5 Modern Mobile App Development Trends You Should Not Miss This Year

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Mobile app development will be a US$77 billion opportunity this year

We are well into 2017, and it is high time to take stock of the trends that have come and gone. The market of mobile apps is getting bigger day by day. According to Gartner research, there will be more than 260 billion mobile app downloads in 2016, compared to 180 billion in 2015. The market is supersaturated and really competitive. But there is still a way to increase organic downloads on your apps. To know more check it out here.

To be up to date, check out an outlook of about five app development trends you should not miss.

1. More IoT apps

The IoT industry is expanding rapidly and will connect more than 4 billion people, with an opportunity for US$4 trillion revenue by 2020. It will effect a major shift both in hardware and software connected devices.

The core idea behind this trend is not just collecting information, but also provide an information analysis users can rely on while making decisions.

2. Android before iOS

In 2017 Android has all chances to become a priority platform. Already now Google Play has twice more downloads than iOS App Store. (To be fair we should notice that iOS apps bring more revenue than Android.)

The main reason for this tendency is growing markets of India, China, and Latin America, where smartphones that run on Android prevail. Another significant factor is the evolution of Android ecosystem itself. In any case, the final choice is dictated by the business objectives of each particular project.

3. More UX, less art

The success of a mobile app is defined by the thoughtful user experience, and 2017 won’t change the situation. A diffused background with well-marked and highlighted call-to-action button is a must today. In this way, app owners can help users navigate through the app to the target action. The art should bring a minimum distraction.

Graphic designers and artists will develop UX into an art form. So take a closer look at grid-based interfaces, parallax, split-screens and micro-interactions to gain traction.

4. Security is more important than ever before

Surprisingly, a vast amount of users still don’t take the security issue seriously enough. But it absolutely does not mean that app developers should do the same. With growing development of mobile purchasing and rapidly expanded amount of other users’ private data, security is a number one priority.

Smartphones have plenty of options for user verification like face recognition through inbuilt cameras, voice recognition, fingerprints, SMS codes, and phone calls verification. The whole app security architecture should be carefully checked and improved.

5. Cross-platform apps

Cross-platform apps gain more attention and this becomes another trend that shapes the nearest future. App development customers want to get their apps in the short term and with reasonable price, and frameworks like AngularJS or Cordova are perfect for that.

Another argument for this trend is an increasing number of devices per one person. All apps should look nice, run smoothly, and show excellent performance while connecting to each other.

The takeaway

As a bonus, here are some more trends we all should look out for:

  • Space saving features that will help to solve the problem with constant lack of space;
  • Interactive push notifications can bring the interaction with app users to a new level of communication;
  • Virtual Reality is a bit raw at the moment, but the interest for this area is definitely huge;
  • Сhatbots are already here to take over the care of answering users questions and providing relevant content.

To sum up all the above, we should say that the opportunities of a mobile app market are going to reach US$77 billion during the year. So it is worth trying even if your idea is in a highly competitive niche.

Check it out here to know more about what Supreme Media has to offer for your app’s success.

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Easy and Secured Tips For Your App Development

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Mobile apps have become incredibly popular in recent years. The field is wide and diverse, making it easy to for any company to carve out their niche. There are, however, things to consider before you delve into the world of app development.

If you can use the tools available and create something that many people can use, you can even turn your mobile app into a steady source of income. Here are seven facts to know about mobile app development before getting started:

How Much to Invest

Like any other business venture, you want to weigh the pros and cons of the financial cost. The base of your app, if you choose to buy one, can cost as much as $8,000. The actual coding required to use your app could also be a few thousand dollars. While you don’t want to throw your entire savings into it, you want to have quality source code and developers you can use to build a successful platform.

The Legal Agreements 

Whether you build the app yourself, outsource the production or just buy a base, there will be certain legal precautions needed. You want to protect yourself and your investment. Have written contracts that outline payments, distribution, and any intellectual property rights. Find a lawyer who can review or revise your documents. And make sure everyone involved signs before you begin any work.

The Consumer Cost 

There are multiple online marketplaces that offer apps. Some apps are entirely free, others paid-only, and still others fall into the middle where some options are free but you can always upgrade. Determine how and if you want to sell your app and decide on a price. Upon initial product launch, it’s a good idea to let it be free so that more people can gain access to it.

