description is a great opportunity to highlight this reward or offer. By leading with this, your customer will understand the value of downloading the app at first glance.
  • Localization: As we mentioned, your need customers need to be able to recognize you in the app store. While this starts with your app icon, users will most likely scroll to the description to make sure they are downloading the right app. For this reason, you should provide a short introduction of your businesses, including the location (i.e. Pizza Project in La Jolla, CA).
  • Key features: Even if your app has 20 different functions, focus on mentioning only the core features. You can highlight each of these features by showing how it will help your customers. Make use of bullet points here, as it is friendly to fast reading.
  • Credibility: The description should also include a credibility statement. The best way to do this for a local business is by including a one-sentence customer review alluding to the app’s value. This third-party endorsement will help to build credibility when there are no reviews for your app yet.
  • Narration: According to Entrepreneur, “the form and manner of the entire narration of the description should be from the point of view of how a user would use the app, rather than from your own point of view as the creator.” The user should be able to picture themselves using the app and value its features.

If you follow this simple template, you can create a description that works in your app’s favor:

App Description Template for Small Businesses

**Good place to enter your promotion**

Name your restaurant, it’s location and a unique value (make sure people know they have the right establishment). Give a short description of the apps main functions, i.e. what will they app downloader get.

“Add the best review or quote here from one of your customers, either about the app or about your business” – Name

App Description Example

**Get a free 24oz. drink when your download our app!**

Pizza Palace in San Diego is the place for friends, family, and the Best Pizza in town. This app is a convenient way to order, pay and pick up our Italian specialties. Rewards are built in, so you can start collecting stamps towards free pizza and sandwiches as soon as you download the app!

  • Mobile ordering: Place your order and pick it up from the store.
  • Rewards: Collect stamps and redeem rewards for a free pizza or sandwich.
  • Menu: View our entire menu on the app.
  • News: Stay up-to-date with offers and events with our personalized messages.

“The pizza has the most delightful, flaky crust and homemade pizza sauce. Just the right amount of garlic and tomato perfectly proportioned and topped with the best cheese.” – The Foodies

Conclusion:

Writing your app description might come as an afterthought, however, it is equally important as any other part of your app’s listing. It can contribute to more downloads and more highly engaged app users. ASO service provider like Supreme Media can treat your app store description and get your customers emotionally excited about downloading and using the app.

Check it out Here to try our new ASO calculator and estimate FOR FREE how many downloads could ASO bring to your App!

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App Store Optimization: Main Goals And KPIs To Track And Measure

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What is not measured, can’t be improved.

But what are the key performance indicators (KPIs) for mobile app businesses?

What should we measure and how do we understand that our marketing efforts are effective and bringing results?

Mobile apps have different goals at different product stages. Their main intents could be:

  • driving installs,
  • reducing customer acquisition costs,
  • increasing revenues from the app,
  • improving user retention,
  • reducing churn rate,
  • working on engagement rates,
  • increasing the volume of Daily or Monthly Active Users (DAU / MAU).

ASO goals and main KPIs to track

Mobile app marketing and user acquisition can be done in-house, or with the help of a single seasoned ASO consultant like Supreme Media with a track record of well-optimized apps for better efficiency.

One way or another, App Store Optimization process enters at any stage of the product cycle. ASO is never a single action, it is a process to be done continuously to ensure a steady growth in every phase of app business. Never forget this!

In the beginning of app lifecycle, it is aimed at improving app’s visibility and discoverability, in order to drive installs and lower the costs of paid marketing and user acquisition. On the later stages, ASO will be more focused on maintaining top positions in search and category rankings, monitoring competitor’s actions, working on improving the conversion rate, retention and user sentiment.

Let’s take a look at the KPIs involved in each of these goals and see how can we measure and optimize them. Because ASO can and MUST be measured.

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Goal: Boost visibility in the app stores

The first and the main objective of App Store Optimization is to improve the visibility of an app or game in the app stores, so more users can organically find it, download it and use it. Visibility in the stores is based on Search, Top Charts and Featured.

To measure visibility, we need to track and monitor these KPIs, that can be done in virtually all ASO tools:

  • App Keywords rankings – rankings in search results on particular keywords
  • Top Charts rankings – positions of app in Top Charts (Free / Paid / Grossing)
  • Category rankings – position in a certain app/game category, for example, lifestyle or utilities.
  • Featured – whether your app appears as featured in the app stores. You can track this KPI with App Annie.

Tracking the evolution of these indicators on a daily and monthly level, in all the countries where the app is available, and comparing the rankings with those of the competitors is an essence of any App Store Optimization strategy.

Goal: Improve Conversion Rate on app store listing

Conversion rate to install is the next most important ASO objective after visibility. Having a high-converting, selling app product page is essential to convert the visitors to users.

The conversion rate is affected by numerous ASO on-metadata factors, such as:

  • app title,
  • description,
  • short description (on Google Play Store),
  • graphic elements like icon, screenshots, feature graphic (only on Google Play) or video.

Some ASO off-metadata factors matter too: such as installs, user ratings and reviews.

The conversion rate is measured as a percentage of installs divided by the total number of visitors. It is important to keep track of it constantly (per day, per country), and experiment with app store listing elements to improve the conversion rate, to ensure that you make the most out of the traffic that you are driving towards app product page.

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The most common way to optimize conversion rate and other app store metrics and make experiments with your app store listing is A/B testing – comparing 2 different listing element variations and driving traffic to the possible options to see which one has more installs. One of the great tools for A/B testing is Google Experiments in Google Play Console.

Goal: Mobile App Growth

In mobile app marketing, growth is commonly understood as a higher number of installs, but in practice, there is something more than that.

Installs is without a doubt, one of the essential KPIs to evaluate the evolution of an app, and can be tracked in the developer console. But installs driven only by paid marketing channels is definitely not a goal of app developers and marketers. So instead of advertising an app, we want to achieve an organic growth, so to speak, to have a great share of installs driven by organic (non-paid) channels.

This leads us to the next important KPI – organic uplift.

Organic uplift, or organic multiplier, is a ratio that shows how many organic installs account for one non-organic install. It is measured as a percentage of organic installs divided by non-organic installs, and the higher is the organic uplift, the less the user acquisition costs will be.

In order to have data about the number of organic and non-organic installs, and to be able to measure organic uplift, it comes in handy to have an SDK or tracker implemented for your mobile app.

mobile app metrics splitmetrics thetool

On the later stages of app product cycle, the installs, though, don’t have as much meaning as the active users of an app.

The main KPIs for marketers at this stage become DAU and MAU – daily and monthly active users of the app. To measure these rates, there are a few tools, like Google AnalyticsMixpanel or any mobile app analytics tool.

Goal: Positive user feedback

User sentiment has a great role in both rankings (visibility) and Conversion rate.

It is already known that app stores give weight to the apps that have a higher average score and a great number of reviews written by users. This serves as an indicator of a stable, bug-free app that offers a good user experience.

On the other hand, when users come across the app product page and take the decision of downloading it, they are, in turn, evaluating the quality of app looking at its reviews and ratings. A lot of negative reviews or low average score can significantly decrease conversion rate to install and demotivate the users from download intent.

Ratings and reviews are very important indicators of a “healthy” app and need to be monitored and treated on a daily basis. As now both stores offer developers the possibility to interact with users replying to their reviews and in the end, users can change their rating, it is very important to react timely on negative reviews, trying to solve user problems as soon as you can. This way you can ensure a positive user sentiment and a great image of your app.

We recommend tracking these with tools like Appbot.

Goal: App Monetization (Business)

And finally, the goal of many app developers is to monetize their app or game with advertising, in-app purchases or in-app subscriptions. At this point, the KPIs related to revenue are:

  • Average Revenue per User (ARPU) – is measured as total revenue divided by the number of users or subscribers.
  • Lifetime Value (LTV) – is a prediction of the net future profit attributed to a certain user.
  • Revenue – is the total amount of money your app or game generates.

Easy to see that for a proper monetization of an app the quality of users starts to matter much more than just the number of installs of the app.

For app developers, the user with higher LTV, the one that is going to pay for more than a year, becomes more valuable and more interesting than those who will just pay for the first month and then unsubscribe. At the moment of optimization of revenue KPIs, the goal of app marketers will be optimizing their traffic and user acquisition to focus on more “high-quality” users.

ASO KPIs: conclusions

No single indicator can show with a great degree of confidence the overall success of mobile app or game, but we can try to measure the results of different elements of app marketing strategy separately.