Multi-Platform Availability 

Mobile app technologies are great because you can use them virtually anywhere. However, some developers get stuck or lose out on potential audiences simply because their product isn’t offered. While you can be popular on only one, the earning potential is much greater if you can reach those on different platforms. Doing this will also help you outperform some of your competition.

Earning Real Money 

If you want to turn your mobile app into a revenue stream, you have to know when and how you’ll earn money. One obvious way is to make your app available only after a user buys it. If you want it to remain free to the public but still want a profit, you can offer in-app purchases that can only be unlocked with real-world money. Another option is to keep your app free for the users but integrate a variety of advertisements into it. This way, the payments come from various companies who want to sell their products or services on your space.

How to Work Out the Bugs

No one likes a game that lags or crashes when you try to use it. That’s why it’s extremely important to test your app before launching. Do all the elements work properly? Does it actually open across multiple interfaces? Does it open at all? If your consumers can’t use your app or find too many issues, it’s likely the app won’t succeed. Have your developers routinely review the coding to guarantee a quality product is being pushed out.

App Store Optimization

How you present your app is going to determine the following: your audience outreach, your competition, and your chance of success. Ensure that the description of your app is what the users will experience when they use it. You can reference already established and popular app developers to see how they market their apps. You should use different types of promotions, too. This will allow you to connect with people on a broader sense. For example, you can have ads that appear on social media pages or you can even create your own website. If you choose the website option, you can even include screenshots and reviews. Building up a strong, positive reputation can even place you on a list of popular or trending apps, which will gain you even more exposure.

Click here to get in touch with our mobile experts to get a free consultation prior to your app launch

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Tips To Recognise Fake Apps On App Store

 

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Not all that glitters on app stores is gold. Alongside countless real apps, there are also hundreds of imitations that often look genuine at first sight.

The sellers of these apps pretend to be selling a licensed product, but they are in fact almost empty software shells. Besides getting the money paid by users for these useless products, the fraudsters behind these fake and pseudo apps are sometimes looking to steal user data.

This problem affects not only the mobile operating systems of iOS, Android and Windows Mobile, but also the app stores for desktop operating systems such as Windows 10 or Mac OS. Fortunately there are ways to spot these fake apps.

One way is to look at the logo. “If you want to recognize a fake app in the overview in the store, you should look at the logo more closely,” says Timm Lutter from the German IT association Bitkom. Despite looking broadly similar to the genuine logo, there are often small differences and deviations.

 It also helps to find the genuine logo and compare it with the one on the store, says IT journalist Alexander Spier. And if the app name differs even slightly from the original, alarm bells should start ringing. Another warning sign is if the app description has spelling mistakes or doesn’t describe the app’s features.

“The maker’s name is also an important point of reference,” Spier says. If the app is fake this often won’t match with the original developer name. The app’s reviews are also something to scrutinise. Nothing but positive assessments with no accompanying explanatory comments are suspicious, Spier says.

“Reviews can be bought,” warns Lutter. “It’s not enough to just rely on the good ones.” In fact the comments of disappointed users are often more reliable than the positive ones. You can also check out the number of downloads – “here you should be suspicious of a small number,” he says.

Then there are the free mobile apps that seek to make their money in other ways. “These often have an espionage function and seek to make use of the user’s contact data,” Spier says. “For example they send expensive text messages.”

If an app is harmless it’s usually enough just to uninstall it. “In the case of malware, however, you should usually reset the phone because some apps try to reinstall after you delete them,” says Spier.

If you paid for a fake app using your credit card you can contact the credit card company and ask for the money transfer to be stopped. You can also notify the store so that other users don’t fall into the same trap.

Click here to get in touch with our mobile experts.

 

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5 Digital Marketing Trends That Will Remain in 2017

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There are two things similar between fashion and marketing, one is their dynamic and ever changing nature and the second is their trends. While there are some new trends every single year, there are a few trends that are absolutely constant; again there is that group of trends that keeps repeating themselves from time to time. Here we are to speak about those digital marketing trends of 2016 that proved to be extremely successful and will be repeating their success stories in 2017 as well.

Digital Marketing Trends you should be looking out for in 2017:

As mentioned above there will be numerous digital marketing trends which will extend their fruitfulness in 2017 as well. Some of these include-

  1. Mobile Optimization

Traffic is what you are looking forward to from the moment you start with your digital marketing campaigns. Over the last year, far more amount of traffic was noticed to be directed from smart phones and tablets as compared to computers. This year is expected to be no different. In case your business website is not optimised for mobile phones, it is time that you look into achieving mobile optimization. This makes navigation on your site through mobile devices a lot easier, more comfortable and also efficient for smart phone users, rendering better customer satisfaction and increased traffic.

  1. Local SEO is more important than ever

With the now active status of My Business, Google is paying more importance than ever to local seo. With tags being kept on black hat seo activities, the need for proper and strategic seo promotion, to increase your ranking effectively and law-abidingly on search engines has become imperative. To boost their local seo, businesses need to create a Google account first, followed by effective use of My Business.

  1. App Store Optimization

Over the last year about 52% of internet users have been tracked to use different applications to serve a specific function rather than conducting random searches on search engines and different sites. This obviously provides them with better functionality. In case your business does not have an app, it is time to get one followed by optimizing it on app stores for its better visibility. Also use in-app analytics to measure app open rates, click through rates and conversations to make effective use of the app. To know more about how to increase organic downloads on your app, click here.

  1. Selling on Social Media

The platform that immediately boosts your organic reach to hundreds and thousands of people every single day is social media. Leading social media platforms like Facebook, Instagram, Twitter, Pinterest, etc, are not only great places to promote your products and services but also sell the same. Use your facebook pages and Instagram accounts to increase your follower base and sell your offerings to them directly.

  1. Enjoy the benefits of Content Marketing

There is no better medium to promoting your business’s products and services than using the content marketing as your much loyal weapon. The creation of useful, crisp, informative and unique content that extends some kind of value to the reader and urges them to take interest in your products is key to achieving success for your e-commerce venture.

Apart from these, some of the other major trends of 2016 you are sure to see in 2017 as well are- email marketing, Instagram sponsored ads, facebook advertisements, live video streaming, link building, guest blogging, on page seo, social posts, voice search on search engines, etc.

Click here to know more about ASO and other optimization tools.

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7 Key Points For Your App Store Keyword Optimization

One of the most important moments of your App Store Optimization plan is choosing your app’s keywords. Developers working on keyword optimization always find themselves struggling with the final selection of keywords.

For instance, each application requires hours of keyword optimization study. To help you out and hopefully save you a lot of time, here are some tricks to get the most out of your App Name and Keywords fields. ASO service provider like Supreme Media can help you identify the right keywords.

1. Don’t use spaces, use commas

This is a common mistake. Afraid the App Store will read all their keywords as a giant nonsensical keyword, some developers use spaces and commas to separate words. This is unnecessary and reduces the number of keywords you can use, since spaces are counted as characters.

The App Store algorithm reads both spaces and commas as separators. So, next time you’re filling the Keywords field, don’t write your keywords as “magic, amazing, to, do, list.” Follow the iTunes Connect tip and write them as “magic,amazing,to,do,list.”

2. Cut connector and stop words

Words like atheofandfor and to are so generic they don’t make much difference in your keyword pool, even when making random key phrases with other words. It’s better to take the space they occupy and put in some more relevant words.

There’s an exception: if you’re targeting a very specific keyword that uses one of these words for a reason, you might want to leave it in the Keywords field. A search for “strategy of war” won’t show your app in the results if you don’t have “of.”

3. Don’t use names for numbers, use digits

When you use “9,” the App Store looks for “9” and “nine”. Take the extra space and choose another keyword.

4. Don’t repeat keywords

If you’re aiming for the key phrases “amazing silver hero” and “incredible hero battle,” you don’t need to repeat the keyword “hero” Leave the list as amazing,silver,incredible,hero,battle.

The same works for keywords in the App Name. If the app is called “The Silver Hero,” you don’t have to repeat the keywords “silver” and “hero.” Your keyword list just got shorter: amazing,incredible,battle.

5. Consider using plurals and typos for languages other than English

If you have already done your research, you’ve probably read that plurals are useless for keywords. The algorithm theoretically combines the results for the singular and plural versions, making no difference choosing between them.

Now, go to the App Store and search for singular and plurals, and observe how the results change. The algorithm is not as intelligent as it looks. The same occurs when dealing with languages other than English.