By studying different metrics, and combining them together, we can get a more or less complete picture of our mobile app performance. iTunes Connect, Google Play Console, attribution and analytics platforms can help us identify which of our app marketing efforts led to desired results.

To track ASO KPIs and estimate FOR FREE how many downloads could ASO bring to your Mobile App, check it out Here!

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App Store Optimization: Creatives Lead To Successful Search Ads, Here Is Why

app-store-2020-heroSince Apple’s introduction of Search Ads last year, organizations with a mobile app are embracing Search Ads to improve their app’s conversion rate to become more discoverable in the App Store.

Search Ads are created using an app’s store listing, including an app’s metadata and creative. While all the metadata is important for visibility, the creatives (icon, screenshots, and video), need to be visually appealing and relevant to users to improve conversion. Search Ads can only be effective and convert users if the creatives are relevant and clearly demonstrate the app’s core features.

For Search Ads to be effective, it is crucial for marketers and developers to incorporate an App Store Optimization (ASO) strategy to optimize their app’s metadata and creatives to contain high-volume keywords and relevant images based on real mobile data of user’s search trends and behavior in the app store.

Where Do You Start?

ASO is the necessary foundation to making sure an app’s Search Ads are relevant and appealing to the audience for the app to become more discoverable. Before an organization dives into creating an ASO strategy, it is pertinent that they look at the current app market and analyze their competitors and understand how users search.

By evaluating competitors and understanding how users are searching in the App Store, marketing and development teams can have a guide on how to improve their App Store listing. Users tend to search with popular terms associated to specific apps, features or categories. For the most part, targeted keywords have already been determined, but after evaluating competitors and user trends, those keywords can be adjusted to generate more visibility.

Developers need to know which keywords would be most relevant to their app and target those terms. The keywords need to be closely tied to the app’s core features that are unique to the app to target its audience. Track user trends to make sure the keywords are related to what the audience wants in an app. Keep in mind, Search Ads are based off how relevant an app is to a specific term.

App developers also have the option to bid on keywords so their app will appear more frequently in user searches. Regardless of a developer having the highest bid on a keyword, Apple still ranks apps by relevancy. If the Search Ad is not relevant to the user’s search, it will not appear at the top of the App Store.

Search Ad Variations

Apple uses an app’s store listing, metadata and imagery to create its Search Ads. While developers are somewhat limited on what content goes into the Search Ads, they can at least choose how Search Ads will appear to users on the App Store.

Search Ads will appear in one of two forms:

  1. Icon plus first two lines of App Store description
  2. Icon plus screenshots and preview video (if applicable)

ASO optimization -ads

ASO optimization- ads with picturesSearch Ads can also appear in either portrait or landscape depending on the orientation of the current screenshots and preview video.

Optimizing Creatives

The only way that developers can make their app listing more relevant to user searches is by improving their app’s discoverability with ASO. The creatives, which include the icon, screenshots, and preview video, need to show how the app naturally appears to a better answer with its features.

One of the key aspects of ASO is creative optimization, which is an essential part of improving conversion. Here are easy tips based off ASO best practices that will help developers streamline their creative optimization to improve conversion.

  1. Screenshots

An app’s screenshots should be thought of as advertising banners that use high-volume keywords to be relevant in user searches. Screenshots need to clearly display an app’s core features and should be uncluttered. Developers and marketers need to make sure their screenshots are legible—if screenshots are too confusing, they are less likely to convert users.

 

ASO Tips- Add Screenshots

  1. Preview Video

When an app preview video is used, it takes the place of a screenshot but holds the same level of importance to conversion. Many developers forget that the preview video is presented as a still image, otherwise known as a poster frame. On Search Ads, this means the poster frame cannot be a random image that holds no relevance to the app. Instead, developers should be careful and make sure the poster frame contains high-volume keywords and an image that represents the app’s core features.

 

ASO Tips- Preview Video

  1. Icon

The app icon needs to be polished and unique to stand out among competitors. If the app icon is not memorable, regardless of showing up in a Search Ad, users are less likely to convert. Some marketers and developers use their brand logo or a memorable character to retain user attention. While this strategy works, the icon also needs to demonstrate the app’s core features and be void of confusion like the screenshots.