6. Use shorter keywords so you get more key phrase combinations

It’s simple: a 9-character keyword could be replaced by two 4-character keywords. That means there will be more possible search results to rank for. The more keywords you have, the more possible keyphrases there are.

Keep in mind, though, that relevance is the most important aspect of keyword analysis, not word length. Still, when choosing between relevant keywords, you can use length as a tiebreaker.

7. Place the strongest and more relevant key phrases in the App Name

Since the App Name has more weight in the algorithm, this is where you should place your best keywords and key phrases. The more relevant the term, the higher the conversion.

When using key phrases, don’t break them with other words. In the App Name, word order matters: exact matches with the search query will make your app get a higher position in the search results page.

8. Bonus tip: Use additional numbers when you’ve got characters left over

After you finish your optimization, you might end up with two or three characters spare you don’t know what to do with. In that case, throw a number in there.

Why? Well, if you have a generic “best” or “top” word in the Keywords field with key phrases like “top strategy game,” the number will combine with them to create more specific key phrases like “top 5 strategy game.”

Besides, you’d leave that space blank anyway. Why not use it?

In conclusion

Choosing the right Keywords is a major factor for your App Store Optimization. It requires patience and attention to detail. For instance, when deleting a keyword, check and make sure you’re not losing good key phrases that use it.

These tips will help you use all available character spaces to their fullest extent, getting you the best results within the limits we have as iOS developers.

Click here to get in touch with our experts to have a free consultation regarding your app’s optimization status.

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The Top 5 Trends in Mobile App Development

We are well into 2017, and it is high time to take stock of the trends that have come and gone. The market of mobile apps is getting bigger day by day. According to Gartner research, there were more than 260 billion mobile app downloads in 2016, compared to 180 billion in 2015. The market is supersaturated and really competitive. But there is still a high demand for fine solutions, though. To be up to date, check out an outlook of about five app development trends you should not miss. Also feel free to test our brand new ASO calculator and draw an estimate of how many downloads ASO could bring to your app.

1. More IoT apps

The IoT industry is expanding rapidly and will connect more than 4 billion people, with an opportunity for US$4 trillion revenue by 2020. It will effect a major shift both in hardware and software connected devices.

The core idea behind this trend is not just collecting information, but also provide an information analysis users can rely on while making decisions.

The App Solutions determines two vectors of development for the year. First is the Rapid Prototype Development that provides the service of prototype creation on a really tight schedule. The second line of activity is the Prototype to Production service wherein we help to complete the project, staff the team with engineers and pick the hardware products.

2. Android before iOS

In 2017 Android has all chances to become a priority platform. Already now Google Play has twice more downloads than iOS App Store. (To be fair we should notice that iOS apps bring more revenue than Android.)

The main reason for this tendency is growing markets of India, China, and Latin America, where smartphones that run on Android prevail. Another significant factor is the evolution of Android ecosystem itself. In any case, the final choice is dictated by the business objectives of each particular project.

3. More UX, less art

The success of a mobile app is defined by the thoughtful user experience, and 2017 won’t change the situation. A diffused background with well-marked and highlighted call-to-action button is a must today. In this way, app owners can help users navigate through the app to the target action. The art should bring a minimum distraction.

Graphic designers and artists will develop UX into an art form. So take a closer look at grid-based interfaces, parallax, split-screens and micro-interactions to gain traction.

4. Security is more important than ever before

Surprisingly, a vast amount of users still don’t take the security issue seriously enough. But it absolutely does not mean that app developers should do the same. With growing development of mobile purchasing and rapidly expanded amount of other users’ private data, security is a number one priority.

Smartphones have plenty of options for user verification like face recognition through inbuilt cameras, voice recognition, fingerprints, SMS codes, and phone calls verification. The whole app security architecture should be carefully checked and improved.

5. Cross-platform apps

Cross-platform apps gain more attention and this becomes another trend that shapes the nearest future. App development customers want to get their apps in the short term and with reasonable price, and frameworks like AngularJS or Cordova are perfect for that.

Another argument for this trend is an increasing number of devices per person. All apps should look nice, run smoothly, and show excellent performance while connecting to each other.

The takeaway

As a bonus, here are some more trends we all should look out for:

  • Space saving features that will help to solve the problem with constant lack of space;
  • Interactive push notifications can bring the interaction with app users to a new level of communication;
  • Virtual Reality is a bit raw at the moment, but the interest for this area is definitely huge;
  • Сhatbots are already here to take over the care of answering users questions and providing relevant content.

To sum up all the above, we should say that the opportunities of a mobile app market are going to reach US$77 billion during the year. So it is worth trying even if your idea is in a highly competitive niche. App store optimization still remains a major factor in the app’s success. So keep in mind to get your app ASO ready prior to launch.

Click here for a FREE ASO consultation with our mobile experts.

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App Store Optimization- The Crucial App Marketing Strategy for 2017

For around the past five years, the advertising industry has slowly moved from a desktop to a mobile-first world. As of 2016, two-thirds of all digital time is spent on mobile. About 85% of that time is spent in apps. And thanks to push notifications and ads for native, search, interstitial, and rewarded video apps, marketers have a new set of tools to drive users and new business through their app.

One crucial but often forgotten app strategy is App Store Optimization. App Store Optimization (ASO) is the process of optimizing mobile app listings to rank higher organically in App Store search. 67% of apps are discovered and downloaded through App Store search. Yes, Apple’s new search ads have sent a ripple through the mobile ecosystem that has yet to be fully realized, but app store rankings and the app store experience should be a high priority for all app publishers. You can now determine your App’s optimization status on your own and draw up estimates for free  with our App Store Optimization Calculator.

On a high level, ASO strategy is broken into two groups: keyword strategy and asset strategy. Keyword strategy involves identifying and tracking search terms that an app should rank in. The Google Play and Apple App Store are relatively young, and the ranking algorithms are still changing. With that said, we know that the app title, keywords (iOS), and app description (for Play Store) are strong signals for the app store ranking.

A strong keyword strategy starts with extensive research. Understand your target users, what they search for, and how they search in the App Store. The Google Keyword Planner is a good place to start! Keep in mind that App Store search behavior is different than web search behavior; in general, app store searches are shorter and more direct (e.g. web search term “best flashlight app for iOS” vs. app store term “flashlight”).

ASO service provider like Supreme Media can identify your competitor keywords and estimate volume and competition by search term. Just as with traditional SEO, the ideal keyword strategy balances relevancy, competition, and search volume and must be tested and monitored over time. Another common mistake that app marketers make is to only target single-word keywords. Again, they are usually the most competitive. Multi-word keywords are less competitive and they still represent a significant number of searches and help increase the number of app downloads.

The other ASO strategy is asset strategy. Think of app store assets as the app’s home page; they are what potential users view to inform their decision to download the app. App Store elements should be optimized to improve click-through rate and install rate. (Note: wins here can benefit both organic and paid acquisition programs.)

The main visual elements are the app icon and screenshots carousel. Video assets are important for games. The Play Store has a feature graphic at the top of the app page; the App Store only has it for featured apps.

Google Play Store Experiments or vendors such as StoreMaven can be used to A/B test and optimize assets. Additionally, localizing assets by language can unlock growth internationally if your product is built for multiple markets.

ASO is an important strategy for all app publishers and has become increasingly valuable as more and more apps are added to the app store. Supreme Media takes a consultative approach and prepares a tailor-made plan for each client’s app to ensure the best outcome.We want to help our clients get the best value for their money and ensure that their targets are met.

For a FREE ASO consultation with our mobile experts, click here.

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4 Growth Hacking Strategies to Increase Your App Reviews

billboard-vtwoe-LPlQF16ebrQ1ots939yYou might be wondering whether reviews really matter when it comes to your app … Let’s jump straight to the conclusion and say yes, it does matter (and much more than people realize). To know more about how to increase organic downloads on your app, click here.

Online reviews, in general, are extremely important; they can make or break a business. Reviews are part of a consumer’s online research efforts, and the opinions of others can directly affect your business. In other words, reviews play a major role in people’s purchasing decisions, whether the opinions are about restaurants, movies or apps.

  • 70% of people trust local businesses more as a result of positive online reviews.
  • 80% of consumers have changed their minds about a purchase based solely on the negative reviews they read.
  • 88% said they trust online reviews as much as personal recommendations.
  • 57% of consumers visit a local business website after reading online reviews.