 

ASO Tips- Have a Good Icon

Key Takeaways

Organizations looking to become more discoverable with Search Ads need to improve their app’s metadata and creatives with ASO prior to using Search Ads. Since the keywords that appear in App Store listing will be used for the Search Ad. Make sure that the app’s creatives are clean, clearly demonstrate the app’s core features and the icon, screenshots, and preview video contain high-volume keywords that are relevant not only to the app but to the target audience. The only way an app will become visible through Search Ads is by being relevant first.

To Learn More About ASO And How Can Supreme Media Help Your App To Be Easily Found In The App Store, Check It Out Here!

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The 6 Biggest Changes in the New App Store That Advertisers Should Be Aware Of

ios-apple-app-store-iphone-smartphone-ipad-tabletOn Monday 5th at Apple’s Worldwide Developers Conference, Apple announced a sweeping redesign to the App Store, their nine-year-old platform that counts 500 million people as weekly active users.

But here at Supreme Media what we care the most about is the developers side of changes. They definitely need to update their apps now, here is why.

And major changes have been made on iOs console and will directly impact ASO.

We dug through the dozens of changes to pull out the 6 changes that will matter most for performance advertisers who rely on app installs as a mobile growth channel.

1. Features will become bigger blockbuster moments

screen-shot-2017-06-12-at-4-36-21-pmAn important concept discussed at WWDC was the new App Store’s commitment to discovery. Apple revealed a “Today” tab, a new home for Apple’s editors to feature apps.

The new feature could be seen as a move towards a more curated, editorial angle on app store discovery. It will only underscore the importance of the developer and Apple relationship.

Getting an app featured will also create a temporary sizable increase in downloads. It’s likely a feature in the future will become even more valuable, given the increased emphasis of the featured content.

2. The Top Grossing chart is disappearing

For the entirety of the store’s existence, revenue has been a core way Apple has measured app performance. Showing up on the “Top Grossing” chart has been an aim of companies around the world. This may be changing, however, as many beta testers are noting that the Top Grossing chart is nowhere to be found in iOS11.

The static nature of the top grossing chart means it’s not a useful discovery mechanic; and with initiatives such as Search Ads and iOS 11’s new curation UX, that’s something Apple’s working hard to improve.

Apps that relied on a boost from appearing in the Top Grossing charts may need to pay more attention to their placement on other charts now.

top-charts

3. Video will become more importantios-11-app-store-redesign-10

Now, when scrolling through an App Page, a video will automatically begin to play. This move brings Apple’s video behavior more in-line with that of Facebook who has auto-played videos for years.

This change will heighten the importance of video creatives in the app store. App Store Optimization firm StoreMaven has found that users who watch a video are  up to 3x more likely to install.

4. Uninstalls may increase

The new IOS 11 comes equipped with a feature to uninstall unused apps. Although this feature is not on by default, more advanced users may turn it on.

ios-11-settings-itunes-and-app-stores-offload-unused-apps-iphone-screenshot-001-500x298

Apple continues to reward apps that reengage users. This will place pressure on developers to create engaging app experiences. Additionally, app uninstalls and reinstalls will likely be a metric discussed more often in the year ahead.

5. In-App Purchases may increase

In-App purchases and subscriptions can now be purchased directly from the app listing page.

With new real estate of 20 listing spots for in-app purchases, marketers will likely spend more time considering how their in-app purchases are named, their price points, and what percent are bought via the app store versus within the app itself.

Given that $35 billion in revenue flowed through the App Store in 2016, the stakes for better product listings cannot be over emphasized.

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6. Description text will need be reformatted

Apple claims searching the new App Store will be simpler. To aid in that process, apps will be able to segment their text descriptions in more rigid ways. Specifically:

  • Titles will now have a character limit of 30 instead of fifty,
  • A new subtitle field of 30 characters has been added
  • The keyword limit remain the same, at 100 characters
  • For the first time, In-App Purchases text will affect the keywords and will appear in search results, as well as be featured in Today, Games, and Apps tabs .

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The new text structure will force marketers to update their app store descriptions, and to think critically about each and every word.

With a public iOS11 release set for Fall 2017, savvy marketers are already plotting their moves to make sure their app store presence will be strong from Day 1 of the iOS11 era.

Estimate FOR FREE  how many downloads could ASO bring to your App Here!