With respect to apps, these opinions and reviews also affect how visible they will be in the app store search results. Users tend to download the first app that appears in their search result and app reviews are one of the factors that decide which app gets this highly coveted spot.
Unfortunately, people are not lining up to review your app, even if they are in love with it. Users won’t go back to the app store on their own accord to write a review, but they might do so with a gentle nudge in the right direction.Here are 4 ways to increase mobile app reviews:

1. Create a great app

It might seem obvious, but you need to have a good app to generate good reviews. If your app does not function well in the first place, you cannot expect many users or positive reviews. You need to create a great app that provides value to its users. The happier the users are, the more positive reviews will come in. Make sure you update your app regularly to keep it relevant and functional.

2. Encourage user feedback

The key to increasing and improving your app reviews is by providing exceptional customer service. By allowing unhappy users to easily get in touch and express their concerns, you show them how valued their opinion is. How? Include a “Send Feedback” button in your app that connects straight to an email form. You can use this as a two-way channel of communication to improve your app. This way problems get solved much quicker, and the customer is left with a more positive feeling after they deal with support. Once you have helped your customer, you can politely ask them to review your app.

3. Use gamification

Gamification, according to Badgeville, is “the concept of applying game mechanics and game design techniques to engage and motivate people to achieve their goals.” In this case, you will try to entice users to leave a review by creating a game around it. Think of a contest or a giveaway. You can offer a small prize, like a gift card or a discount code, that will go to a randomly-chosen winner. Keep in mind that both the Google Play Store and the Apple App Store have rules about contests, so make sure to check these out before you set up a game.

4. Integrate social media

Ask the people who are already a fan of your company to use and review your app! Leverage the power of your social media channels to increase app downloads and, simultaneously, increase reviews. Remind users to rate and review your app by cross-promoting through email, newsletters and social media. Another strategy is to ask social media users and influencers to rate your app during the beta stage. This way your app will already have a good amount of reviews before the full version is launched.

Remember, never purchase fake reviews or you will run the risk of having your app suspended from the app store! Anyhow, organic reviews are a win-win for the user and the app developer: it helps to improve the app for its users, as well as increasing its ranking and downloads.

Click here for a free consultation with our mobile experts.

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5 Key Tips To Win The App Discovery Struggle

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A report by Statista reveals there are 2.2 million apps in the Apple App Store and 2.6 million apps in Google Play Store as of January 2017 and December 2016 respectively. By looking at these impressive numbers, one can easily conclude that the mobile app ecosystem is expanding like never before!

But if you think all apps are able to receive substantial downloads, you are sadly mistaken. The mobile market is saturated to the core, and today it is quite a challenge to get discovered beyond top 25 charts on App Stores!

While some apps fall behind in the race in terms of fixing advertising budgets, others lose out in App Store optimization. And, the overall customer experience also plays a role! Basically – there are different reasons for different brands that call out for different strategies. The unfortunate bit is not all brands think of giving their mobile marketing a major overhaul!

Without wasting much time, let us explore solid tactics to overcome the app discovery struggle with ease:

App Store Optimization (ASO)

It is the process of optimizing mobile apps to rank higher in an App Store’s search results. According to Forrester, 63% of apps are discovered through app store searches. So if the brand is not using ASO to up its app’s search ranking, it is basically missing out on the largest discovery channel available to apps!

So pick a nice title for the app and stick to it. Pay special attention to the keyword as a solid keyword will result in 10.3% rise in ranking. Make sure the app description is well written because that’s also taken into context while getting ranked. Not to forget about app ratings – ‘coz that matters more than you might think!

Lastly, ASO takes time to prove to be effective. But it is effective! Click here to get a free ASO consultation with our mobile experts.

Personalised App Recommendations

Facebook has taken an excellent step to make undiscovered apps visible on the user screen with the option “Find Apps”. Obviously, it has benefitted many mobile apps and App Stores can also use this technique to increase the discovery platform of apps.

Additionally, it is now possible for the user to see the apps while someone types in the search bar of any of the App Stores – that’s called the visual search. Mobile app ratings and reviews are a great way to encourage users to download and install the app but for this, a proper marketing strategy needs to be put in place.

Horizontal And Vertical Distribution

The world has gone digitally global! It is easy to make something go viral beyond barriers – if done in the right manner. To increase app visibility in the App Store, the brands can create different versions of the app.