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6 Essential Steps To Get Easily Found In The Mobile App Store

242-01With the volume of apps out there, it can be tough to get noticed. But if you develop and present your apps well, you’ve got a real shot

You spend countless hours building a mobile app that works properly. Then you submit it to the app stores, it gets released, and … nothing happens.

App store optimization is a huge need for mobile developers, who need to work on discoverability and persuading users to download, says Amir Ghodrati, director of market insights at mobile app analytics firm App Annie. Here are the six key steps you can take to get your mobile apps noticed:

Step 1: Be mindful of performance, functionality, and security

About one in four downloaded apps are opened once and never used again. Either the app does not match its description or it simply does not offer compelling functionality.

A common deficit in mobile apps is when they do only what your company’s website already does. There should be a reason to use the app instead of the website, such as geolocation and easy digital payment like with Apple Pay or Google Pay.

It’s critical that an app work smoothly and appear secure. If the app comes across like an amateur project, users will not trust it. That’s especially true in sensitive areas like health and finance. “People are absolutely freaked out if they’re doing something where they’re trying to transact something with finances,” such as using a credit card, and the app goes “glitchy,” says Peter Blair, vice president of marketing at Applause, which crowd-tests mobile applications and devices. Once a trust is broken, it can take a long time to win back a consumer if the brand is not strong enough.

For security, encryption is particularly is important to have applied to the data in your apps.

Step 2: Be aware of platform and geographical differences

Developers need to be aware that while users quickly adopt the latest version of iOS, the Android world is different. “Almost no one is on the latest Android,” Blair says. That fact matters greatly in how you design your app.

Having users on the same version of iOS makes it easier for developers, who do not have to worry about older versions of iOS not supporting new features, Ghodrati says. But Android apps can’t depend on the latest Android features, since few users will have that latest version. Android apps typically should be optimized to a version from two, even three years ago.

Apps also may need to be tweaked for specific countries because of cultural differences. “In Germany, it’s nice to have a German version but you can get away with English,” Blair says. “In France, you need to have a French version.” Then there are functional differences to consider, such as differing national laws on privacy protection and marketing to children.

Step 3: Get smart about ASO!

Developers need to pay attention to key search terms in app stores; tat process is known as app store optimization, and it applies to app store search just as much as to website search.

More than 65 percent of all downloads in the Apple App Store come from search, Ghodrati notes. You can use tools like App Radar, AppTweak, Google Keywords, and Sensor Tower to find the most-searched terms so you include them in your app descriptions. Looking at user reviews and competitors also reveals which keywords are being used.

For example, consider using the word “TV” for a video-streaming app, not just “streaming.” The word “streaming” has a lot of search volume, but a lot of popular apps use it so you’re competing with a huge number of other apps in the search results. Using a term such as “TV shows” might reduce that competition.

ASO is something that is critical for your app titles — a made-up or obscure name is a great way to become invisible in search. Yes, your description also counts, but also considering supplementing that unique app name with some appropriately descriptive text so people who see just the app name know what it does. Note that Google has a 30-character maximum for app titles, while Apple’s maximum is 50 characters.

Just be careful to not add irrelevant or low-relevance keywords to try to goose up your ASO. That will backfire, because the search engines know to look for such gaming and will down-rank you as a result, Blair says.

And don’t rely solely on keywords. Once people get to your app page, they need to be persuaded to download it. So, there should be enough information to convince potential customers to think the app is worth downloading.

Check out this article to know why App Store Optimization is so important.

Get In Touch With Our Mobile Experts To Get A FREE ASO Consultation Here!

Step 4: Pick a good app icon

A seemingly minor detail like what the app icon looks like turns out to be important for developers. Icons provide the first opportunity to communicate an app’s purpose to would-be users.

“The simpler the better, and also be aware of color scheme,” Blair advises. Icons should be kept simple and recognizable, Ghodrati says. You can get a sense of good app icons searches in the app store to see what exists already in your category. That’ll help you both avoid looking like another app’s icon and get a sense for how you might stand out while remaining easily understood

Step 5: Test, test, and test again your mobile app

Testing is important throughout the development process. Yet some developers believe they can just put an app in the app stores and fix it if feedback indicates something is wrong. That’s too late, Blair cautions. “If users have a problem, they’ll just going to walk away from the app.” He recommends testing apps with a set of people who represent customers, and doing so over multiple iterations of the app as it is developed. “Don’t just wait to the end” to test, he advises.

Step 6: Encourage app store reviews and feedback

You should encourage reviews and feedback for your mobile app on the app stores. You might do that in the Help or Notes section of your app, for example.

“The ratings and feedback in the app store is just huge,” Blair notes. “Looking at those comments can help give you a good sense in terms of what part of an app is resonating with users or potentially causing issues,” Ghodrati says.

Just make sure you’re getting real reviews. Do not pay people or ask friends and family to put up fake reviews. People can quickly smell those fakes, and the odor is not pleasant. Plus, you risk a public backlash in comments by real users complaining about those fake reviews.

Click here to know more about ASO and what Supreme Media has to offer for your app’s success!

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BREAKING: Video Is Definitely Important For App Success And Can Increase Conversions By 60%

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App store optimization (ASO) is rising through the ranks to play an important role at all stages of app marketing. And new research shows how important video has become, helping marketers step up efforts to build their app’s brand, as well as contributing to the momentum of downloads.

It’s a key takeaway in VB Insight’s new study — “App store optimization – a practitioner’s guide to ASO,” authored by mobile analyst Peggy Anne Salz. The report draws on 35 interviews with ASO professionals and includes data from an informal survey of over 500 ASO users to map out app marketing best practices and identify the next big thing in ASO.

Get in touch with our Mobile Experts for A FREE ASO consultation Here!

And there’s no doubt about it — brand-building is top of the agenda, and video plays a significant part in determining if you fly high or fall flat.

The new study, launched today, examines the techniques and strategies used by the most successful developers with the largest number of monthly active users, and it reveals that video is the critical element they are using to drive interest, buzz, and downloads.

The timing is right for app developers and companies to borrow a page from successful consumer brands and engage in emotive and effective marketing using images that leave a lasting impression. Get it right, and you can hit it big, particularly if your video trailer or ad goes viral via a social network.

The data tells us the audience for video is there, and so is the massive opportunity to take your app to new heights — even if you don’t have millions to spend on mobile video ad formats, TV spots, and creatives.

Get in touch with our Mobile Experts for A FREE ASO consultation Here!

Rovio Entertainment, the Finnish developer, publisher, and distributor of blockbuster entertainment and apps (including Angry Birds), needs no convincing.

An Vu, user acquisition lead at Rovio, says video is a priority in the company’s wider app marketing strategy to build both audience and brand. She reports that the video trailer advertising Angry Birds 2 in the app store “improved conversion by 60 percent” and “cut CPI in half.” She also observes that “users from video ad networks have about 20 percent higher retention on average than other ad networks.”

“We have a good ROI on video but the real value is linked to the quality of users,” Vu said. “Their value is much higher because they are engaged in marketing that really shows, not just tells, the awesome features of our games that formats like icons, screenshots, and text descriptions simply can’t communicate.”

If you choose to make a video ad, keep in mind that providing a “‘sneak peek” of the app or game’s features doesn’t just get users super-excited about downloading your product to experience it first-hand. Andrew French, who leads the EMEA office for AdColony points out that it can shave a sizeable percentage off your overall UA budget.

“Video campaigns also cut down on wasted efforts and spend because users know precisely what they are getting into; they know what to expect, and they genuinely want the app for that reason,” French said. “The result is more users who are aligned with the app from the get-go and more likely to spend more time (and money) to savor the full experience.”

The idea is that users who come to your game via video ads and trailers may not end up being “whales,” but you can count on them to convert.

This dovetails with data from Nordcurrent, a developer and publisher of casual games based in Vilnius, Lithuania, best known for its addictive F2P Cooking Fever game, which has over 15 million monthly active users.

“Users who downloaded our game after watching a video were 50 percent more likely to convert to a paying user, compared with users that just watched a display ad,” Victoria Trofimova, CEO at Nordcurrent, said. She credits the positive results to a strategy built on viral creatives and a cautious approach to video rotation.

“When we introduce a new video, we do A/B testing with our advertising partners to check on how it performs compared to our other videos,” Trofimova said. “After if ticks all the boxes and hits all the KPIs, the video is included in the general rotation.”

Get In Touch With Our Mobile Experts For A FREE ASO Consultation Here!

 

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