So when the user looks for programming apps, (s)he will find its programming course. When the user looks for business apps, (s)he will find one of its business courses. The only drawbacks is that the apps will lose out on a bit of ranking, but the brand will get maximum visibility in the app ecosystem!

App Bundling

Apple allows developers to include their apps in up to 3 bundles of 10 apps. The biggest advantage is that bundles feature in a separate section of the featured apps page – which means higher app discovery. Bundled apps also offer a better value deal which makes them more appealing to at least a certain demographic.

Moreover, app bundling not only gives a big enough boost to rank higher but also reaches out to more users and hence, increases app adopt-ability.

Progressive Web Apps

According to a Gartner study, less than 0.01% of all mobile apps will be considered commercially successful through 2018. That’s where Progressive Web Apps come into the picture. Unlike mobile apps, a brand can immediately start using a PWA, thus eliminating the downloading and installation stages.

PWAs have a better loading experience, function offline, and are discoverable by search engines! They can be optimized just like a website URL. They are still linkable that can be promoted, just like websites – which makes them such an awesome feature to use!

Conclusion

Don’t think creating an app is essential for everyone. It depends on the spectrum that a brand is functioning in. So if it is really that important for the business venture, then take baby steps to ensure the app gets discovered and doesn’t get lost in the sea of mobile apps. Supreme Media takes a consultative approach and prepares a tailor-made plan for each client’s app to ensure the best outcome.We want to help our clients get the best value for their money and ensure that their targets are met.

For a FREE ASO consultation with our mobile experts, click here.

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5 Best Tips For your App Monetization

mobile-app-monetizationWith the mobile application development market evolving substantially over the past few years, mobile app developers are keen on making money from this growth in the mobile market. Click here to get in touch with our mobile experts.

It is a well-known fact that creating apps takes a lot of resources (time and money). The big questions: how can developers recoup these resources? How can they profit from mobile application development? Many strategies can be employed for the purpose of monetizing your mobile apps irrespective of whether they are paid and free apps, but even before that you have to make sure that your app is ASO ready in order to get users to download your app.

As a mobile app developer, you need to understand and implement smart options for generating revenues.

Here are the five best ways to make money off your mobile apps:

1) In-app Purchases and Advertising

Advertisements and in-app purchases allow you to make money off your apps. This option allows you to offer paid mobile features within your app. Also, you can generate revenue from CTR (click-through-rates) and pay per impressions from ads in your apps.

iPhone and Android apps offer paid access to additional features and auto-renewable subscription options using in-app purchases.

2) Focus on Growing Large and Active Users

Mobile app development companies need to make sure they build an active, large user base so as to improve chances of getting sufficient revenues.

Only a small percentage of your app users will not bring in profit if you rely on in-app purchases and advertising. It is one reason why you need to grow a large, active user base so that this percentage of users will increase and bring in profit. We here at Supreme Media help optimize your app to the very best in order to get it in front of a larger audience.

3) Research Market Trends, Users, and Competitors

Endeavor to carry out market surveys and examine strategies your competitors are employing for the monetization of their apps. Closely look into their system or techniques, identify loopholes or areas they aren’t exploring yet and improve on this to flat out better apps and boost your monetization strategy.

Cultivate a better understanding of what users want. Know what motivates or attracts them. Research the demographics of your app users and use this to present relevant advertising tailored towards specific needs.

4) Decide on The Best Platforms for Your Apps

You need to decide which platform(s) suit your app most. Apple’s platform is known to be the best for monetization as 25% of developers on the platform earn about $5,000 per month. Android is next with its continuous market penetration. About 16% of Android app developers make over $5,000 per month.

There are some platforms you should avoid at first. These platforms do not provide lucrative monetization strategies. The Windows OS and Blackberry platform lack market penetration, unlike iOS and Android platform. When your apps are profitable and popular, you can decide to develop apps on these platforms.

5) Tap Into the Power of Positive Reviews and Ratings

Reviews and user ratings complement in-app purchasing. More positive reviews for your app means more download and traction. You need to create excellent apps that will satisfy users and propel them to give positive reviews.

There are wide varieties of opportunities for making a fortune in the mobile app industry. You only need to familiarize yourself with the app market and competition, follow trends and leverage on all these to increase your revenue. Knowledge of your audience is also crucial to note, as this will enable you to cater for the right paid user experience. Always remember that without the users, all your monetization strategies will be in vein: it all depends on traffic.

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